Complexity Results In Confusion, And Confusion Means You Get Nothing Done – Start With This For A Quick Win Navigating the complex world of digital marketing can be confusing.  For a practice owner, there are constant distractions, this company promising 30 new patients, that company promising double digit growth etc.  For a small practice owner, the key is leveraging your money to buy the time of other niche experts.  One example of this is physical therapy website design and development – one of the core services here at E-rehab.com . Understanding your market’s fundamentals ..read more

One Tactic that You Should Include in Your Physical Therapy Marketing Mix – UGC User-generated content (UGC) can be a powerful tool for building brand loyalty and increasing engagement, especially in a profession as impactful as physical therapy. Given that physical therapy is often the best first choice for addressing pain and musculoskeletal disorders, it’s crucial to communicate this message effectively to your target audience of seniors aged 55 and above. Here are eight UGC ideas tailored to your client’s needs: 1. “My Journey to Mobility” Video Testimonials Encourage satisfied patients to ..read more

  For most physical therapy private practices, and in fact, most healthcare businesses in general, new evaluations are the practice’s lifeblood. Indeed, you’ve probably heard the saying, “There are only three ways to increase revenue – more new patients, more visits per patient, and getting paid more each visit.”  Marketers know this and pledge to contribute to a practice’s growth, often using statistics or impressive numbers to substantiate their claims. As the saying goes, “Numbers don’t lie.” But what if some marketers are misusing numbers to paint a rosier picture ..read more

This Post was Written (for the most part) by Chat GPT   In today’s tech-driven world, we’re constantly hearing about AI or artificial intelligence. But what is AI, and how is it shaping the future of marketing, specifically in the physical therapy realm? Artificial Intelligence, or AI, is a branch of computer science dedicated to creating systems capable of performing tasks that typically require human intelligence. These tasks could include understanding natural language, recognizing patterns, solving problems, or learning from experience. AI is powered by algorithms and large amounts o ..read more

In today’s fast-paced digital landscape, having effective marketing strategies is essential for the success of your practice. To ensure consistency and efficiency in your marketing efforts, it is crucial to implement standardized operating procedures (SOPs). In this blog post, we will explore the importance of SOPs and delve into five essential SOPs for your physical therapy private practice’s online marketing success. What is an SOP and Why is it Important? Standard Operating Procedures (SOPs) are documented guidelines that outline step-by-step instructions for various processes within your p ..read more

This month we will explore the important physical therapy marketing concept of Online Local Directory Management and how it can help physical therapy private practice owners like you convert more online viewers to patients. In today’s digital age, it’s crucial for practices to optimize their online presence, and that’s exactly what Online Local Directory Management enables you to do. What is Online Local Directory Management?  Harnessing the Power of Your Geo-Targeted Digital Presence – Online Local Directory Management is the cutting-edge solution that takes your physical therapy private ..read more

  In today’s competitive online world, finding a reliable and effective physical therapy SEO company can be hard. Unfortunately, many SEO companies just aren’t good enough, and their sub-standard methods can hurt your physical therapy clinic more than help it. As an expert in the field, I’m here to tell you about the five clear signs of a bad SEO company that you should know about. 1. The “One-Size-Fits-All” Method Be wary of SEO companies that say they can handle SEO for any business…in any market. SEO is a dynamic and complex process that has a lot of moving parts for different kinds o ..read more

  About physical therapy website design in 2023 – think about the primary function of your website…it’s to sell, so the words matter when creating a 2023 physical therapy website design. In the digital age we live in now, every physical therapy business needs a well-designed website. But your website needs to do more than just show off your services and skills. It also needs to convince people to become patients. One of the best ways to do this is to tell a story that your audience will remember and that leads them to your call to action (CTA). In this blog post, we’ll talk about why stor ..read more

  PT practice owners and marketing staff need to be familiar with social networking sites’ tools and customization possibilities, especially as they pertain to visual content. Instagram has become one of the top social networks, so I put together a summary that compares and contrasts the four Instagram content formats (posts, stories, reels, and IGTV). In this article, we’ll compare the various content types to help you choose the one that’s best for your business. Instagram Physical Therapy Posts Let’s get started with Instagram updates first. These are the tried and true, always-there ..read more

As a physical therapy business owner, you know the value of a strong, effective website. Think about it for a second. If your target market is 35+ years of age, they use websites all of the time when making buying choices. A great website can be the key to attracting new patients, engaging with current ones, and ultimately growing your business. In today’s digital world, having a professional, user-friendly website is essential for any business, and this is especially true for physical therapy practices. Here are a few key reasons why physical therapy business owners need a great website: A w ..read more