Beyond ‘Hey Guys’: Podcast Introduction Examples to Start Episodes Better
The Authentic Storytelling Project
by Christoph Trappe
8h ago
Make a memorable first impression with the right intro. Learn from podcasters and get inspired with different podcast introduction examples. The post Beyond ‘Hey Guys’: Podcast Introduction Examples to Start Episodes Better appeared first on Christoph’s Content Corner ..read more
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How much does live streaming cost?
The Authentic Storytelling Project
by Christoph Trappe
17h ago
Discover the true cost of live streaming. Find out how you can stream for free on TikTok, LinkedIn, YouTube, and Instagram. The post How much does live streaming cost? appeared first on Christoph’s Content Corner ..read more
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What Makes a Good Online Community: Building Connections in the Digital Age
The Authentic Storytelling Project
by Christoph Trappe
2d ago
I’ve been part of some good online communities and some that are truly, honestly, just a waste of time. Sometimes it’s about size. The larger an online community gets, perhaps the more likely people post things that don’t add value. But past negative experiences aside, creating an online community can drive real brand results when done correctly! And some brand communities – like the Marketing AI Institute’s Slack Channel – have really helped me grow professionally. What makes a good online community might be personal, but certain aspects probably apply across the board. And launching one isn ..read more
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How to create a LinkedIn background image
The Authentic Storytelling Project
by Christoph Trappe
3d ago
The top image on your Linkedin profile is what we are talking about here. I would call them a LinkedIn banner, but officially they are called LinkedIn background images. Oh well, I’m not in charge of naming conventions around here but I can talk about how to create a LinkedIn background image that makes sense for your profile. As an example, here’s my LinkedIn background image: What is a good LinkedIn background? A good LinkedIn background image helps you set yourself apart, tell your story, and connect with people who are checking you out—maybe for that next job or to hire you for a project ..read more
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What is transcript-based video editing?
The Authentic Storytelling Project
by Christoph Trappe
5d ago
Back in the day, editing dialogue in video involved watching the video and then editing the frames. A video editor was a video editor. Today, with the help of AI, which, yes, can edit video, transcript-based video editing is a thing. Here are two common places where you can use it in your content creation. Editing of video podcast episodes I stream and record my podcast episodes with Restream. From there, you can easily export the episode in Descript, a transcript-based video editor. Once the file has been moved over, you can edit the video by editing the transcript. Easy breezy, and for the ..read more
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When someone is committed to misunderstanding you
The Authentic Storytelling Project
by Christoph Trappe
1w ago
Ugh. That’s not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress? Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of “The Business Storytelling Show” to discuss just that topic. Join us. The post When someone is committed to misunderstanding you appeared first on Christoph’s Content Corner ..read more
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Wired or wireless mouse: Which one is better?
The Authentic Storytelling Project
by Christoph Trappe
1w ago
Back in the days – I’m not going to call them the good old days – wired or wireless mouse wasn’t even an option. Everything was stuck together with cables. And to an extent, it still is today, but when it comes to the mouse for your workstation, it is worth considering whether to use a wired/corded one or a Bluetooth/wireless one. And I have used both. In fact, I’ve had success with both. But for me, there is a clear winner at the current time. So let’s dive into that topic. Is wireless mouse better than wired? There are basically two kinds of wireless computer mice to choose from. One is conn ..read more
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How to build a community around your business
The Authentic Storytelling Project
by Christoph Trappe
1w ago
I first met Stacey Lauren when she invited me into her community. “Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?” Sure thing. Building a business community … some call it community-led growth. Others have called community building the last great marketing strategy. So it’s worth considering how to build a community around your business? Stacey joins me on Episode 674 of “The Business Storytelling Show” to discuss just that. We dive (not delve , since AI didn’t write this) into the topic, including: What’s a business community anyway? How is it different ..read more
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Why Content Creation Matters: Building Authority and Driving Business Results
The Authentic Storytelling Project
by Christoph Trappe
1w ago
“Do we really need to create content?” The question echoes through boardrooms and marketing departments across industries. With the constant pressure to produce blogs, videos, podcasts, and social media posts, it’s easy to wonder if it’s all worth the effort. But there’s an answer to why content creation matters. Let’s dive in. Jeff Bullas, a renowned digital marketing expert, once faced this very dilemma. In 2008, unemployed and seeking a new direction, he stumbled upon the concept of inbound marketing. “I was reading David Meerman Scott’s book, The New Rules of Marketing and PR,” Jeff recall ..read more
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My verdict: Best Bluetooth speakers for the office
The Authentic Storytelling Project
by Christoph Trappe
1w ago
Call me high-maintenance, but I prefer to listen to others in remote meetings or my guests on my podcast livestreams through high-quality Bluetooth speakers. Of course, what are the best Bluetooth speakers for the office can depend on preference. And after all, some people prefer headphones or AirPod Pros. After testing several, I’ve come to the conclusion that the best Bluetooth speakers for the office are for me. I’ll share other options with you, but here’s my winner: a soundbar. The one I currently use specifically is the Bestisan Soundbar, 100 Watt. Where to put speakers on desk? I put t ..read more
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