The second age of digital journalism is over
One Man & His Blog
by Adam Tinworth
4d ago
Vice, as we know it, is dead. The swashbuckling, inspiring and often market-leading magazine turned digital player is bleeding out. The rumours were flying yesterday, with staff hearing whispers that they should save copies of their work while they still could. Then the WSJ got the story: the web edition was shuttering, and yet more journalists would be looking for a new job. From the WSJ piece: “It is no longer cost-effective for us to distribute our digital content the way we have done previously,” Dixon told employees in the memo. He said the company could partner with established media co ..read more
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Reddit gets paid for AI training
One Man & His Blog
by Adam Tinworth
6d ago
Reddit, the long-established and popular social bookmarking and discussions site, has found a new way of monetising all that sweet, sweet free user content: Reddit made a $60 million deal with an “unnamed large AI company” to train its artificial intelligence models on the platform’s content, reported Bloomberg on Friday. Reddit, which is rumored to be valued at around $5 billion, could use the announcement to help bolster its looming initial public offering, Bloomberg speculated. Turns out that it’s Google. This at least partially explains something that happened last year. In a Tw ..read more
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GenAI is coming for your video…
One Man & His Blog
by Adam Tinworth
6d ago
Well, last week OpenAI continue its assault on the creative industries by starting to preview its generative video model: Sora At first glance the results are pretty impressive: 0:00 /0:10 1× That looks like the sort of thing that would have taken weeks of expensive CGI work to do normally. 0:00 /0:08 1× And using AI to create a shot like that is a lot cheaper than travelling to the location and putting a drone up. It's an example of how technology makes ever cheaper: Arial shots used to need a helicopter: very expensive They they needed drones: buying a drone was cheaper than renting a heli ..read more
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News Roundup: De-politicising Threads and profitable Indies
One Man & His Blog
by Adam Tinworth
6d ago
Social Media We now have a clearer picture of how Meta platforms — starting with the Twitter competitor/clone Threads — will handle minimising political content. Post deemed by the algorithm to be political will get no promotion in the algorithm to anyone bar people who have chosen top follow the account the post is from. This will, effectively, restrict spread to a proportion of your existing followers on that account. Eventually, there will be a button in people's account that allows them to disable this, and see political content being recommended to them again. But almost nobody will act ..read more
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Always fish where the audience swim
One Man & His Blog
by Adam Tinworth
1w ago
Welcome to a rush of new subscribers, including folks from the Financial Times, Emap and The Independent. I got a lively response to my piece on Monday. It got the most traffic I've ever picked up from Mastodon (although, to be fair, that's not a high bar), was nicely received on LinkedIn and was even highlighted by the CEO of Flipboard, which was nice. (Yes, Flipboard is still around, and yes, it is worth checking out, as they're doing some interesting things with the emerging social networks.) Some good feedback from readers, too. Erika wrote in to — quite rightly — remind me that platforms ..read more
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The Media Inflection Point: a manifesto for audience centricity
One Man & His Blog
by Adam Tinworth
2w ago
We’re at an inflection point. Things are changing profoundly in the online world, and with change comes opportunity. That change is now inevitable. Tectonic shifts are happing in the power of the social media platforms. AI is likely to entirely change how we think about “content” as much as the advent of the web did. These technologies aren’t going back into the box, and we have to surf the wave of change they bring with them. Let’s be honest, though. Our record is not good here. We bungled the last big paradigm shift in digital. When mobile and social rose together in the late 2000s and earl ..read more
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AI and publishers: don't panic — yet
One Man & His Blog
by Adam Tinworth
1M ago
Watching publishers make utter fools of themselves with AI is a curious experience. I’m of the generation who remembers when getting publishers to pay attention to any emerging technology was a real challenge. And yet now we see publishers throwing themselves at emerging technology before it has a chance to mature and prove itself in the marketplace. I remember rolling my eyes a couple of years ago when a newsletter author asserted that the industry should be experimenting with NFTs. Nobody would be grateful for following that advice, would they? So, what happened? When did publishers move fr ..read more
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Podcasting news round-up
One Man & His Blog
by Adam Tinworth
1M ago
?️ This is a one-off post, rounding up some interesting podcasting stories, based on a “news review” I did with the MA Podcasting students. Normal service will be resumed shortly. Apple Sauce: making podcast figures more accurate When you're busy researching a whole new podcasting-centric version of your Audience Strategy module, the last thing you need is an email dropping into your in-box saying “the incredible shrinking podcast industry”. But that's exactly what Semafor did to me, the absolute cads. Here's the reason I'll let them off, though: it's not actually shrinking. Apple's just pu ..read more
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Substack really has a Nazi problem now
One Man & His Blog
by Adam Tinworth
1M ago
Up until this week, there was some question as to whether the newsletter platform Substack has a Nazi problem. Now, it undoubtably does, and it’s entirely Substack’s own fault. They’ve made a series of unforced errors, screwed up the PR spectacularly, and are losing publishers and subscribers as a result. Two big tech/digital focused publications are already on the way out of the door — Platformer and Garbage Day — with more likely to follow. Happy new year, Substack. To understand what’s happening here, we need to rewind a little, back to the dim and distant past of November, when Jonathan M ..read more
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Your top 10 posts on OM&HB in 2023
One Man & His Blog
by Adam Tinworth
1M ago
Every publisher should take time out at the turn of the year, and look back on how their site performed over the previous 12 months. Looking at your analytics over long periods highlights the performance of evergreen content, and shows you which stories are of long term interest to your readers. I normally do this in late December or very early January, but a bout of illness stopped me doing so. However, I've grabbed some free time over the last few days between bouts of marking and writing to take a solid look, and see what I found. And there's one pretty clear message: people are much less ..read more
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