A picture is worth a thousand words, but when it comes to creating image-only email campaigns, it is often better to write out those words. Of course, including the right images is important, but having solely image-based emails will only lead to a heap of deliverability and engagement woes. Don’t get us wrong, we understand […] The post Never Send Image-Only Emails appeared first on Campaignmaster ..read more

A picture is worth a thousand words, but when it comes to creating image-only email campaigns, it is often better to write out those words. Of course, including the right images is important, but having solely image-based emails will only lead to a heap of deliverability and engagement woes. Don’t get us wrong, we understand […] The post Never Send Image-Only Emails appeared first on Campaignmaster ..read more

When it comes to Blue light services, we’ve been entrusted by many fire & rescue, constabularies and NHS trusts across the UK to manage their email marketing. With various platforms on offer to fulfil not only email communications, but survey and CRM requirements too, we’ve highlighted some of the top benefits and reasons why Campaignmaster […] The post appeared first on Campaignmaster ..read more

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if you send out mass marketing messages through Outlook. To help clear things up for you, we have put together the reasons why you should stop sending marketing emails through Outlook and use the right tool for the job. Personalisation When sending a marketing campaign to a bunch of people, it is ..read more

Campaignmaster is fast becoming the platform of choice for many councils, due to the many relevant benefits for these government bodies. Benefits include: UK based  Our data centre is based in the UK so all data processing takes place within the UK and is never processed in the EU or EEA. Compliant with the GDPR  Along with adhering to UK data protection laws, we are fully compliant with the GDPR. Cost effective We’re saving councils money, essential in these difficult economic times. User friendly Non-clunky, clutter free and suitable for beginners and experienced users alik ..read more

In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. They are the embodiment of ‘less is more’ and have been proven to be successful. Let’s take a look at an example of an Outlook styled campaign: It resembles a direct email right? The whole idea of creating this style of email campaign is to encourage recipient ..read more

Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google stated “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy un-subscription and stay under a reported spam threshold.” Yahoo stated “A key mission of Yahoo is to deliver messages that consumers want to receive and filter out the mess ..read more

When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your email that may often get brushed over. That’s right, we’re talking about your footer. Email footers may not be the first element you consider when building emails, but they are an essential component that shouldn’t be put together without thought. Don’t forget – if a recipient has scrolled ..read more

When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your email that may often get brushed over. That’s right, we’re talking about your footer. Email footers may not be the first element you consider when building emails, but they are an essential component that shouldn’t be put together without thought. Don’t forget – if a recipient has scrolled ..read more

Professional email marketing is different to sending standard emails. Mass emails have to jump through quite a few hoops and hurdles and it all starts with leaving one server and meeting their gate keeper – the receiving server. Then, they have to pass the email spam checkers (looking at your Mimecast, Barracuda and others!) and hopefully end up in inboxes and not spam folders. In this blog, I will detail the various aspects of email delivery and how at Campaignmaster we always aim to hit the inbox and the first time too! So, let’s start at the beginning and the email marketing etiquettes and ..read more