New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a leader in innovative consumer insights, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and Augmented Sampling. These advanced solutions utilize artificial intelligence to improve data quality, streamline research processes, and uncover deeper insights across global markets. “At Touchstone, we’re […] The post Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling appeared first on Touchstone Resear ..read more

Running a focus group is like hosting a dinner party—you want engaging conversation, a variety of perspectives, and no one hogging the mashed potatoes. But just like any gathering, sometimes guests (or participants) don’t always behave as expected. At Touchstone Research, our team of experienced moderators is adept at handling these types of situations and […] The post Taming Tough Focus Group Participants: A Moderator’s Survival Guide appeared first on Touchstone Research ..read more

A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), we know that brands need ongoing, flexible research but may not always have a fully mapped-out plan for the year. That’s why we created the Insight Advantage Program—an annual research service program designed to provide cost-effective, on-demand research with […] The post The Insight Advantage Program: Ongoing, On-Demand Research for Agile Brands appeared first on Touchstone Research ..read more

Secure Content Testing (SCT) is essential for protecting unreleased movies, TV shows, and digital media from leaks and piracy. As digital content consumption rises, so do the risks of unauthorized distribution. In 2022 alone, piracy websites saw a staggering 215 billion visits—an 18% increase from the previous year【Statista, 2023】. Unauthorized leaks can jeopardize box office […] The post 5 Reasons Why Secure Content Testing Is a Must for Media and Entertainment Companies appeared first on Touchstone Research ..read more

Dial testing is a powerful research tool that helps studios, networks, and streaming platforms optimize TV shows and movies by capturing real-time audience feedback. With more choices, shorter attention spans, and higher viewer expectations, content creators need data-driven insights to ensure their projects resonate. But how can they measure exactly which moments engage audiences and […] The post How Dial Testing Enhances TV Shows and Movies with Real-Time Audience Feedback appeared first on Touchstone Research ..read more

Summary: Choosing the Right Market Research Approach Market research plays a crucial role in shaping business strategies, but not all research approaches fit every organization’s needs. Some businesses benefit from full-service market research, where an agency manages everything from study design to analysis, while others prefer flexible-service market research, selecting only the services they need. […] The post Full-Service vs. Flexible Market Research: Which Approach is Right for Your Business? appeared first on Touchstone Research ..read more

In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to iterate efficiently while keeping up with evolving user experience (UX) needs. At Touchstone Research, we specialize in online rolling research […] The post Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs appeared first on Touchstone Research ..read more

Let’s face it – researching with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights from […] The post How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion] appeared first on Touchstone Research ..read more

IntroductionIn today’s fast-paced media landscape, understanding your audience’s real-time reactions is more critical than ever. Dial testing empowers creators and brands to refine content based on genuine, unfiltered feedback, helping them stay ahead in a highly competitive market. By leveraging real-time audience feedback, you can ensure your content resonates with viewers from the very first […] The post Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights appeared first on Touchstone Research ..read more

New Haven, CT — 01/27/2025 — Touchstone Research, a leader in innovative market research solutions, is excited to announce the launch of Dial Tester, a groundbreaking content testing tool that provides real-time audience feedback. Designed to deliver moment-by-moment insights, Dial Tester enables marketers, media producers, and researchers to optimize their content for maximum audience engagement […] The post Touchstone Research Launches Dial Tester for Real-Time Audience Feedback and Content Optimization appeared first on Touchstone Research ..read more