Introduction In the evolving landscape of healthcare, growth is often a marker of success. Expanding networks of hospitals, clinics, and specialized care facilities allow providers to serve broader populations and improve access to care. However, rapid expansion brings challenges, particularly in maintaining brand consistency across an increasingly complex system. One of the nation's largest regional  healthcare organization has turned to CampaignDrive to help scale its  brand operations in the midst of rapid growth, while ensuring an efficient and intuitive experience for an expand ..read more

Leveraging Brand-to-Local Portals for Success Local marketing for franchisees has always been a delicate balancing act. On one hand, franchise owners must align with corporate branding and messaging to maintain consistency and credibility. On the other, they need to adapt their marketing to the unique demands of their specific market to connect with their local audience effectively. With the rise of digital tools and AI-driven marketing solutions, franchisees now have more options than ever to streamline operations, maximize their advertising dollars, and enhance creative output. One of the m ..read more

Some milestones in the life of a company arrive because of a sudden victory—the winning of an RFP, or the latest R&D breakthrough. Others arrive because of quiet, persistent, behind-the-scenes work. It gives me great pleasure to announce that Pica9 has recently achieved a milestone of the latter type: certification for SOC 2 Type II compliance ..read more

When a brand team deploys a successful marketing campaign, the effects are transformative.  But that impact is multiplied many times over when the brand sells through a franchise network—because transformation occurs across hundreds or even thousands of independently owned businesses, all at the same time. And it's not just topline revenues that feel the benefit. Every aspect of the business—from hiring at the local level to the franchise development pipeline at HQ—rises with the tide created by a truly successful, properly deployed marketing and advertising campaign.  In 2024, ther ..read more

In the realm of distributed marketing, ensuring your brand's message remains consistent across different regions and channels can be like conducting an orchestra. Each musician plays a unique instrument, but without a skilled conductor, the symphony can quickly turn into chaos. Content governance acts as that conductor, providing a strategic framework that harmonizes your brand's voice while allowing local teams the freedom to create impactful campaigns ..read more

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. So, it stands to reason that franchisees would be eager to comply with brand guidelines and rules. However in study after study, franchisors have said that brand consistency and brand integrity are two of their most intense and enduring problems. Franchisees, meanwhile, chafe under oversight that they feel impedes the most important thing of all—sales.  ..read more

For distributed brands, one of the biggest opportunities and threats to business growth is delivering a consistent customer experience across franchised and retail locations. In an increasingly competitive marketplace, more and more consumers value customer experience over price and product when purchasing. In fact, 78% of consumers report that they have canceled transactions because of poor customer experience. With so much at stake, how can brands deliver a consistent customer experience at the local level ..read more

Brand marketers at multi-location brands have long relied on marketing software to manage distributed marketing efforts. While early solutions required significant custom development, today's SaaS platforms have revolutionized the way brand managers work. With SaaS local marketing automation, brand managers can now focus on driving marketing results rather than navigating complex development cycles or outdated systems ..read more

Are you interested in investing in a franchise brand management solution? Even though we sell a SaaS brand management tool, we aren't blind to the problems that multi-located businesses face when it comes to leveraging these solutions ..read more

Whether you're a team member of a marketing department, an in-house agency, or a marketing services agency, your primary goal is to establish a durable advantage over your competitors by making your brand, or your client's brand, the category leader—first in awareness, then in preference, and ultimately in market share. That's what we're talking about, when we talk about brand equity ..read more