The Big, Ugly IRS Disconnect
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
1w ago
Every month, I share a tip, strategy, or information that is helpful for those in the tax resolution industry. But this month, I had to share my opinion of how I see it with regard to what’s going on at the IRS and dealing with them. It amazes me how large the disconnect is between what the top IRS brass thinks is happening on the ground versus what’s really going on in the trenches. The National Taxpayer Advocate, Erin Collins, delivered her annual report to Congress in January, and although the IRS did make some positive moves, most of the challenges she cited in her 2021 report were still a ..read more
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Crafting a Visionary Blueprint for the Future
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
1w ago
Last September, Roslyn wrote in her Food for Thought column about us attending a 3-day Vivid Vision Retreat hosted by Jennifer Hudye. A Vivid Vision is where you create your vision of what you want to happen, in either your business or personal life, three years from now as if it already happened. As entrepreneurs and business owners, we often have a vision of the future but sometimes have difficulty communicating our dreams and goals to our employees. After attending the Retreat, Roslyn and I had clear ideas of what we wanted our business and lives to look and feel like on Dec. 31, 2026. We ..read more
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IRS Warns Taxpayers and Tax Pros to Watch Out for Emerging Scams
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
1w ago
The Internal Revenue Service regularly reminds taxpayers to stay alert against scams during the tax filing season and throughout the year. Identity thieves use news events, including tragedies, to try to trick taxpayers. But it’s not only taxpayers who need to stay on alert; tax professionals also need to keep their eyes open to scammers. In another common but less talked about tax season scam, identity thieves will pose as a new potential client to tax professionals by email or over the phone in hopes of obtaining access to company systems. Ultimately, successful attempts to get this informat ..read more
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Meet Your Customers Where THEY Are
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
1w ago
WHY YOU MIGHT NEED TO RETHINK YOUR MARKETING FOR HIGHER ENGAGEMENT A couple of times a year, we relaunch two of our core products by doing a webinar or four-hour masterclass. We’ve been doing these relaunches for the last eight years, and each time, we’ll do a big marketing push via our social media ads. Typically, the registration for these webinars numbers in the thousands, but the last couple years, I noticed that the attendance rate was lower than I had expected. I decided to do some investigating into what was going on. Why were people registering for the masterclass but not showing up? I ..read more
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Did You Know The IRS Is Using Chatbots
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
4M ago
The IRS recently announced they are going to expand their use of chatbot technology to help quickly answer basic questions for people receiving notices about possibly underreporting their taxes. The new chatbot feature will assist taxpayers who receive notices CP2000, CP2501, and CP3219A. These notices inform taxpayers that the IRS received information (1099s, etc.) from third parties that doesn’t match the information taxpayers reported on their income tax returns. This technology expansion is supported through the Inflation Reduction Act funding to transform the IRS and improve services to h ..read more
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The IRS Update
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
4M ago
As you know by now, Congress authorized $80 billion for the IRS as part of the 2022 Inflation Reduction Act. Of that $80 billion, $45.6 billion is earmarked strictly for compliance and enforcement. The IRS is using most of this money to hire 87,000 new personnel and to modernize their 1960s-era computer systems so they can quickly and more easily identify non-filers, garnish paychecks, levy bank accounts, and file federal tax liens against your clients. The IRS has already hired over 10,000 new Practitioner Priority Service (PPS) assisters, Automated Collection System (ACS) operators, Revenue ..read more
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Investing in Yourself
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
10M ago
One habit that many successful individuals have in common is that they invest in themselves. Investing in yourself is one of the best things you can do for your professional AND personal growth. By improving your skills, knowledge, and expertise, you position yourself for success so that you can achieve goals you’ve never thought possible. One of the biggest mistakes you can make in life is settling for less. Ask yourself, are you where you want to be in your life? Where do you want to go? Am I living the life that I want to live? Perhaps you are too comfortable and feel stagnant in your busin ..read more
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When to Hire and When to Fire
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
10M ago
This month, I want to talk to you about two critical processes in a tax resolution (or any) business: hiring and firing. The success of a company is highly dependent on the quality of its employees. It’s essential to have a hiring and firing process that is efficient and effective. I see many business owners struggle with finding the right candidates for the position they’re hiring for.  That’s where the phrase, “Hire slow, and fire fast” comes in. Hiring “slow” means taking your time during the hiring process to make certain you are bringing on the right person for the job. Rushing to fi ..read more
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3 Biggest Tips for Converting Prospects into Resolution Clients
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
10M ago
When it comes to selling your services, it’s easy to fall into the trap of trying to close a sale as quickly as possible and thinking that high-pressure tactics will make the prospect want to “buy” from you.  But this high-pressure approach can often backfire because it puts the prospect in a defensive posture. To avoid losing the sale, here are three tips to follow to convert prospects into clients. First, remember you are here to help and protect them, not “sell” them anything.  Too many times, practitioners get too technical and explain the resolution process in technical terms an ..read more
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How to Respond to Sales Objections
Michael Rozbruch's Tax & Business Solutions Academy
by Michael Rozbruch
10M ago
Most tax resolution specialists hate sales objections. They get nervous, freeze up, and feel like they’re going to lose the sale. I’m here to say that running into an objection from a prospect you’re trying to close is not a bad thing at all! Prospects must justify the buying decision to themselves and their spouse. An objection is not a “rejection.” It just means the prospect needs more information from you before they sign on the dotted line. In my experience, people who voice objections are much more likely to retain you. What you need to know is the best way to respond to an objection. Lis ..read more
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