By Maitén Milicich – Translated by Micheli Member of Materialesdefabrica.com & Habitium.com In an increasingly digitized world, e-commerce businesses are gaining momentum, and online advertising is one of the main tools you can use to promote your e-commerce. If you want to make the most of online advertising to boost your e-commerce, follow this brief guide to learn all about it. Before you start Online advertising aims to spread the word about your website, but before these new visitors arrive, everything must be prepared. Below we will show you the points that should be taken into accou ..read more

Storytelling is becoming a popular concept. Everyone is talking about differentiation, about how it is necessary to stand out in a world where everyone seems to offer the same solutions. A resource that is often mentioned to differentiate and stand out is precisely the protagonist of today’s post: Storytelling; in a brief description, it is the art of storytelling. We will start from this point, but don’t be alarmed; we don’t want this to be just another post on the subject. We will go deeper into the subject more precisely – because the stories used in marketing campaigns are not the same as ..read more

Without a doubt, email is the most widely used means of communication for people, and especially, it is one of the most relevant marketing tools for many companies. We can use email for many actions, to contact existing customers, or to create relationships with our leads. In other words, we can use it to influence the lead’s behavior, to try to convince them to act according to our interests. Among the most frequent uses is sending professional business proposals by email. Electronic mail (email) is a very conventional and popular means of connectivity. It makes it easy for people to connect ..read more

Creating email marketing campaigns that stand out and grab email recipients’ attention is becoming increasingly challenging. People’s inboxes are full of messages; in fact, a study has shown that a person sends and receives 121 business emails during the day. Therefore businesses need not only need to create high-quality email copy but also maintain excellent email design that will increase engagement as well. In the article, we will dive into the advantages that outstanding email design can deliver and also suggest tactics that can be helpful for effectively designing your email. Definition ..read more

Don’t panic. This text is not a recipe that requires a cauldron and several ingredients for preparing potions, spells, and incantations, to try to sell more to new companies, or who knows? So that you know, a good B2B email marketing strategy doesn’t require a few ingredients for planning a pure and simple sales action; if you need to work with this strategy, you will have to go much further: that it is the key to building bridges with leads and customers. Fostering engagement and positioning ourselves as experts in front of other companies is not an easy task. But if there is a way to complet ..read more

Have you ever sent an introduction email and not received a response? We know that writing an effective introduction email can be a difficult task, but it is an essential tool for trying to foster business connections and increase your chances of success. In this article, we will present practical tips on composing an email that will grab the recipient’s attention and increase the chances of getting a response. Discover how to personalize your email, structure your sentences and paragraphs, and follow up to establish a strong connection with the recipient. Read on to learn how to write an intr ..read more

How to balance the needs of users with marketing objectives? In an increasingly digital world, privacy has become a growing concern for consumers. Unlimited access to personal data has led to concerns about the use of this information from companies and governments. As privacy becomes a more relevant issue, companies must adjust their marketing practices to guarantee the confidence and loyalty of their customers. Brief introduction about the importance of privacy In a world where technology surrounds us at all times, our digital footprints are constantly expanding. This has led to growing conc ..read more

In this article, we will look at some of the most important terms related to email marketing so that you can better understand the differences and read about each of the concepts that are relevant to this industry. This is not an overly long article, and all the concepts will be summarized so that you can focus only on what is important to you. You will see that some of the concepts are pretty similar, although with slight nuances. You will even see that some of them can be used interchangeably without too many problems. Let’s start with the most basic one. · Email An email is an electronic me ..read more

A newsletter is a marketing and communication tool that allows us to inform and maintain contact with our customers and subscribers. What is the basis or explanation of the success of this type of strategy? Why are newsletters so important for companies of all sizes? The reasons are multiple: · 1) Almost everyone has an email, so you can keep in touch with your subscribers · 2) Creating and sending a newsletter is very simple and is something that can be done quickly · 3) It is possible to obtain statistical data from the campaigns ·  4) It is a very cheap means of communication However ..read more

CTR or Click Through Rate, refers to the percentage of clicks that a specific link receives, based on the number of impressions or openers generated by the link. The formula for calculating CTR is as follows: Ctr = (clicks / impressions) x 100 For example, if you sent a mailing and it received 100 openers or impressions and 12 clicks, the formula would be: CTR = (12 / 100) x 100 = 12% CTR is a basic metric, and you will certainly have seen this acronym in other places: · Google Ads Campaigns · On Facebook · Instagram In any marketing tool, you buy when it offers reports of users who clicked on ..read more