CDPs: Not Equal, but Specialized: Here’s What You Need to Know When Choosing One
SALESmanago BLOG
by SALESmanago Editor
1w ago
    by Greg Blazewicz, CEO at SALESmanago   A heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry definitions.    Two voices I found most prominent are Tejas Manohar, CEO of Hightouch, reverse ETL and Dimitrios Koromilas, a CDP expert.   Unveiling the Discrepancies   Tejas Manohar’s scathing critique of Salesforce’s CDP reveals a t ..read more
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[New Feature] Unlock Deep Behavioral Personalization with Product Collections
SALESmanago BLOG
by SALESmanago Editor
2w ago
    Explore the capabilities of Product Collections and harness the potential of deep behavioral personalization. Learn about individual customer-product relationships, shape personalized campaigns, foster customer loyalty, and redefine your marketing playbook.   In a market saturated with a multiverse of data, Product Collections emerges as a comprehensive bridge between eCommerce platforms and SALESmanago. It allows marketers to harness deep behavioral insights, decode customer behavior, and tailor highly personalized campaigns. Product Collections challenge the common approa ..read more
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As CMO Role Is Going Under, what eCommerce Marketers Need to Know To Stay On Top?
SALESmanago BLOG
by SALESmanago Editor
3w ago
    In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States.    Let’s delve into these trends and explore their implications for the average marketer, as well as how leveraging no-code, integrated, all-in-one martech solutions can support marketers in staying well-rounded in all integrated functions ..read more
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The Essential Role of Product Catalogs in Marketing Evolution
SALESmanago BLOG
by SALESmanago Editor
1M ago
    In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential.    You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds offer periodic updates, Product Catalogs ensure instantaneous information transfer. The magic lies in real-time synchronization, instantly updating crucial data. Let’s uncover how they revolutionize your marketing ..read more
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From Streetwear to Spotlight: How Pitbull West Coast Achieved a 1265% Email CTR Surge
SALESmanago BLOG
by SALESmanago Editor
1M ago
    When it encountered a growth plateau, Pitbull West Coast was already making waves with its unique blend of streetwear and sportswear. The challenge was clear: how to leverage technology to transcend traditional marketing limitations and truly connect with their audience.   Opting for SALESmanago stemmed from the limitations of the previous system. The Client needed a comprehensive and integrated marketing solution from SALESmanago, encompassing advanced functionalities that enhanced customer engagement, streamlined workflows, and personalized communications to address the ..read more
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Getting in Bed with AI? Remember, Safety First!
SALESmanago BLOG
by SALESmanago Editor
1M ago
    In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future of cybersecurity in the age of AI. So, dear eCommerce enthusiasts, if you’re thinking about getting cozy with AI, here’s a friendly reminder: safety first!   The Hype, The Hope, The Reality:   Enter the knight on the white horse, Chad … ChatGPT, and it ..read more
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Innovation Collective. Welcome to the coolest club in the neighborhood?
SALESmanago BLOG
by SALESmanago Editor
1M ago
    Crave to be where the action is? Step right up and join the ranks of the trailblazers in the SALESmanago Innovation Collective – a community of active users who are at the forefront of our development.   The Innovation Collective is a dedicated advisory group of active users and partners who have expressed interest in actively contributing to the development of SALESmanago. It is where users like yourself become an integral part of the SALESmanago development journey.   Here is a glimpse of what you can expect:   Early Feature Fiesta    Members of the ..read more
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Take Pleasure from the Latest Yahoo and Gmail Knots and Fetters – with Kamasutra!
SALESmanago BLOG
by SALESmanago Editor
2M ago
    Major players like Google and Yahoo are introducing new rules for bulk email senders, setting the stage for a more secure and efficient email environment. This shift brings challenges for businesses, particularly B2B organizations, as they grapple with stricter thresholds for reported spam rates. You can suffer in these latest knots and fetters – but try finding pleasure in it…   As of today, Google and Yahoo will enforce stringent guidelines for bulk email senders, focusing on three key areas: authentication of outgoing emails, reported spam rates, and streamlined unsubscr ..read more
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Marketers lose the right to choose their tools. Do you have to let it go?
SALESmanago BLOG
by SALESmanago Editor
2M ago
    by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement   Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to choose and operate their tools without IT support. But should this concern you, a marketer for small or medium company? Let’s dive in.   Scott Brinker, called deservedly The Godfather of Matrech, has observ ..read more
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Reimagining Doorways to Success: PORTA’s Story
SALESmanago BLOG
by SALESmanago Editor
2M ago
    Unattainable results? Not in our book. The synergy between PORTA KMI Poland and SALESmanago is a living testament to that.   Porta has been opening doors across Europe for three decades, not just literally, but also via innovation and design. Porta’s path as a leading Polish brand in door manufacture and distribution reflects a blend of technology and cutting-edge design.   SALESmanago Partnership   In April 2022, Porta embarked on a digital transformation journey by partnering with SALESmanago. Opting for a single-tenant environment, they leveraged SALESmanago’s ..read more
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