Piwik PRO | Blog
741 FOLLOWERS
Read our latest posts about the Data Privacy, Advanced Web Analytics and news about the Piwik PRO On-Premises. The blog where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
Piwik PRO | Blog
1w ago
As a marketer, you have various options for capturing your customers’ attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your ..read more
Piwik PRO | Blog
1w ago
In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to ..read more
Piwik PRO | Blog
2w ago
Modern companies employ various technologies for their data processes. Every data ecosystem should facilitate data collection, processing, and management. But simply having access to data isn’t enough – you need to be capable of integrating, transforming, and acting on the insights you draw from data. You can’t do this without the right technology and approach.How ..read more
Piwik PRO | Blog
1M ago
Last year, Piwik PRO joined forces with Cookie Information (CI), the vendor of a leading consent management platform (CMP) based in Denmark. Our goal with the merger is to give more opportunities for effective and lawful data collection to companies worldwide and help them shift towards first-party data strategies.Our first step to deliver on that ..read more
Piwik PRO | Blog
1M ago
In the second episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of data activation in marketing.Arpit Choudhury, data strategy expert and CEO at databeats and Glenn Vanderlinden, co-founder at Human37, explain how to activate data with the Piwik PRO customer data platform ..read more
Piwik PRO | Blog
1M ago
Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.This ..read more
Piwik PRO | Blog
1M ago
The need for an omnichannel approach to analytics is hardly breaking news. The offline and online worlds are blending, paths leading to purchases are more of a “back and forth” story than a “one-time shot” and attribution is getting harder. And yet, gathering data from all channels and touchpoints remains a significant challenge. How do ..read more
Piwik PRO | Blog
1M ago
A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible competitive advantage. There is no place for limited data access and integration. With ..read more
Piwik PRO | Blog
2M ago
As a part of our masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of ecommerce analytics. Juliana Jackson, a technical marketing expert, explains how advanced analytics features can help make better business decisions and strengthen sales growth. She emphasizes that while the purchase funnel is vital ..read more
Piwik PRO | Blog
2M ago
Raw data, the fundamental building block of accurate web analytics, remains an underutilized asset in many organizations that opt for sampled data due to its simplicity and ease of management. This article explores the benefits and challenges of using raw data in analytics, and discusses its potential use cases for gaining valuable insights. What is raw ..read more