INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
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As the Eyecare industry's top publication, we are an essential resource for the eyecare business. Get the latest eyecare news, eyewear trends, and new product innovations at INVISIONMAG.COM.
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
1d ago
WE ALL HAVE a persona or personality profile whether we like it or not. Introvert/extrovert, dominant/passive, you may have even taken a personality test like the DISC profile to see what your personality traits are and what kind of person you are or are becoming.
Your persona is used against you every day by yourself, your team, your patients, your spouse or kids, your sales reps and by what you look at online. Everything around you is trying to push your buttons (and getting you to push theirs), but by knowing and understanding your persona you can uncover your blind spots and use it as your ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
1d ago
Alcon, the global leader in eye care dedicated to helping people see brilliantly, today announced Terry Kim, MD, Professor of Ophthalmology at Duke University Eye Center, will join the company in April as Chief Medical Officer (CMO) and Head of Global Medical Safety. Dr. Terry Kim is a highly esteemed ophthalmologist specializing in cornea, cataract, and refractive surgeries. He currently serves as Duke Eye Center’s Chief of the Cornea and External Disease Division, Director of the Refractive Surgery Service, and Director of the Duke Sports Vision Center.
As CMO, Dr. Kim will continue to integ ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
1d ago
(PRESS RELEASE) STERLING, VA – Euclid Vision Corporation (Euclid), a global leader in advanced orthokeratology (Ortho-K) lenses and proactive myopia management initiatives, and Visionary Optics (VO), a leader in the design and manufacturing of scleral contact lenses, announced the addition of account executive Brian Sodano to its joint sales team. Expansion of the sales force team reflects the company’s ongoing plans for further development and advancement.
Mr. Sodano is a highly regarded sales management professional with more than a decade of experience in the eyecare field where he has earn ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
2d ago
We have a very seasonal business. How do I keep the excitement going for the staff — and me — during the slower times, specifically the long summer months?
OK, five quick ideas:
Challenge your staff to show their creativity (see our lead story on page 30) and run some small experiments to improve any part of the business, be it marketing, customer service or inventory management. The stakes are low, and your team has the time to run with their curiosity.
Offer to hold some workshops or run free eye screening sessions, either in-house or out. This has a two-fold purpose: it gets customers in t ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
2d ago
YOU ASKED: When a small eyecare business is scaling up, what do they need to know about adding someone to payroll?
WE ANSWER: As eyecare practices grow, one aspect that requires meticulous attention is payroll management. Expanding services, adding new locations, and hiring staff bring the complex task of managing payroll efficiently. Transitioning to an automated system can greatly simplify things. Such systems can efficiently manage diverse employee data, automate salary calculations, and ensure accurate distribution of benefits. Centralizing payroll data helps maintain accuracy, minimize er ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
2d ago
Getting licensed. This was at the very start of my career after graduating from the opticianry program. The next best accomplishment was having a stable job with great benefits for the past 12+ years. — Yaacov W., ABOC, NCLEC, LDO, FNAO
My greatest accomplishment What has been the single best/greatest accomplishment of your optical career? is helping others learn. Nothing makes me happier in this industry than to see others succeed through education and furthering their careers. — Carrie W., MBA, ABOM, NCLEM, CPHQ
This question resonates with me. I would point to two standout accomplishments ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
2d ago
IN TODAY’S DIGITAL age, harnessing the power of artificial intelligence (AI) is becoming increasingly important for businesses across many industries — and optometry is no exception. How you use AI in your optometry business will depend on your needs, but we’ve got five areas where the use of AI could be implemented today.
Virtual Assistants and Chatbots: You’re probably familiar with chatbots and virtual assistants from your own interactions online. By implementing virtual assistants, you can automate tasks such as answering FAQs, assisting with scheduling, and providing personalized experien ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
2d ago
Apr. 28- May 4
SECURITY Don’t leave this one another month: Get your passwords in order. You’ve no doubt got dozens of passwords for various apps and services. Take some time to write them down all in one place. Consider using a password manager such as LastPass or 1Password. (As solid as Keychain is, Apple provides its staff with 1Password accounts.)
May 5-11
MARKETING Hammer out a sunwear strategy. What promotions, product tie-ups and, crucially, training will be required to ensure your business is ready to prosper in the glary months? What does the latest research say? What are the key ques ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
2d ago
1 Stock up your wagon and hit the road during Older Americans Month with stops at local senior centers, retirement communities, health fairs or other organizations that serve older adults.
7 National Teacher Day is a terrific goodwill opportunity. Donate one of your nicer frames plus an exam and fitting to a teacher who has won a recent award. Alert the local media and then set a time for that teacher or coach to come to your store to receive their prize.
13-19 The global burden of myopia is growing at an alarming rate and increasingly among children. But it’s not all bad news — there hav ..read more
INVISIONMAG.COM - Eyecare Industry News, Analysis & Tips For Professionals & Opticians
3d ago
This charming Rhode Island optical may be young, but its owners draw on a wealth of experience in all things eyecare and eyewear ..read more