Vertical video is available on more and more platforms, and even when a platform isn’t an official vertical-video platform – like Instagram or TikTok are – a vertical video still can work. But how do you record a vertical video on a Mac? (The exact same tips even work on PCs.) I discuss that in this article, including: What is vertical video? Why vertical video is a thing Is video that is vertical better? How to create video that is vertical? What is vertical video? Video that is vertical shows in a higher, not wider, dimension – like horizontal video. Here’s an example: The horizontal vide ..read more

I remember the good ole days when we had time to think about content, write it, let it sit and then at some point get it approved and publish it. Those days are long gone and many now expect content to appear out of thin air, get distributed and drive results. (Okay, I’m being dramatic here, but you get the point.) But because of that “rush” as content marketers, we’re always looking for ways to create high-quality content more efficiently. Whether it’s blog posts, social media updates, or , having a streamlined content workflow can help us stay on top of our game and deliver value to our audi ..read more

The writer-editor relationship can make or break the content production process. For those of us that actually have editors that is. And while some create and publish content without editors, having somebody who reviews, edits and makes suggestions can really set up content to perform. But, those editors have to be good a several things, something I discussed with Patricia Chui on episode 660 of “The Business Storytelling Show.” Editors do a lot more than fix typos Some people think editors just correct grammar and spelling mistakes. But a good editor does much more. Patricia says editors are ..read more

I’ve been in plenty of situations where people argue for content changes based on their personal preferences, and that’s where a style guide comes in for brands. They take out the personal preference arguments and let teams focus on the collaborative discussions that can actually move content performance forward. Read next: Content consistency and brand voice matter. All the different content types – blog posts, emails, etc. – should align with your brand’s voice and style. This is where a style guide comes in – it’s a crucial tool for ensuring consistency and clarity in your marketing content ..read more

The definition of communication is evolving in business. So, let’s find out what that means to you! David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. The future of business communication looks different from the past. A complete paradigm shift is upon us in the way we approach this most essential building block of business. Join us on episode 661 of “The Business Storytelling Show” to hear our 24-minute discussion about the topic. Some of the questions we’ll discuss inclu ..read more

Certainly, the answer to what everyday things bring professional happiness depends on each person and their interests, responsibilities and values. For me, these five things bring me professional happiness – in alphabetical order. Balance In content, it can be easy enough to go, go, go and I like that too, but there has to be balance. Know what can fit into a day and should fit into a day and what cannot.  Collaboration Good content happens when teams collaborate, get creative and produce stuff that stands out. Good collaboration definitely is in my Top 5 everyday things to be happy. Rea ..read more

As companies and creators consider launching or evolving their podcast, they wonder: Do podcasts have video? If nothing else, it’s something worth considering, but it’s also a topic hotly debated. As someone who has been podcasting for years, I’ve seen the landscape change dramatically. From the early days of audio-only recordings to the current trend of incorporating video, it’s clear that the medium is undergoing a significant transformation. Traditionally, podcasts have been an audio-only affair. The format was straightforward: one or more people would gather in a studio or online, record t ..read more

Do smart TVs have YouTube? Which YouTube? There are now several versions of YouTube that each have their own apps: YouTube TV, which is traditional TV channels streamed and recorded. The original YouTube where you can watch creator and brand videos and  “The Business Storytelling Show.” Regardless, with the wide variety of smart TVs out there and the exploding streaming services landscape, it’s important to buy a smart TV that allows you to watch what you want to watch. In general, most smart TVs now have App Stores – just like the iPhone – so YouTube and YouTube TV all should be in the ..read more

Do writers still need editors in the age of AI? What’s their role, and how is it evolving? I can’t wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of “The Business Storytelling Show.” Join us. Watch the LinkedIn Live here. My favorite AI editor: The post (Podcast) What is the role of an editor? appeared first on Christoph’s Content Corner ..read more

YouTube quickly let me know that my YouTube video of the construction of my new home was now partially blocked. But what does partially blocked mean on YouTube? Here’s the definition and while we are at it, let’s see what happened. First of all, I created a video – a slideshow with sound really – on my Instagram account. It used Beyonce’s “Texas Hold ‘Em” song for the sound. So far, so good. I picked the song right there from the Instagram Reels library. Then I figured I would also post it as a YouTube Short. And then as soon as I downloaded the video and then uploaded it onto YouTube, YouTube ..read more