Introduction In the fast-paced world of banking marketing and sales, speed to market is crucial for targeting high-net-worth prospects and retaining clients over the long term. However, compliance requirements often create roadblocks, causing delays in the marketing and client acquisition process. This blog post explores how CampaignDrive by Pica9, a cutting-edge brand templating platform, can be a game-changer for Retail Bank and Credit Union marketers, enabling them to navigate compliance challenges seamlessly ..read more

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing assets (images, templates, content, logos, etc.) are deployed to local marketing affiliates through a permission-based set of tools and interfaces. Brand-to-local execution requires technology platforms that are highly scalable, and at the same time highly intuitive, as they are designed to empower users who have little or no training in the classic disciplines of marketing to produce polished, brand compliant marketing materials ..read more

In the bustling world of distributed marketing, the need for agile and localized content creation is a constant challenge. Picture this scenario: franchisees, dealers, and resellers scattered across different regions eagerly preparing for local events. Each one requires a unique event flyer to resonate with their specific audience. The catch? They need it fast ..read more

Franchise brands face a unique content production challenge, as each franchisee has distinct marketing needs and local expectations to meet. The absence of a streamlined process can lead to fragmented brand messaging and inconsistent presentation. To address this issue, Pica9 provides a solution that can revolutionize your content production – dynamic templates ..read more

In today's hyper-competitive business landscape, maintaining a consistent brand image while enabling local marketing efforts can be a challenging tightrope walk. Many brands face the dilemma of ensuring brand compliance while empowering their local franchises or branches to create compelling marketing materials. Enter the world of brand templating, a revolutionary solution that strikes the perfect balance between brand consistency and localized marketing needs. In this blog post, we'll explore the concept of brand templating and introduce CampaignDrive by Pica9, the ultimate one-stop-shop loc ..read more

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Is your brand ready to introduce localized landing pages into your marketing mix? Creating landing pages for every branch or store can be intimidating for some brands, as they often require significant planning and organization from both corporate and local parties. The pages need accurate, geo-specific information; the content needs to be intriguing; and finally, each page must promote a strong and relevant call-to-action. Brands will need to have a solid strategy in place to build, optimize and launch these landing pages. Locally, brand affiliates and channel partners must stay ahead of all ..read more

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From content management to brand consistency, there are several pain points that could be addressed with a digital asset management system ..read more

As consumers rapidly shift to mobile and digital channels, competition in search engines and social media is growing at an even faster pace. This surge in demands can leave local dealers and franchisees feeling overwhelmed. As a result, brand marketers must find ways to alleviate the burden on their marketing partners in the field. This is where leveraging a local landing page tool becomes crucial. By providing digital marketing expertise and designs, brand marketers can offer a polished online presence, while local marketers contribute their knowledge of the local marketplace to convert more ..read more