As an innovative marketer, you would like to extract value from your growing volume of customer data, but it’s hard to get started. You’re either uncertain about which technologies are the best fit for your complex issues or don’t have the time or expertise to explore a cloud computing tool like Google Cloud ..read more

Marketers all over the world are evaluating their marketing spend. Some have hit the pause button. Others are trying to figure out how to proceed. Many are wondering where to find their traditional audiences online ..read more

Data and analytics are shaping the way businesses in the education sector make decisions to enhance their marketing strategies, as well as boost student academic performance ..read more

Understanding who your customers are and the way they engage with your business requires big picture thinking and a greater focus on data management ..read more

Many solutions provide better customer journey analysis and insights; but none offer the same opportunities brought by integrating Google Analytics 360 and Salesforce ..read more

The Australian Consumer Credit Pulse 2019 report from Equifax provides insights into who is in market, what type of credit they are looking for and what they are seeking in a lender ..read more

If you want a more coherent understanding of how visitors interact with your website, be sure to make use of Urchin Tracking Module (UTM) parameters and channel groupings in Google Analytics. These advanced tracking and grouping options provide useful insights into the traffic and value generated from your marketing campaigns.  ..read more

How do you define the economic value that marketing creates for your business? What is the right mix of marketing channels? Guesswork and intuition can be well off the mark when it comes to an understanding of what works and what doesn’t ..read more