In an era marked by a profound evolution in digital privacy, safeguarding data has become business-critical for enterprises, capturing the attention of both customers and consumers alike. We are thrilled to announce SCUBA Analytics’ achievement of SOC 2 Type II compliance, a significant milestone underscoring our unwavering commitment to safeguarding both the privacy and security of consumer data, and complementing our existing ISO 27001 and ISO 27701 certifications ..read more

The cookie apocalypse is upon us, and it's not as sweet as it sounds. Our beloved digital crumbs are getting the boot, pushing us into the marketing unknown.  ..read more

Alright folks, SCUBA here. Buckle up because we're diving into the world of Collaborative Decision Intelligence! Picture this: it's like assembling the Avengers of decision-making, but instead of Iron Man and Captain America, you've got business people, decentralized data, and AI algorithms teaming up to save the day ..read more

Artificial Intelligence, or AI, isn’t just found in science fiction films anymore - it’s the powerhouse driving the future of technology. In 2023, the global AI market size was close to $208 billion. By 2030, the market size is expected to reach nearly $2 trillion. So, what exactly is AI, and how does it work? At its core, AI is a technology that aims to create intelligent machines capable of mimicking human cognitive functions.  ..read more

CMOs have always been tasked with overseeing brand management, advertising, and customer engagement. However, in the past, CMOs stumbled around in the dark, desperately searching for insights to understand consumer behavior and hoping for a stroke of luck with their campaigns. It was like looking for a needle in a haystack or crossing your fingers for an iconic campaign ..read more

SCUBA Analytics is unlocking the full potential of Data Collaboration and Privacy Driven Insights in a new privacy driven era where advertising and martech have converged.  Brands are facing complexity and driving actionable outcomes is critical with the recent addition of Ross Schwaber as Senior Vice President of Solutions. "Schwaber's impressive blend of product innovation and operational expertise perfectly syncs with SCUBA's vision within the advertising and media industry," Tony Ayaz, SCUBA CEO. "As a former customer and industry expert, I am thrilled to have Ross drive impactful s ..read more

Explore the world of decision intelligence tools and learn how they can revolutionize the way you make decisions ..read more

Staying ahead requires more than keeping pace—it demands innovation, agility, and precision. As media publishers navigate the complexities of ad inventory management, audience segmentation, and revenue optimization, the need for advanced solutions, particularly in collaborative decision intelligence, has never been more critical.  ..read more

Learn how audience segmentation can revolutionize your marketing strategies and boost your ROI ..read more

As we explored in Part 1 of this 2-part series, advertisers today have it tough. Reaching consumers is harder than ever. Privacy regulations continue to expand. Consumers are hesitant to share their data.  ..read more