If you are a content creator on YouTube, understanding how the YouTube algorithm works is something you likely have spent countless hours trying to figure out. And if you feel like you still haven’t got it figured out, know that you aren’t alone. No one really understands the YouTube algorithm in its entirely—not even YouTube itself. But, that being said, there are some key things that you should know about how the YouTube algorithm works in 2024 so you can reach a greater audience on the platform. First, let’s look back at how the YouTube algorithm has evolved over the years, and then we’ll e ..read more

For retail brands, posting on social media once a week is not enough. In fact, that’s such a ridiculous idea that you probably laughed a little to yourself when I suggested it. Or you may have cried a little, too, because it’s true! Retail brands have to be active in publishing regularly at a far higher rate than other industries. And it’s not enough to just spam edited product images, is it? Audiences want to be educated and entertained, which means we have to create a lot of engaging content. How do we keep feeding the beast of social media, while at the same time maintaining high levels of ..read more

Managing social media for different clients is a huge challenge. Each client has different needs and deadlines, making social media management for agencies difficult in keep everything organized and on track. On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. Staying efficient is a constant battle. So is providing value, which can be overwhelming. What are forward-thinking agencies doing to save time and increase efficiency? How are t ..read more

Now, AI is sweeping the world, interjecting generative questions and large language doubts into the future of our businesses and marketing agencies. There’s no doubt. There’s opportunity. AI will contribute 15.7 trillion to the global economy by 2030. Yet at the same time, nearly 82 percent of digital marketers think content writers’ jobs are at risk because of AI. How should we use AI? How should we talk about it with clients? How different will our agencies look in the years to come? That’s exactly what Christopher Carr is going to talk to us about in this episode of Social Pulse Podcast, ho ..read more

Facebook Stories are images or videos that disappear after just 24 hours, a feature that first graced the Facebook platform back in March 2017. But until recently, managing stories across different platforms like Instagram and Facebook has been incredibly tedious and time consuming—doubling the workload instead of doubling the impact. However this has all changed, as Meta just introduced a Facebook Stories API, allowing developers, creators, and brands to create and publish their Stories from desktop or web-based applications directly to publicly available Facebook Pages. This innovation means ..read more

The influencer marketing has grown into a 21 billion dollar industry, which likely isn’t a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers. That’s a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a formal influencer or ambassador community is a lot of work and can be extremely challenging to those new to the practice.  Where do we start? What are some potholes to avoid? That’s what Jeremy Linaburg is here to help us with in the first episode of Social Pulse Podcast: Retail ..read more

Just because your Instagram channel is getting engagement doesn’t mean it’s driving business results. For that, you need more advanced strategies and tools because Instagram, by its very nature, doesn’t make that easy. What are those strategies and tools? How do we need to reframe how we’re approaching Instagram? That’s exactly what Jeff Dwoskin is going to talk to us about in this episode of The MarTech show, hosted by Agorapulse’s head of Strategic Partnerships, Mike Allton. You can listen to the whole podcast below or read on for the transcript. Mike: Believe it or not, Jeff was a sta ..read more

When was the last time you took a vacation? If you’re trying to recall what year that was, that’s a problem. Too many agency owners today are so embroiled in the day-to-day operations of their business that they can’t take time off, can’t focus on providing the necessary direction for the business, and aren’t even paying themselves what they deserve. How do we make changes to ourselves and to our agencies to solve this?  That’s exactly what Karl Sakas is going to talk to us about in the latest episode of Social Pulse Podcast: Agency Edition, hosted by head of Strategic Partnerships at Ago ..read more

Social media content creation can easily take over your daily or weekly schedule. After all, a typical workflow has a long list of steps, from writing captions and designing creatives to curating content and researching hashtags. So, how can you create more efficiently, especially when you post across several channels or manage multiple brands? AI tools can only get you so far. You need tried-and-true content creation shortcuts that enhance your workflow. In this article, we’ll cover 16 ways to speed up content creation for social media. Using these methods, you can set up a process that saves ..read more

March 2024 brought fresh insights into how, when, and what to post across various platforms to maximize your social media presence. Whether you’re crafting the next viral post or just trying to connect a bit more with your audience, we’ve got some data on social trends to keep you current. We took a look into the posts published via Agorapulse in March 2024, and analyzed engagement metrics, posting frequencies, and other key metrics across the major social media platforms. By comparing this fresh data with historical trends, we aimed to pinpoint any shifts that could spell out new opportunitie ..read more