Introduction: Chinese New Year, also known as the Spring Festival, is a time of immense cultural significance. It is an occasion marked by feasting, family reunions, and elaborate traditions. Among these cherished practices, one event stands out for its vibrant charm and sensory appeal: the Flower Bazaar or Lunar New Year Fair. This delightful marketplace ... Read more The post Blooming Tradition – Visiting The Flower Bazaars Of China Before Chinese New Year appeared first on Pairfum London ..read more

Perfume has been a part of human culture for thousands of years. Different regions have their own unique rituals and traditions for using and enjoying perfumes. Exploring these global perfume rituals can add a new dimension to your fragrance experience. Ancient Egypt is one of the earliest known cultures to use perfume extensively. The Egyptians ... Read more The post Perfume Secrets from Around the World: Global Beauty Rituals appeared first on Pairfum London ..read more

In this article about the “Heart Notes in Perfume“, we venture into the captivating world of heart notes, unravelling the mysteries of their olfactory significance and their indispensable role in crafting evocative, lasting perfumes: The intricate dance of perfume notes is a harmonious symphony that tells the story of a fragrance, an enchanting narrative that ... Read more The post Heart Notes in Perfume: The Soulful Core of a Fragrance appeared first on Pairfum London ..read more

Introduction: Perfumes are more than just a scent; they are an expression of your personality. Understanding the key notes in perfume can help you find the perfect fragrance that resonates with you. In this comprehensive guide, we will delve into the art of identifying top, middle, and base notes in perfumes. Understanding the complex blend ... Read more The post 4 x Tips to Identify the Key Notes in Perfume – An Expert Guide appeared first on Pairfum London ..read more

Envelop your senses in the intriguing and mystical realm of oriental perfume as we embark on a captivating journey through the exotic scentscapes of enchanting perfumes. Inspired by the opulence and intrigue of the East, oriental perfumes offer an entrancing gateway into a world defined by its regal splendour, tantalising spices, and bountiful flora. To ... Read more The post Oriental Perfume: A Journey Through Balsamic Scentscapes appeared first on Pairfum London ..read more

Fruity fragrances, part of the vibrant fruity fragrance family, are known for their irresistible ability to enthral our senses, transporting us to lush gardens, sun-kissed orchards and faraway tropical paradises. As we explore the delectable world of fruity fragrances, symphony of juicy and sweet notes, we will share fascinating insights into the myriad nuances and ... Read more The post The Fruity Fragrance Family: Revel in a Symphony of Succulent & Sweet Notes appeared first on Pairfum London ..read more

Refresh and invigorate your senses as we dive into the vibrant world of the citrus perfume, the embodiment of a zesty, energetic burst that exhilarates and uplifts in equal measure. Complementing an array of fragrance compositions, citrus notes infuse an air of revitalisation, awakening the senses and imparting a radiant vivacity to even the most ... Read more The post Citrus Perfume: The Invigorating Symphony of Zesty and Revitalizing Fragrances appeared first on Pairfum London ..read more

Our customers often ask us which reed diffusers fits with which style of a house or interior decor. In this article, we explore the synergy between Pairfum London’s Large ‘Bell’ Reed Diffuser and a ‘Mies van der Rohe’ Style House. Mies van der Rohe Ludwig Mies van der Rohe, one of the pioneers of modernist ... Read more The post Which Reed Diffuser For A ‘Mies van der Rohe’ House? appeared first on Pairfum London ..read more

In recent years, the allure of Nordic Chic and Scandi Look hav captured the hearts of design enthusiasts around the world. This refined take on Scandinavian design blends the minimalist aesthetic of traditional Scandi interiors with subtle touches of luxury, resulting in spaces that are both functional and effortlessly elegant. When pursuing this style in ... Read more The post How To Embrace Nordic Chic With A Reed Diffuser? appeared first on Pairfum London ..read more

There is a discussion the perfumery world whether the term ‘oriental fragrance’ should be replaced. In this article we explore each side of this discussion and present the alternatives that are being debated and the merit of each. Origin of the Term ‘Oriental Fragrance’ in Perfumery The term “oriental fragrance” in perfumery dates back to ... Read more The post Should The Term ‘Oriental Fragrance’ Be Replaced? Alternatives? appeared first on Pairfum London ..read more