TCG Summit 2024: Event wrap-up with keynote speaker Namrata Gotarne 
GfK Insights Blog | Market research and user experience research experts
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2d ago
The highlights and key takeaways from this year’s event.  March 2024: Industry leaders, expert speakers, and panelists from all corners of the Technical Consumer Goods market convened in Berlin to share their most important insights and predictions for 2024 at the 10th annual TCG Summit, the premier international think tank for the TCG retail industry, showcasing GfK’s worldwide expertise ..read more
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Innovating with intent: understanding what consumers want
GfK Insights Blog | Market research and user experience research experts
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1M ago
In 2019, Samsung released the Galaxy Fold – an innovative, foldable phone model that allowed one device to work as both a phone and a tablet. When fully extended, the screen was over 18cm long. The phone also featured some market-leading features, such as being able to transfer an app from phone mode to tablet mode seamlessly and run three different apps on the screen at once ..read more
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Stabilizing TCG offers a glimpse of hope for Q4 and beyond.
GfK Insights Blog | Market research and user experience research experts
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1M ago
A degree of stabilization, not normalization  ..read more
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The evolving direct-to-consumer (DTC) journey 2024
GfK Insights Blog | Market research and user experience research experts
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2M ago
Brands implementing a direct-to-consumer (DTC) strategy have significantly disrupted both the consumer packaged goods (CPG) and the consumer technology & durables (T&D) industries. Already, DTC sales account for around 1 in 7 e-commerce dollars globally and this is expected to grow rapidly. The benefits to manufacturers are clear and 2024 brings fresh opportunity for retailers too, as successful DTC brands surge out of ‘digital only’ and increasingly look for opportunities to expand their reach.   ..read more
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The secret to promotion performance uplift for brands
GfK Insights Blog | Market research and user experience research experts
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2M ago
Every year tech & durables manufacturers invest billions of dollars in trade spending – funding activities such as price promotions, in-store displays, merchandising support, and other incentives designed to encourage retailers and distributors to stock and promote the brand's products. However, this spend is not always leveraged to best effect. Rather than balancing spend across activities that increase promotion performance to drive sales volume and value and incremental profit, the focus is too often on merely defending market share through pricing ..read more
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Understanding Market Dynamics: Trends & Future Outlook 2024
GfK Insights Blog | Market research and user experience research experts
by Sarah Bartz
2M ago
Introduction ..read more
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How we code: Automated Software Testing to deliver leading products
GfK Insights Blog | Market research and user experience research experts
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2M ago
Software Test Engineering, also known as Software Testing, is a critical phase in the software development lifecycle. It is the process of evaluating and verifying that a software application or system functions correctly and meets the specified requirements. The primary goal of software testing is to identify defects, bugs, or issues in the software and ensure that it works as expected ..read more
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Women in Tech: How I Started My Career - with Grace Gückel, Senior Agile Coach
GfK Insights Blog | Market research and user experience research experts
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2M ago
Embarking on a career can be an overwhelming experience, whether you're a recent graduate, fresh out of school, or just completing an apprenticeship. The professional world often appears daunting, particularly for those contemplating a career in the tech industry, where imposter syndrome and uncertainty can creep in.   ..read more
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The EV industry is losing spark – here’s why
GfK Insights Blog | Market research and user experience research experts
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3M ago
Electric Vehicles (EVs) have seen supercharged momentum in the last few years, but as the economy ebbs and flows, consumers are growing increasingly conscious of where they spend money – and EVs are not at the top of the shopping list.  ..read more
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Demonstrating value to drive volume
GfK Insights Blog | Market research and user experience research experts
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4M ago
  The global economy’s rocky recovery continues as brands, retailers and consumers begin to look ahead to 2024. After a year when world economic growth stagnated, 2024 is predicted to continue this slow and steady upward trajectory. Inflation has cooled significantly after its recent peak in 2022 but remains far above the 2% central banks would like it to fall to. It is perhaps no surprise that market and consumer confidence is low. It is, however, not as low as it was during 2022, showing that it has stabilized after a prolonged period of descent. Consumer trends show that many people ..read more
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