You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the results of your email campaigns. You never know how a simple word change can affect perception. The most obvious choices to test are the from name, the from address and the subject line. Quick and easy to do for a start! So, here’s an example of a simple from name test: From Name = Campaign ..read more

Cyber Essentials is a Government-backed, industry-supported scheme to help organisations protect themselves against common online threats. In the UK over 30,000 Cyber Essential certificates have been awarded to businesses and organisations and Campaignmaster are extremely proud to be one of them. Cyber security refers to protecting systems connected to the internet from threats in cyberspace, some of them business-critical. It involves protecting an organisation’s software, data and hardware and helps prevent cybercriminals from gaining access to devices or their networks. A Cyber Essentials c ..read more

SSL stands for Secure Sockets Layer and is a standard technology for keeping an internet connection secure, whilst also safeguarding any data that is being transmitted between two systems. In this blog, we are going to look into SSL in detail, outlining how it works and why it is important in email marketing. What is SSL? SSL provides a secure channel between two systems operating over the internet. It was first developed by Netscape in 1995 for the purpose of ensuring privacy, authentication and data integrity and is the predecessor to the modern TLS encryption used today.  Have you eve ..read more

We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt In This is when a recipient has taken an unambiguous action to consent to receiving email marketing campaigns, such as checking a box on a form. Single Opt Out Also known as unsubscribe, this is when a recipient has voluntarily chosen to stop receiving your email campaigns, usually by clicking on the unsubsc ..read more

For some companies, there are occasions when an unsubscribe link is not required in their email communications and that’s when they send a service message. A service message is a factual message that impacts the recipient of your email. It MUST NOT contain any information that could be interpreted as marketing material. The below email from Waitrose is a good example of a clear service message: This service message from Santander uses personalisation to confirm who the email is intended for, by stating the full name and the last four digits of the account: Points to remember wh ..read more

Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects.  If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of email marketing campaigns and each serve their own purpose, which is fundamentally to acquire, engage and retain their customers, prospects and readers. This is all to ensure optimal ROI (return on investment). The 4 main types of email campaigns which stand out to us are: Email Newsletters The most ..read more

When creating and saving images for your email campaigns, do you consciously save your images in a specific format or is it more of a subconscious action?  When it comes to email marketing, the two most commonly used image formats are .JPEG and .PNG. In this blog, we explore the main differences between both image formats and when best to use each one. JPEG Images – Pros & Cons JPEG images are widely used across digital media as they retain colour information, but also compress the size of your image file by selectively (and cleverly) removing unwanted data. This makes your imag ..read more

Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is placed directly in the email campaign. But with all this text you want to make sure your recipients don’t switch off. So how do you go about breaking up those text heavy emails to increase your engagement? Switch up fonts The font and typography in ..read more

A new vulnerability has been identified in one of the frameworks being used for Java applications called Spring4Shell. This vulnerability can potentially perform a Remote Code Execution (RCE) on a system using Java Spring Framework. Impact on Campaignmaster At Campaign Master (UK) Ltd, we can confirm that none of our products are using this framework and hence it has no impact on our systems, applications and therefore any of our customers. We recommend you monitor this page as we’ll be adding any additional updates here if required. In the meantime if you have any queries please fee ..read more