Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence
Touchstone Research
by Touchstone Research
6M ago
FOR IMMEDIATE RELEASE Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence In a groundbreaking study conducted in May 2023, Touchstone Research explores the awareness, usage, and societal implications of Generative Artificial Intelligence (Gen AI) among Gen Z students. NEW HAVEN, Conn., September 6, 2023 Pioneering market research and consumer insights firm, Touchstone Research, has... The post Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence appeared firs ..read more
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Generative AI Through The Eyes of Gen Z [Infographic]
Touchstone Research
by Touchstone Research
6M ago
Seemingly out of nowhere, Generative AI exploded onto the scene at the end of 2022 and has been a fixture in the news ever since.  It has been heralded as the most important technological advancement since the birth of the internet by some, and the harbinger of the end of humanity as we know it by others. Time will tell... The post Generative AI Through The Eyes of Gen Z [Infographic] appeared first on Touchstone Research ..read more
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Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research
Touchstone Research
by Travis Santa
7M ago
  Whether parents want to admit it or not, kids have an influence over what is purchased in the household.  From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior.   As a result, kids play a pivotal role in the consumer marketplace, which also makes them an... The post Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research appeared first on Touchstone Research ..read more
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Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research
Touchstone Research
by Touchstone Research
8M ago
As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The pool of VR headset owners... The post Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research appeared first on Touchstone Research ..read more
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Touchstone Research Promotes Sara Sidlowski to Senior Project Director
Touchstone Research
by Touchstone Research
8M ago
Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and... The post Touchstone Research Promotes Sara Sidlowski to Senior Project Director appeared first on Touchstone Research ..read more
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Touchstone Research Promotes Jillian Brangi to Senior Project Director
Touchstone Research
by Touchstone Research
9M ago
Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes to achieve the highest data... The post Touchstone Research Promotes Jillian Brangi to Senior Project Director appeared first on Touchstone Research ..read more
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Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research
Touchstone Research
by Touchstone Research
10M ago
Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering... The post Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research appeared first on Touchstone Research ..read more
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Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids
Touchstone Research
by Touchstone Research
11M ago
Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting, however, but with a little... The post Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids appeared first on Touchstone Research ..read more
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Touchstone Research Promotes Alexis Warnick to Senior Project Director
Touchstone Research
by Touchstone Research
1y ago
Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts. She will help the firm’s... The post Touchstone Research Promotes Alexis Warnick to Senior Project Director appeared first on Touchstone Research ..read more
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Data Supported Ways to Make Market Research Surveys More Inclusive for Participants
Touchstone Research
by Touchstone Research
1y ago
  Key Insight:  There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make our survey experience, and our... The post Data Supported Ways to Make Market Research Surveys More Inclusive for Participants appeared first on Touchstone Research ..read more
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