Programmatic I/O is the place to discover innovative ways to stay ahead of the curve in the programmatic landscape. The event gathered over 1,200 digital advertising pros ready to dive into the ever-dynamic world of digital advertising. From the bright lights of Times Square to the electrifying energy buzzing through the event floor, SCUBA was in great company. At SCUBA, it’s all about actionable insights—so let’s cut to the chase. Here’s what you don’t want to miss ..read more

As digital advertising continues to evolve, marketers face new challenges that call for innovative approaches to campaign optimization. One of the most pressing issues in recent years is signal loss—the reduction of data that brands have relied on for personalized targeting and measurement. Signal loss arises from the increasing emphasis on user privacy, data regulations like GDPR, and the deprecation of third-party cookies ..read more

As GA4 steps into the spotlight and Universal Analytics moves backstage, publishers are left grappling with the loss of granular, user-level insights that once illuminated the consumer journey. GA4, designed as a direct response to a growing movement towards securing privacy, shifts away from a cookie reliance in favor of event-based data and machine learning to bridge the gaps. Yet, it still falls short in delivering the granular, user-level insights that UA provided – insights that empowered the industry to make informed decisions and monetize effectively at the user level. More critically ..read more

As pressures to prioritize consumer privacy grow, the open internet stands at a crossroads. Consumers are increasingly protective of their data, and as signal loss mounts, the media industry must find ways to rebuild trust, recapture lost value, and drive revenue in a privacy-first economy ..read more

The industry has now fully transitioned from Universal Analytics to GA4, a platform designed in response to growing privacy measures. But as the industry adjusts, many forward-facing organizations are curious to know: Does GA4 truly advance analytics, or are we just settling for less in the name of privacy ..read more

An estimated 80% of media owners rely on Google Ads Manager to monitor inventory performance, and 40% use it for optimization. On paper, it promises to "grow ad revenue and protect your brand wherever users are watching, playing, or engaging ..read more

As the digital advertising industry enters into a privacy-first era, it remains in pursuit of data-driven innovations to navigate the shift. Data clean rooms initially emerged as the go-to answer for data-driven marketing. However, many adopters are finding it difficult to enrich their data and extract actionable insights to drive  ROI. This post explores how decision intelligence enhances data clean rooms, offering the industry what it ultimately needs—effortless, timely insights to drive business decisions ..read more

In the ever-changing world of digital advertising, staying ahead of the competition is crucial. The recent release of GA4 has been plagued with issues and limitations that hinder ad sellers from reaching their full potential. Google's revenue-driven approach often comes at the cost of both advertisers and users ..read more

We get it—breaking up is hard. That is why we drafted a breakup letter for you to send to your Google Rep. You can thank us later ..read more

When it comes to retail marketing, effective audience targeting is essential for boosting sales and revenue. However, traditional methods for targeting audiences rely heavily on data quality, which often results in wasted spending and missed opportunities. To tackle these challenges, etail marketers can collaborate with retail partners or brand partners to access second-party data and insights ..read more