The Fitness World of Gen X
Murphy Research - Market Research Blog
by Sarah Marion
1M ago
Chuck Murphy and Sarah Marion take a deep dive into the fitness habits, struggles, and differences of Gen X. They discuss what they are into, trends they are seeing, and how best to serve them moving forward. Source ..read more
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The Future of Qualitative Research
Murphy Research - Market Research Blog
by Maggie Bright
2M ago
Chuck Murphy and Maggie Bright discuss the shift towards digital mediums in qualitative research, with a resurgence of in-person requests and projects. Source ..read more
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The Impact of COVID-19 on the Qualitative Landscape
Murphy Research - Market Research Blog
by Stephanie Friedman
3M ago
For many, March 11, 2020, signifies the day the US closed down for COVID-19. Where was I on March 11, 2020? At a focus group facility somewhere in the US, with probably more clients than the backroom was designed to fit. The next day, as I traveled back to LA through the eerily empty airport it never occurred to me that this might be the last focus group I would attend for a very long time. Source ..read more
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Category Clarity: Why it Matters for Your Brand
Murphy Research - Market Research Blog
by Maggie Bright
3M ago
Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business. Source ..read more
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Market Segmentation and How To Use Them
Murphy Research - Market Research Blog
by Maggie Bright
3M ago
Maggie and Chuck talk about the very nuanced approach to segmentation. How to choose the right size and fit it properly with the project and client you are working with. Source ..read more
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Post-Pandemic Fitness Experimentation
Murphy Research - Market Research Blog
by Sarah Marion
3M ago
This past third quarter marks the most normal consumers have felt since pre-pandemic regarding work, social life, eating, and exercising. But what’s normal now is not the same as 2019. Many, if not most, Americans experienced major life changes over the past 2 ½ years. They can’t just slip right back into the fitness routines of the past. Accordingly, fitness engagement has fluctuated dramatically… Source ..read more
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Online Fitness and the Return to the Gym
Murphy Research - Market Research Blog
by Sarah Marion
3M ago
When we conducted our first annual Online Fitness Deep Dive study in 2020, news headlines were declaring that Peloton had killed the gym. We’re now on our third wave of the online fitness tracker, and the headlines have completely reversed themselves. What a difference two years makes! What is the truth? We know from ongoing research and interviews with exercisers that online fitness apps… Source ..read more
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Inflation and Fitness Spending
Murphy Research - Market Research Blog
by Maggie Bright
3M ago
After wrapping up our Q3 data from our health and fitness tracker we discuss how we’re seeing inflation impact spending and whether or not our health and fitness is becoming more or less important. Source ..read more
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Research Career Advice with Olga Sajkowski
Murphy Research - Market Research Blog
by Maggie Bright
3M ago
In this episode we talk to Olga Sajkowski, who is part of Research & Insights / Global Esports at Riot Games. We learn about her career path from vendor side to client side, and the pros and cons that come with both. Source ..read more
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The Art of Public Speaking
Murphy Research - Market Research Blog
by Maggie Bright
3M ago
In this episode we discuss the fears and thrills around public speaking. How to overcome stage fright, tips for a successful presentation, and why if you want to advance in your career, getting a grasp on public speaking is good for you! Source ..read more
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