What's a sweet tradition that never fades?  For many, it’s Halloween. Sure, it's fun to dress up, hang out with friends, get into some school antics, and throw epic parties. But let's "Creep It Real," Halloween is all about the candy! From sweet treats to savory bites and even a few boo-zy sips for the older crowd, there’s a lot on the menu for Gen Z this Halloween. Read on to discover the most coveted candies, hottest costumes, and favorite fast food fix as this generation gears up for a night to remember! The Survey Results Are In To get a clearer picture of what's driving these Hallo ..read more

Not only does it seem everyone is drinking sparkling water these days, but most share a strong opinion. Of those participating in drink after drink of sparkling water, we decided to ask the question: What brand is winning the sparkling water wars? And, why? Multiple factors go into what makes trending beverages — canned or bottled, single or bulk, flavored or not. 1,000 real shoppers answered definitive questions about their sparkling water preferences, and why they would be willing to switch brands. *All survey respondents were U.S. adults at least 18 years of age and smartphone owners. The ..read more

According to Statista, Back to School shopping generated 41.5 billion dollars in 2023 in the United States.   Retailer planograms and displays are strategized, drawn up, approved, and implemented months in advance of students going back to school. It’s important to track these trends that have lasting categorical impact. In Field Agent’s final installment of the Back to School blog series, we utilized Shelfgram’s AI technology to pull the top photos of BTS planograms and displays for 2024 ..read more

As the 2024-2025 school year approaches, parents are preparing their children — and their refrigerators — to have nutritious and enjoyable lunches. Field Agent surveyed 1,250 parents* to uncover their shopping intentions for packed versus school-bought lunches. This second blog in our Back to School series focuses on the key insights regarding the contents of those packed lunches and where parents plan to shop. *All survey respondents were U.S. adults at least 18 years of age and smartphone owners. The survey was executed through the Field Agent platform, May 14–24, 2024, with a ra ..read more

Field Agent, a leading retail data and technology solutions provider, is announcing a significant leadership transition. Co-founder and CEO Rick West is stepping down from his role as CEO and will continue serving as Chairman of the Board of Directors. Ty Kasperbauer, a seasoned technology company operator and executive, will assume the role of CEO. Rick West, who has been instrumental in Field Agent’s growth and innovation since its inception, will now focus on strategic guidance as Chairman of the Board.  Through a 40 year career as an executive and entrepreneur in the CPG and retail ..read more

Since 2010, Field Agent has been at the forefront of transforming retail through our innovative use of crowdsourcing technology. We've empowered brands with best-in-class audits, in-depth insights, compelling product reviews, and on-demand sales solutions.  Now, our data intelligence software has expanded exponentially with our crowd of two million real shoppers. Field Agent currently builds 10,000 jobs for clients each month, reviews over five million photos each year, and analyzes six million submitted answers. But, our vision extends beyond these offerings. We constantly ask ourselv ..read more

School’s out. For the students and parents, this time of year is focused on summertime activities and vacations. For the CPG brands and retailers, this is when the real testing begins: Have we calculated our Back to School strategies to hit our goals for the upcoming school year? Field Agent asked the true determinants of the CPG brand’s success — the parents* — about how they anticipate spending for the 2024-2025 school year. The Back to School data and insights explored below are based on 1,250 real shoppers responses on May 24, 2024. *All survey respondents were U.S. adults at least 1 ..read more

Dads revving up the lawnmower early on Saturday morning, lingering dinner parties on the back porch, conversations between neighbors about the flowerbeds — it’s the outdoor season. Retailers reset for the warm spring and summer months with updated displays in-store and new advertising online.  Partnering with Shelfgram, we found the most popular displays by category for lawn and garden. Let’s grow ..read more

“The customer is always right,” isn’t always true. It’s more like, “The customer is the one whose opinion matters.”  In today's market, it's more nuanced—the customer's perception is your reality. With competition at an all-time high, the key to differentiation lies not just in meeting, but exceeding customer expectations at every touchpoint.   We try to anticipate and improve customer satisfaction in a number of ways—and hope for a high Customer Satisfaction Score (CSAT). But, the stakes and competition are intensifying. Field Agent is here to tell you: The key to standing out ..read more

There’ve been enough upsets in this year’s March Madness season for any fan to start to lose faith, but hold on — we’ve got some shopper stats that you can count on.  March Madness provides a golden opportunity for Consumer Packaged Goods (CPG) brands to elevate their game in the retail arena.  In collaboration with Kantar, a global data, insights, and consulting powerhouse, we’re revealing consumer behaviors and spending patterns during March Madness 2024. The insights, distilled into two comprehensive reports focused on categorical and retailer insights, offer a roadmap for C ..read more