A single keyword focus isn’t enough if you want your law firm to get seen at the top of a Google search. Google’s used semantic analysis to get better and better at returning relevant search results. And marketers who have embraced semantic search for their clients have leapfrogged over competitors by focusing on consumer language and understanding the power of context in driving organic traffic. How Smart is Your Firm’s Content? Smart content goes beyond just matching keywords. It aims to understand user intent and real meaning. Rather than fixating on a keyword, semantic SEO looks for the bi ..read more

I’ve always believed that embracing technology is the key to staying ahead in any industry, and the legal sector is no exception. What Bloomberg Law Has to Say A recent survey by Bloomberg Law has shed light on some fascinating trends that I couldn’t help but share. Rapid Adoption of Generative AI: In just a few months, there’s been a seismic shift in attorneys’ experience with generative AI. From 63% having no experience in spring to 60% using it by summer! This isn’t just about testing the waters; many are integrating AI into their daily workflows, especially for drafting communications and ..read more

It’s always good advice to stay focused on your own path. But when it comes to marketing your law firm, particularly SEO, ignoring your competitors’ moves can actually hinder your success. Imagine you’d been steadily ranking in search results…when suddenly, your position takes a hit. It could be a new algorithm tweak affecting your visibility, but it might also mean your competitors are stepping up their game. Don’t Let Competitors Outrank You Perhaps they’ve enlisted the expertise of a full-service digital marketing agency. The first thing that agency did was start identifying gaps in YOUR co ..read more

It’s no secret that missteps in your legal marketing SEO strategy can quickly become a source of great frustration. Chasing after prominent keywords can take too long to make a significant impact. In fact, it can drain you of valuable time and money without ever delivering the traffic your law firm needs. If You’re Office is Location Dependent Because most of our clients are location dependent, the goal is for them to appear prominently in searches by locals. Unless your law firm operates on a national scale, you’ll primarily want leads from your own geographical area, right? That’s why we emp ..read more

“Oh, pay-per-click ads didn’t work for our practice area.” I hate to hear that because it’s probably true…but it didn’t need to be. But Aren’t They Effective? Google ads for law firms are actually one of the most effective ways to drive traffic to your firm’s website or dedicated landing page, but there are common errors that often leave lawyers with less than desirable results. We don’t make those common errors. Instead, we operate 1:1 with our PPC clients. No “one size fits none” approach here because we’ve learned a custom approach is what goes into a winning digital ad strategy. It’s criti ..read more

In the digital age, law firms are constantly seeking innovative ways to reach potential clients. One such avenue is Google’s Local Services Ads (LSAs), which includes a feature known as Google Screened. This tool can be a game-changer for legal marketing, but it’s essential to understand its intricacies to maximize its benefits. Features and Benefits of Google Screened Google Screened is a subset of Google’s LSAs. When a law firm joins LSAs, it can get a Google Screened badge. This badge is available to law firms that choose to be part of LSAs (Local Services Ads). The law firm must pass a lic ..read more

It’s maybe a little ironic, but Google Search Advocate John Mueller, recently searched Twitter for answers. The exchange turned into an article on Search Engine Journal – based on the answers Mueller got to his critical question: What should you look for when hiring an SEO consultant? Since the agency specializes in local SEO, I found myself agreeing with several points raised in the discussion. Experts Weight In Real Experience Matters: Isaline Muelhauser pointed out the advantage of working with agencies that understand the local market. At Forward Push we found that local nuances and trend ..read more

The key to doing more while working less…   …plus, lunch and networking?   That sounds perfect.   We are a sponsor of the Atlanta Bar Sole Practitioner/Small Firm Section and I really look forward to sitting in on the presentations.   Especially when you have someone with the energy and expertise of Nkoyo-Ene Effiong sharing actionable insights to help lawyers build a practice that excites them.   Of course, being in legal marketing, it grabs my attention whenever the presenter shares about successful law office branding.   I was nodding along when Nkoyo recomme ..read more

How To Do It Right Last year she made the big decision to strike out on her own.   Determined to establish herself as a top solo tax attorney while building a thriving practice.   She knew working with legal marketing experts who understood her strengths and could communicate her value proposition effectively would be crucial to her success.   Our agency took the time to understand her unique selling proposition, working closely with her to craft a marketing strategy that highlighted those qualities.   Through a collaborative process, we created: an interactive, professi ..read more

When was the last time you watched broadcast TV? Chances are, it’s been a minute. Across nearly every demographic, streaming content accounts for nearly 85% of content consumption. Content delivered via the internet is called “over the top” – or OTT – and it represents a major marketing opportunity for local businesses. We recently shot a series of OTT commercial spots for one of our healthcare clients. It was a big day managing a full team of actors, makeup artists, and photographers to get exactly what we wanted for this client’s upcoming campaign. Did I Mention the Clapper Board? We have h ..read more