Earlier this year we joined forces with Schlesinger Group, combining our 30+ years of experience and technology-focused thinking with the broad platform of data collection and research services that Schlesinger Group has created over their 50-year history. Alongside our digital qualitative capabilities, you can now take advantage of Schlesinger Group’s international facility network, vast qualitative and quantitative panels, and data science capabilities. Not to mention our combined teams are some of the best and brightest in the industry, with a shared commitment to delivering excel ..read more

For the last six months, COVID-19 has shut down qual researchers’ ability to get out into people’s homes and capture a powerful, in-person ethnographic perspective on consumer behavior. But innovative insights seekers, brand strategists and product development teams are using smartphone ethnography to regain their ability to look into the worlds of their consumers and get the first-hand view of consumer reality they rely on to inspire innovation. Before COVID-19, our product insights teams would regularly go out into real people’s homes and just watch them use our development products in thei ..read more

We live in a world that can often feel so binary. More and more it feels like we must choose side A or side B. And while that might sometimes be true, there are also times we forget there’s a third option. In my daily interactions with clients, I often see the same situation unfold in research: it’s either a 3-day qualitative bulletin board or a 12-month panel with thousands of participants that’s priced slightly less than a 2-bedroom apartment in San Francisco. I have a secret to share: there’s a third option. They’re called Lean Communities, because they’re typically a little smaller and nim ..read more

Over the past several months, we’ve been working hard to expand your ability to conduct qualitative research online. Here’s a quick rundown of some of the latest enhancements to QualBoard and particularly the Video Chat event type.  When you combine Video Chats with Group Discussions, Diaries or Quick Polls, you can seamlessly blend both asynchronous and real-time research approaches within a single project and platform. Tech Checks  Video Chat tech checks ensure that participants webcam and video work before the live session, minimizing the risk of technical difficulties and allowi ..read more

We are excited to introduce you to our new online usability research capabilities, which allow you to address more research objectives with digital, real-time insights. QualMeeting Remote Usability, powered by IVP Research Labs, is an online solution that allows you to conduct one-on-one usability interviews remotely from the comfort of your home or office. With 20|20’s QualMeeting Remote Usability solution, you have guaranteed flexibility in your research design and access to an expert IVP technician to assist you in unlocking the untapped potential of remote usability studies. Enjoy face-to ..read more

In these challenging times, we are all still working to find our new normal. And in order to keep insights on track, for many of our clients this means finding ways to conduct their research online. To keep pace with this need for more flexible and efficient research, our talented product development team has continued to improve and add features to our QualBoard platform. Here’s a rundown of some of the latest updates: Card-Sort Question Type With this all new question type, your respondents can drag and drop statements into customized categories. Card sort joins multiple choice, multiple ans ..read more

Online and mobile qualitative research allow us to gain the rich, deep insights we expect from traditional qualitative, with some added benefits – including the ability to keep your research moving forward during these challenging times. If you are new to digital, or interested in learning the latest methods, we have put together a guide to help you as you consider the approaches available and how to best align them with your objectives. Have a question about one of our digital qualitative approaches? Just have some things you want to walk through? We are here to help. The post ..read more

At 20|20, we are proud of the culture of innovation that we’ve built. Across our entire organization, we are always looking for new ways to advance our processes and technology. Our digital platforms are consistently leading the industry with new and innovative features. Our teams are constantly bringing up new ideas, both large and small, and we are always experimenting with creative new ways to help our clients deliver incredible consumer insights. It’s this embedded culture of innovation that has yet again landed us, as part of the Schlesinger Group family of companies, GRIT Most Innovative ..read more

Every day we see another article noting the massive amount of behavioral change happening because of COVID-19. And virtually every article ends by wondering which of these behavioral changes will be permanent, and which will fade when the Coronavirus threat finally abates. To us, it’s another example of quantitative data (in this case mass behavioral data tracking from things like people’s smartphones, web searches, and geolocation information) doing a great job of telling us “what” consumers are doing but unable to tell us the “why.” And it’s the “why” that helps us understand which behavior ..read more

20|20 Markets are Now Open for In-Person Research We are excited to announce that our focus group facilities in Charlotte, Miami, and Nashville are once again open for business. Our team is here to consult on feasibility and approach on a project-by-project basis to ensure safe and effective study outcomes. For the safety of our clients, our respondents, and our staff, we are also taking a number of precautions to deliver responsible in-person research, as well as offering risk free planning to give you flexibility if your needs change. Access a Broader Facility Network With 20|20 now part o ..read more