Testing Out the New Google AI Search Feature – My Thoughts
The Authentic Storytelling Project
by Christoph Trappe
1d ago
AI certainly has had an impact on my life as a content strategist and creator – from brainstorming to analyzing source content, there are many positive applications. AI is even available right inside WordPress to step up your blogging. But what about Google AI search? How will that impact things? Now that I’ve run across the new Google search functionality, let’s have a look. What is Google AI Search? A while back, when Perplexity AI was launched, some people said it would replace Google search for them. I saw the potential. Perplexity AI is an AI assistant that cites its sources. So, for exam ..read more
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Improve your marketing: Questions to ask subject matter experts
The Authentic Storytelling Project
by Christoph Trappe
2d ago
Interviewing subject matter experts (SMEs) is a key way to create business marketing content that provides true value. By asking thoughtful questions, you gain insider perspectives and details you simply can’t get elsewhere. But what makes effective questions to ask subject matter experts? And what are examples of good questions for different types of SMEs? This guide covers why SMEs matter, how to ask good questions, and sample questions tailored to specific experts at a company. The power of using SMEs in marketing content What makes good questions to ask? The Power of Connecting with SMEs ..read more
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Why Custom Domain Names with Email Are Critical for Business
The Authentic Storytelling Project
by Christoph Trappe
3d ago
John Weiler, author of “Instant Credibility Online,” said that using professional email addresses is a must for any business today to build credibility. Rather than relying on basic personal accounts like Yahoo or Gmail, setting up a custom domain gives your communications much more credibility and visibility. This aligns with my experiences – especially on inbound pitches from random Gmails or Yahoo accounts. The credibility is just not there. Sometimes, it’s a custom domain name, but the website is non-existent! It is not a much better scenario. When I see an email message in my inbox from ..read more
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Balancing Business Goals and Subscriber Respect: An Ethical Email Marketing Discussion
The Authentic Storytelling Project
by Christoph Trappe
4d ago
Can crafting caring email narratives increase your conversions while respecting subscriber privacy? Ethical email marketing strategy builds loyalty by valuing people while still driving profits. I’m delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter, on episode 653 of “The Business Storytelling Show.” Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust. We will discuss: What originally attracted you to specialize in ethical email marketing? What is ethical email marketing? What are some eth ..read more
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What makes good storytelling? 7 Lessons from the Experts
The Authentic Storytelling Project
by Christoph Trappe
5d ago
Storytelling is critical for businesses, marketers, and anyone looking to connect with an audience and compel them to take action. But what actually makes for an effective story? As the host of “The Business Storytelling Show” podcast, I’ve had the privilege of speaking with many top experts in the field and related areas to uncover their insights on this topic. In this article, I’ll synthesize some of the advice to reveal the key ingredients of good storytelling based on science and real-world experience. Crafting a strategic narrative Details matter The importance of clarity Using emotions ..read more
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Where to host podcast for free?
The Authentic Storytelling Project
by Christoph Trappe
1w ago
Your new podcast is moving forward. You got the mic, some guests lined up, and are ready to go. After buying equipment and signing up for great recording software, you wonder: Where to host podcast for free? Let me tell you – also for free! For years, I’ve published my podcast – “The Business Storytelling Show” – on Spotify for Podcasters, previously called Anchor. It gets the job done, is easy to use, and allows me to publish video versions of my podcast to Spotify. Despite the name, it publishes your podcast to all podcast networks that you set up – including Apple, Amazon Music, YouTube Mus ..read more
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What is project management and why is it important in content strategy
The Authentic Storytelling Project
by Christoph Trappe
1w ago
When content is rudderless, it won’t be as successful as it can be. So let’s find how what good project management is and how you can use it to drive even more results with your content strategy. Gray MacKenzie, co-founder of ZenPilot, joins me on Episode 652 of “The Business Storytelling Show” to discuss: What is project management? Why it’s so important How to make it part of the process and succeed. Using AI tools for project management And more… Want to become a certified project manager? Start here! The post What is project management and why is it important in content strategy appeare ..read more
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Why a Good Corporate AI Policy is Necessary
The Authentic Storytelling Project
by Christoph Trappe
1w ago
In the early days of social media, some companies rushed to create social media policies without understanding the platforms or how people used them. These policies often included vague restrictions like “don’t do this or that” without specifying what “this or that” actually meant. By the time the policy was released, whatever social media behaviors they were trying to restrict were already outdated. The same risk exists today as companies scramble to create AI policies. If done poorly, these policies won’t actually guide employee behavior and could quickly become irrelevant as AI capabilities ..read more
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AI policy template
The Authentic Storytelling Project
by Christoph Trappe
1w ago
Here’s an AI policy template that you may use, and that is based on the best practices mentioned in this article. AI Policy Template Purpose This policy establishes guidelines and procedures for the ethical, safe, and effective use of artificial intelligence (AI) technologies within [Company Name]. It aims to support innovation through AI while managing risks. Scope This policy covers all AI systems, tools, applications, models, and datasets created or used by [Company Name] employees. It applies to AI used for internal and external purposes across business units. Key Principles AI use at [Com ..read more
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Can AI edit videos?
The Authentic Storytelling Project
by Christoph Trappe
1w ago
Certainly, artificial intelligence has already revolutionized content strategy, how people search online, and how marketing teams do what they do as a whole. But what about when it comes to AI video editing? Is that a thing? Can AI edit videos? The answer depends on what kind of AI video editing you need, what your goals are with the video, and how advanced the AI video tools are for your specific use case. Based on that, let’s take a look at some options: Editing video dialogue Creating a video from clips Editing videos as a whole AI tools that create videos from a description Creation of AI ..read more
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