In this post, I want to highlight one way that ChatGPT can help you be more efficient. In this example, I have taken a Focus Group Transcript from a published study and used ChatGPT to help speed up my analysis ..read more

Meme’s are a powerful medium of communication, the pass from person to person because they catch the attention, are memorable, and are easy to share. In this post Ray Poynter shows how to use them to help communicate the story in the data ..read more

NewMR has recently conducted its third wave of a study on the State of Insights, focusing on Optimism/Pessimism, the main Positives and Negatives. Here is a summary of the finding and a link to the full report ..read more

The third wave of the NewMR study looking at the state of insights has just closed its data collection and we have the views of 330 insight and research professionals from around the world. A few days ago, I shared a word cloud based on one part of the data. As the next step in looking at the data, I used ResearchWiseAI to produce an automated summary. This was achieved by loading a raw export of the 330 responses into the platform and I asked the following question “What is the state of optimism/pessimism in the research and insights world? What are the main things that researchers are positi ..read more

In this post Ray Poynter shows how a a document can be uploaded to ChatGPT to create a Q&A tool to interrogate the document ..read more

The third wave of the NewMR study looking at the state of insights has just closed its data collection and we have the view of 330 insight and research professionals from around the world. In this post I used World Cloud Plus to have a first look at the responses ..read more

At your company, how much effort does it take to collect consumer intelligence before you can finally get to new product development? If this is an arduous process, you should think about the latest tools that could take a lot of the inefficiency (and stress) away. In this case study we’ll show how AI moderation can pave the way for concept development and jump-start the innovation process ..read more

2024 will be an exciting ride for the world of insights and research. But before I jump into what I think will happen, let’s address the caveats. Pandemics, wars, economic crashes, political instability, and climate catastrophes could all derail the probable world. In this post, I set out my predictions for 2024 and my prescriptions for some good actions to take, assuming that no black swan events happen ..read more

NewMR produced the second wave of its study of optimism and pessimism in the insight and research ecosystem. Here are the top findings and a link to the full report ..read more

Yesterday, I shared a word cloud showing a summary of the main things that were worrying research and insight professionals. To balance the picture, this post looks at what researchers and insight professionals see as the positives, answering the question, “What are the most positive things about the insights and research world in 2023 ..read more