Puma has rolled out its inaugural global campaign in a decade, highlighting the brand’s enduring association with speed, a trait deeply ingrained since its inception in 1948 by Rudolf Dassler. Dassler’s vision was to craft footwear that mirrored the agility, swiftness, and nimbleness of a puma. Titled “See The Game Like We Do: FOREVER. FASTER.”, the campaign aims to underscore Puma’s identity as the world’s foremost sports brand for velocity. This initiative marks Puma’s most significant investment to date, as emphasized by Richard Teyssier, the Vice President of Brand and Marketing. Over the ..read more

Bangladesh’s leather footwear exports are on a downward trend, as reported by the Export Promotion Bureau of the Government of Bangladesh. In the first nine months of fiscal 2023-2024, the country experienced a 13.65% decline in overall leather exports, amounting to 794.19 million US dollars, compared to the same period in the previous fiscal year. This figure fell short of the strategic target by 21.16%, which was set at 1007.38 million US dollars. The decline was primarily attributed to the performance of the leather footwear segment. From July 2023 to March 2024, Bangladesh’s exports of lea ..read more

Nike, the US-based sportswear giant, has announced a modest uptick in revenue for the third quarter of fiscal 2024, both on reported and currency-neutral bases, compared to the corresponding period of the previous fiscal year. John Donahoe, President & CEO of Nike, expressed optimism about the company’s trajectory, stating, “We are making the necessary adjustments to drive Nike’s next chapter of growth. We’re encouraged by the progress we’ve seen, as we build a multiyear cycle of new innovation, sharpen our brand storytelling and work with our wholesale partners to elevate and grow the mar ..read more

Metro Brands Limited (MBL) has prolonged its exclusive retail collaboration with Crocs India Limited (CIL). The extension is formalized through a retail partnership pact, with certain modifications in the agreement terms, notably granting MBL sole privileges to manage and possess Crocs ‘full price’ outlets across the western and southern regions of India and an extension in the remaining duration of the contract. Moreover, MBL will retain the rights to sustain, renew, and oversee all existing outlets currently operational in the Northern & Eastern territories of India. The collaboration, w ..read more

Heinrich Deichmann, Chairman of the Board, reflected on the Deichmann Group’s performance in 2023, noting both the challenges and successes encountered. Despite the demanding market conditions marked by factors such as high inflation and shifting consumer preferences, Deichmann reported a remarkable achievement in revenue growth. With a rise of over 7% to 8.7 billion euros, the company defied the industry norm, attributing this success to its compelling collections and the availability of top brands at attractive prices. This achievement was further accentuated by a 5% increase in like-for-lik ..read more

Jordan World of Flight (WOF) Beijing Sanlitun opens this March as the first WOF store in China. WOF is Jordan’s Brand’s highest expression of basketball culture at retail. Located in Sanlitun, a popular destination in the Chaoyang District of Beijing, the store spans over 1,000 square meters and covers four stories, with each level featuring the best in Jordan streetwear and performance product. The store features access to exclusive product, convenient pick-up experiences, customizable product and member-only events. The exclusivity starts with the Wings Collection, the highest expression of ..read more

The US-based company has announced a marginal uptick in revenue for the third quarter of fiscal 2024 compared to the corresponding period of the previous fiscal year, both on a reported and currency basis. John Donahoe, President & CEO of Nike, expressed optimism about the company’s trajectory, stating, “We are making the necessary adjustments to drive Nike’s next chapter of growth. We’re encouraged by the progress we’ve seen, as we build a multiyear cycle of new innovation, sharpen our brand storytelling and work with our wholesale partners to elevate and grow the marketplace.” During the ..read more

Crocs and Simone Rocha have joined forces for a fresh collection. This collaboration marks the newest addition to Crocs’ array of brand partnerships. The collection is set to debut on April 10th. Drawing from Simone Rocha’s enchanting style, Crocs has adorned its classic styles with sparkling floral jewels, pearls, and other romantic embellishments. The collection reimagines three iconic Crocs silhouettes: the Siren Clog, Classic Clog, and Quick Trail shoes. Each design incorporates Rocha’s distinctive pearls, crystals, and jet beading, seamlessly blending her unique aesthetic with Crocs’ reno ..read more

The upcoming Milan-based fashion trade fairs, including MICAM Milano, MIPEL, TheOne, and Milano Fashion & Jewels, are scheduled to take place at Fieramilano (Rho) from September 15th to 17th, 2024. Contrary to previous announcements, these events will now span only three days. Visitors seeking to explore the Spring/Summer 2025 collections will have the opportunity to do so within this timeframe at the usual venue, Fieramilano Rho. The February edition of Milan’s trade fairs, held under the banner #GREATIFY, attracted 40,821 visitors, with 45% of attendees coming from overseas. In contrast ..read more

Addressing Challenges and Shaping the Future of the Footwear Industry Hong Kong, March 20, 2024 (Wednesday) The Global Footwear Executive Summit, held on the second day of the Asia Pacific Leather Fair (APLF), gathered industry leaders and experts to dissect the challenges and opportunities within the footwear sector. With sessions ranging from production and supply chain management to material sustainability and retail branding strategies, the summit provided a comprehensive overview of the current landscape and future trajectories of the footwear industry. Nerisha Jairaj – Director South Afr ..read more