Finally available! Here is the official press text just issued by Sony: Now Available: Sony Electronics’ Custom Grid Line License Gives Alpha Users Creative Consistency SAN DIEGO – Apr. 18, 2024 – Sony Electronics is addressing one of the most common challenges for professional content creators – maintaining consistency and quality when capturing multiple images ..read more

Sony’s Compact BRC-AM7 4K60 PTZ Camera with AI Auto-Framing (Explora). SmallRig Drops Tripod, V-Mount Battery, and Tool Kit Collaborations (Explora). Blackmagic Design Releases New Products for NAB 2024 (Explora). Aputure Announces INFINIMAT Mat Lighting and Sidus Link Pro (Explora). Core SWX Announces Powerbase Edge Snap Battery (Explora). Cine-Style Live Production Capture with ARRI’s ALEXA 35 ..read more

Sony made a mistake when sending out the press release to different outlets. They asked all of us to take down the article until it’s official tomorrow ..read more

Back in January Sony officially announced it will release a major firmware update for the FX3 and FX30 in September 2024 (or later). It will include: Addition of Shutter Angle: Users will be able to choose from both Shutter Speed/Shutter Angle similar to what is available with the FX6 Ability to add clip flags to ..read more

So folks, it’s time to look ahead because it appears we are going to get two more announcements from Sony in May and June. Trusted sources confirmed the ZV-E10II will be announced in May along a new APS-C E-mount kit lens optimized for “Vloggers”. In June we should get the 85mm f/1.4 GMII. I am ..read more

The Australian store Georges already listed the upcoming Laowa 15mm f/5 Cookie FF II lens. The price is 728 ASUD which is about 470 USD. The lens comprises 13 elements arranged in 9 groups, featuring 4 extra-low dispersion (ED) glasses and 2 aspherical glasses. On the stores page you can find some image samples shot ..read more

Sigma issued a new firmware updates for the following two lenses: 60-600mm FE (firmware download here). 150-600mm FE (firmware download here). Benefits: An issue where autofocus occasionally fails to focus when digital zoom is enabled. Compatibility with continuous shooting of up to approximately 120 frames per second has been added for the focus modes (AF-S/DMF/MF ..read more

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