Personal Branding: Why Is it Important?
Plastic Surgery Studios
by PSS Admin
1M ago
Part 1: Why Every Doctor in the Aesthetic Industry Needs a Killer Brand By Dana Fox, Director of Client Strategies Like it or not, you’re in the retail medical business.  Retail Medicine has created new challenges for plastic and cosmetic surgeons that their predecessors never had to deal with: Branding, Marketing, Advertising, and Sales Management, to name a few. Today, we are discussing why you may need a personal brand to stand out in the crowd. In recent years, thousands of books have been written about branding and how to create your brand. Under normal circumstances, the terms brand ..read more
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Should You Hire a Social Media Influencer for Your Practice?
Plastic Surgery Studios
by PSS Admin
3M ago
Influencer marketing can be understood as a marketing method in which social media influencers are contracted to endorse and promote products and services. There are several types of influencers classified according to the number of social media followers they have: Nano-influencers Micro-influencers Mid-tier influencers Macro-influencers Mega-influencers As a plastic surgeon, you can benefit significantly by working with micro-influencers because they have greater engagement and deeper connections with their audiences. Here is what you need to know about micro-influencers and how working w ..read more
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Why and How to Use Trending Audio for Your Reels
Plastic Surgery Studios
by PSS Admin
4M ago
Instagram Reels is an effective tool to reach more people through social media. However, the sounds you choose for your Reels can significantly affect their success. Using trending audios for your Reels lets you keep your brand “in the now” and boost your audience engagement. Besides, trending audio for your Reels is a proven technique for increasing brand visibility. Reels have the potential to reach social media users who are not necessarily your followers. Furthermore, the Instagram algorithm seems to favor Reels that use trending sounds, meaning that your Reels will have a higher chance o ..read more
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Staying Brand Consistent With Your Social Media
Plastic Surgery Studios
by PSS Admin
4M ago
The digital age has introduced businesses to a wide variety of marketing channels, social media being among the most influential. Social media platforms, such as Instagram, Twitter, YouTube, Facebook, and TikTok, attract billions of users, making them an excellent place for brands to introduce themselves to the world. Unfortunately, many brands tend to struggle when it comes to maintaining a consistent presence on social media. In other words, brand consistency is one aspect of social media marketing that many brands fail to get right. For a business, brand consistency involves ensuring that ..read more
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Is Your Practice Getting the Most Out of Its Social Media? Get Ready for Our Upcoming Blog Series
Plastic Surgery Studios
by PSS Admin
5M ago
Over the past two decades, social media’s role in our society and everyday lives has increased exponentially. Twenty years ago, many were still unfamiliar with the term social media, and the platforms we now know and rely on were nothing more than a vague idea. Few—if any—businesses would have ever anticipated it would one day be one of their primary sources of advertising and marketing. Alas, for better or worse, times have changed, and for plastic surgery practices everywhere, the decision to embrace social media is less of a choice and more of a necessity. Still, how do you know if you are ..read more
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Our Article in The Aesthetic Society’s Summer 2023 Issue: Are We in for a Total AI Overhaul? The Impact of AI on SEO and Online Marketing
Plastic Surgery Studios
by PSS Admin
6M ago
The growing use of AI is affecting most industries — this includes digital marketing. But, will this impact day-to-day life? Well, not really — at least not initially. That being said, there are ways that you can use some aspects of AI to help your digital marketing strategies. We recently contributed an article to The Aesthetic Society’s Summer 2023 newsletter discussing AI’s impact on SEO and online marketing. Read our full article in the Summer 2023 issue from The Aesthetic Society (page 93). How Can AI Assist SEO and Digital Marketing? While AI will not currently replace the need for ..read more
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Our Article in The Aesthetic Society’s Spring 2023 Issue: Making the Switch to GA4. Is Your Website Ready for the Next Google Analytics Update?
Plastic Surgery Studios
by PSS Admin
10M ago
Universal Analytics (UA) was first introduced in 2012 and became the standard for data collection and organization. However, it has recently been updated to Google Analytics 4. We recently contributed an article to The Aesthetic Society’s Spring 2023 newsletter discussing Google Analytics 4 (GA4) and how it can benefit your practice. Read our full article in the Spring 2023 issue from The Aesthetic Society (page 83). The Vast Benefits of Google Analytics 4 Increased focus on data privacy Increased ability to track data across devices (phone, tablet, laptop) as long as the device is logged int ..read more
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Our Article in The Aesthetic Society’s Winter 2023 Issue: Leveraging Your Google Business Profile to Drive Revenue and Growth
Plastic Surgery Studios
by PSS Admin
1y ago
2 Minute Read: A well-maintained Google Business Profile (GBP) is essential for any business.  We recently contributed an article to The Aesthetic Society’s Winter 2023 newsletter discussing the importance of a GBP and how it can help drive revenue and growth to your business. Read our full article in the Winter 2023 issue from The Aesthetic Society (page 61). Understanding Google Business Profile and Why Your Business Needs One A Google Business Profile, which is the new name for Google My Business (GMB), is a tool on Google that provides visitors an overview of your practice. This shows ..read more
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Part 2: How to Use a SWOT Analysis to Create Your 2023 Marketing Strategy
Plastic Surgery Studios
by PSS Admin
1y ago
Dana Fox, Client Strategist 8 Minute Read: Last week, we talked about goal setting and planning for this year. We now turn to “How to Use a SWOT Analysis to Create your Marketing Strategy for 2023.”  This week is focused on conducting your SWOT ANALYSIS to successfully build on your goals and your marketing strategy for 2023. How to Do a SWOT Strategy Session Whether you and your staff are planning for specific future procedures, wanting to bring in new providers, expanding the scope of your work, team building, or trying to resolve conflict, the SWOT analysis process is the same.  S ..read more
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Happy New Year: Time to Buckle Up and Hold Onto Your Seat
Plastic Surgery Studios
by PSS Admin
1y ago
Dana Fox, Client Strategist 6 Minute Read: As we welcome 2023 and start making our yearly resolutions, what should we choose to focus on? Should we go on a diet, quit drinking, review last year’s revenue, and look at our appointment schedule for January? Or should we try something different? Common Concerns Among Practices as We Set Our Sights on the New Year  As I speak with practices from coast to coast, a shared concern is whether potential cosmetic patients have any money left. Are they bracing for a down economy, a recession, or some other catastrophe? Or are they still looking to sp ..read more
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