Generation Alpha is already making waves in the beauty industry, driven by their fascination with skincare and cosmetics. As the next cohort of consumers, this digital-first generation—born between 2010 and 2025—is influencing trends in the beauty industry and redefining consumer expectations that reflect their diverse cultural influences, heightened social and environmental awareness, and an innate ..read more

The beauty retail industry is embracing experiential retail, a strategy that transforms shopping into an immersive and interactive experience. Experiential retail goes beyond simply buying products—it’s about creating memorable moments through activities, curated spaces, or interactive elements that engage customers on a deeper emotional level. Beauty pop-ups and flagship stores have become destinations, offering gamified ..read more

While 2022 challenged consumers during the festive period with concerns and anxieties around increasing prices and global instabilities, festivities in 2023 saw improved confidence, translating to an uptick in spending among higher earners, and greater gift spending in higher-ticket categories like jewellery and watches. This isn’t to say that amid ongoing inflation, consumers weren’t still ..read more

Historically, the purpose of packaging has been quite simple: deliver the product safely, ensure it maintains product efficacy over time, and provide convenience. While relatively new, sustainability is today a given, an expectation, and a built-in attribute or component of nearly every package.  During the past 20 years, “disruptive” package innovation – that which wows ..read more

With Taylor Swift’s The Eras Tour coming to a close on December 8th, this is the perfect time to look back at the undeniable influence this world tour has had culturally and economically. Taylor Swift’s Eras Tour touched down in the UK in June 2024 for 17 sold out UK stadium shows, including an eight-night ..read more

Between a post-pandemic revival and big names in the music industry going on tour, such as Taylor Swift’s Eras Tour, Beyoncé’s Renaissance Tour, and Harry Styles’ Love On Tour, the live music and events industry has seen huge growth. Mintel’s data shows attendance for both concerts and festivals has been on the rise in 2024 ..read more

In 2021, there were 761 million adults aged 65 or above, a number projected to increase significantly by 2050, when one in six people globally will be 65 or older, according to the United Nations. As the Baby Boomer generation enters their retirement years, their focus on looking and feeling healthy is becoming increasingly evident ..read more

The outcome of the 2024 US Presidential election could have far-reaching implications for businesses across various sectors, and consumer packaged goods (CPG) brands are no exception. With changes in policy, economic priorities, and regulatory environments, CPG brands must navigate a shifting landscape that could impact everything from consumer spending patterns to supply chain stability. As ..read more

Although Generation Alpha are still young, now is the crucial moment for brands to start preparing for and engaging with this emerging cohort. Born between 2010 and 2025, Gen Alpha is set to redefine consumer culture and become a powerful force in the marketplace. By 2029, as they transition into adulthood and enter the workforce ..read more

The global sports nutrition industry has enjoyed brilliant success over the past decade.  But there are a number of hurdles that the industry needs to overcome in order to secure future and sustainable growth. The UK sports nutrition industry grew by almost 25% in 2023, however this rise was largely driven by inflationary price rises ..read more