Pay-per-click (PPC) advertising is a smart marketing method to use. It has an average return on investment (ROI) of $2 for every dollar spent. But you can improve that impressive return by implementing a handful of strategies that will push your PPC campaign over the top. In this article, we will take a closer look at five of the most amazing PPC strategies you can put into play immediately to increase your results. Include Multiple Platforms in Your Campaign Most businesses focus their PPC campaigns on Google Ads. However, you can reach your target market through social media networks – highl ..read more

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E-commerce has been growing at an exponential rate in recent years. As per an IMARC Group report, it’s been found that the global e-commerce market is currently worth over $16 trillion. It’s also been stated that, with time, this market will only grow bigger. Research and Markets reports that in the next five years, the global e-commerce market will reach a value of $70.9 trillion. Such growth is great for global economies, but for those in the e-commerce business, it’s also worrisome. That’s because, with the growth of this industry, the competition will also get bigger.  With the increa ..read more

The rise of influencer marketing can be attributed to several factors such as the increasing popularity of social media platforms, the growing reliance on user-generated content for brands, and the importance of peer recommendations in consumer purchasing decisions.  User generated content is also essential for marketing as it allows companies to showcase real-life examples of their products or services being used and enjoyed by actual customers.  This type of content is more authentic and credible than traditional advertising, making it more effective at building trust and credibili ..read more

Heading into 2023, there’s a lot of uncertainty looming in regards to the economic situation. Are we heading into a recession? If the answer is in the affirmative, should companies look to reduce their ad spend?  One thing is certain, paid advertising is not performing as well as they used to. For the same marketing budget, companies are facing a diminishing return on investment (ROI). If you’re looking for profitability, simply focusing on paid advertising is not going to cut it.  This article is written to give tips on how to get ahead in 2023 through marketing. It specifically fo ..read more

Consumers demand robust experience and high-quality products and services in today’s highly competitive retail marketplace. In order to meet today’s consumer demands, businesses must offer them helpful information to assist them in meeting and surpassing the expectations of their consumers. Consumer insights are of great value for businesses in defining their ..read more

Digital marketing is no longer optional. For your brand to grow and drive sales, you must promote it online. Many people interpret online marketing as having a website. But this is not the case. The aspect involves different elements and strategies. Like in the physical market, you need to pull an audience and convert them into customers. The same happens in the virtual space. You need to drive traffic and gain conversions via search engines. You must rank well on the search engines organically.  One of the strategies you can use to achieve this goal is Pay-Per-Click (PPC) advertising. Bu ..read more

Most people want to be more creative but don’t know how. They mistakenly believe that creativity is a gift possessed by only a lucky few. But the truth is that everyone has the potential for creativity, which can be learned. To tap into your creative power, you need to overcome some common bad habits holding you back. 1. Think differently about creativity In a rapidly changing and highly competitive marketplace, businesses must find ways to stand out. One way to do this is by thinking differently about creativity – and using it as a key part of your brand-building strategy. There are many bene ..read more

Video forms of ads have changed the digital marketing world for good! How much money are you looking to put into video advertisements this year? Nearly three-quarters of marketers boosted their digital video ad spending from 2019 to 2020, according to data from PubMatic’s Global Digital Ad Trends study. Brands used to promote themselves primarily via broadcast and cable television commercials. However, that’s changed quite a bit. Companies are not just spending more on video ads but also using more innovative promoting techniques. Traditional TV advertisements can’t compete with the data colle ..read more

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