Catch-Up Q&A With Multi-Founder Holly Hutchinson!
Olfactif Blog
by Patric Watzman
1M ago
When we last talked to Holly Hutchinson, it was 2019 (seems like only yesterday...), and we wanted to hear about her brand, Memoize. Well, Memoize was so successful, Holly now owns... wait for it... four fragrance houses: Memoize, EAU.MG, Adscenture, and Pictor Parfum. We had to catch up and learn how she does it all!     A lot has happened since we last spoke. You’re now the owner of four fragrance houses. That boggles our minds! What made you decide to run multiple houses? Was it intentional to have your hands so full? Its true - balancing multiple fragrance houses seems like a lo ..read more
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How to Try on a Perfume: A Guide for the Niche Newbie
Olfactif Blog
by Olfactif Editorial Team
3M ago
You’re thinking we could wrap up this blog post in just three words: spray, smell, decide. But if you really want to appreciate the complexities of a perfume, you can’t expect it to tell its whole story in five seconds. Here’s how to get the most rewarding experience out of your sampling. More ..read more
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Catch Up With HENNY FAIRE Co. Perfumer Erica Vinskie
Olfactif Blog
by Patric Watzman
3M ago
We first got to talk with perfumer and founder Erica Vinskie of HENNY FAIRE Co. in 2020, which you can find here. Four years later, and Henny Faire Co. had not only thrived through a pandemic, but grown in some of the coolest ways. We decided to catch up with Erica about all the growth and change and how she manages it all so well!   Q: So much has changed since the last time we chatted. Can you fill us in on the big changes of the last few years for you as a perfumer and as a brand? In November 2022, we opened a retail storefront in a beautiful Victorian building in historic Boyert ..read more
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Introducing: D.S. & Durga
Olfactif Blog
by Patric Watzman
5M ago
Have you heard the one about the two DIY Brooklyners that started a perfume house in a small NYC apartment?     David Seth Moltz (the D.S.) and Kavi Ahuja Moltz (the Durga) had an idea to tell rich, narrative stories through smell, based on myths and landscapes. Liner notes, playlists, images, films, nature, and design are all interwoven through D.S & Durga’s works to help bring the stories and spaces to life.     David, the self-taught perfumer behind the bottles, runs the operation with his wife Kavi, affectionately nicknamed after the Hindu goddess Durga, and a for ..read more
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Artimíque: Q & A With Founder Sara Marzocchini
Olfactif Blog
by Patric Watzman
5M ago
A lifetime curiosity for scent and perfume only seemed to grow, even as Sara Marzocchini pursued a traditional education in science and pharmacology. The fragrant dabbling got the better of her and she enrolled in a Summer program at the Grass Institute of Perfumery, still yearning to learn more, even while working as a pharmacist. Then in 2023, a dream that was a long time coming became real with the creation of Artimíque...   Now Let's Meet Sara Marzocchini, Founder of Artimíque!    Q: What made you first get into fragrance?   My mother’s perfumes. One of the things ..read more
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Introducing: DedCool
Olfactif Blog
by Patric Watzman
5M ago
Growing up in the family’s beauty business and lab, Carina Chaz may have been destined to make the world smell good all along. DedCool was founded in 2016, when she was just 22 years old, and a self-taught perfumer by then, with an entire laboratory as her training ground. Always gravitating toward traditionally “masculine” scents, Carina decided DedCool would reject the way the traditional fragrance industry operates and make a 21st Century definition of it. The house started humbly, Carina perfuming and bottling everything herself, showing it on Instagram, and then knocking on local retail ..read more
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Introducing: DedCool
Olfactif Blog
by Patric Watzman
5M ago
Growing up in the family’s beauty business and lab, Carina Chaz may have been destined to make the world smell good all along. DedCool was founded in 2016, when she was just 22 years old, and a self-taught perfumer by then, with an entire laboratory as her training ground. Always gravitating toward traditionally “masculine” scents, Carina decided DedCool would reject the way the traditional fragrance industry operates and make a 21st Century definition of it. The house started humbly, Carina perfuming and bottling everything herself, showing it on Instagram, and then knocking on local retail ..read more
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Brand Introduction: Hermetica
Olfactif Blog
by Danielle Fleming
7M ago
Hermetica was launched in 2018 thanks to the desire and conviction of Clara and John Molloy, willing to initiate a new way to experience and make perfumes. As close as possible to the skin, like an olfactive dance, combining the best of nature and science with a break through formula present in each composition. Fragrances able to perfume and hydrate at the same time, both long-lasting, clean and alcohol-free, like a true gesture of beauty aware of the environment. A collection of molecular fragrances, Hermetica is inspired by the ancient practice of alchemy, which sought to transform ba ..read more
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Wit & West: Q & A with Founders Whitney & Rob
Olfactif Blog
by Danielle Fleming
8M ago
 Wit + West is an indie, husband-and-wife owned, natural perfumery house in Colorado. Their extensive line of all-natural fragrances has been getting buzzed about ever since their release in 2021, due to their rich textures and unheard-of staying power for natural compositions. Some are even made with materials extracted in-house, from their very own garden. With 2 fragrances featured in our July Collection, we thought you should get to know these wonderful people and the intoxicating compositions made by perfumer and co-founder Whitney Swales, so let us introduce you…  Meet Whitney Swa ..read more
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House of James: Q & A with Fragrance Designer, Justin James
Olfactif Blog
by Danielle Fleming
11M ago
A creative and a psychotherapist walk into a bar...what do you get? Say hello to Justin James. An Aussie determined to keep his left and right side of his brain active, this graphic designer, nose and therapist brings all of his talents together under his namesake, House of James. Want to know his happy place? Keep reading, it will surprise you!   Meet Justin James, Fragrance Designer of House of James!    Q: By day, you are a Graphic Designer. What do you love about that profession and how does that dovetail into perfumery?   In graphic design, problem ..read more
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