9 Must-Have Email Examples for the Fashion & Apparel Industry
Drip Blog
by Lauren Pestana
1w ago
  The fashion and apparel industry is exploding right now. According to a new report by Shopify, “Experts predict that the ecommerce segment of fashion and apparel will increase at a compound annual rate of 10.6 percent from $408 billion in 2017 to more than $706 billion by 2022” (emphasis mine). With the decline of ad revenue and the rise of third-party-cookie restrictions, email, as a marketing channel, continues to be more important than ever for online retailers. So, with that in mind, I want to share 9 apparel email marketing examples you can model for your business. These emails wi ..read more
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How to Get Email Tone Right [and Adapt it to Your Unique Customer Journey]
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1M ago
Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.” Those words of wisdom are just as relevant to ecommerce marketing as they are to interpersonal disputes. Get the tone of your emails wrong and you’ll leave customers scratching their heads; nail it and you’ll be rewarded with more email opens, click-throughs, and sales. In this article, I’ll define exactly what we mean by “tone in email”, discuss its importance, and explain how to adapt your tone of voice for different types of emails ..read more
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4 Proven Strategies for Transforming Casual Shoppers into Repeat Purchasers
Drip Blog
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1M ago
Converting an ecommerce lead into a first-time buyer is a big deal ..read more
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7 Advanced Welcome Emails from Top Ecommerce Brands
Drip Blog
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1M ago
Of all the email campaigns you ever build, your welcome series is the most important. Welcome emails see an average open rate of 63.91 percent—almost three times higher than all types of promotional emails combined. And their click-through rate is twice as high as the average email, at 14.34 percent. But the impact of your welcome series goes way beyond mere metrics. Get it wrong and you’ll turn customers off before you’ve even started to build a relationship with them. Get it right and you’ll pave the way for a lifetime of engagement, sales, positive reviews, and customer refe ..read more
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How to Write Social Proof-Infused Subject Lines (+ Examples)
Drip Blog
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2M ago
  I think you’ll agree with me on this: To receive more email opens, you need compelling subject lines. And you’ve probably heard about how to write attention-grabbing subject lines with suggestions including: Keep it short and sweet; Include a familiar name; Eliminate filler words; Place important words near the beginning; And so on. Surely, these suggestions work, but most businesses are already using them—including your competitors. So, how do you stand out in your subscriber’s inbox given that an average office worker receives 121 emails per day? By injecting social proof into yo ..read more
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9 of the Best Spring Email Examples We’ve Ever Seen
Drip Blog
by Seray Keskin
2M ago
  Spring is my absolute favorite season. Colors begin coming back to our lives; the sun starts feeling warmer. There’s simply more joy in the air. For many consumers, spring is also a time to declutter and break old habits. It’s a time for change and new beginnings. Just as people imitate nature in this season, good marketing imitates life. Our favorite e-commerce brands successfully translate the characteristics of spring into their marketing, and email is, undoubtedly, the first place to look at. Surely, a colorful email design can sometimes do the trick for you, but there’s much more ..read more
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41 Key Email Marketing Statistics for 2024 (Incl. Mobile)
Drip Blog
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2M ago
  Email marketing statistics change about as quickly as Kim Kardashian changes outfits. Marketers must stay in tune with email marketing statistics because they have a massive impact on how we view the marketing landscape and how we conduct marketing activities. In this article, we’ve compiled the latest and most noteworthy statistics for 2023. I’ll cover all of the key areas like current email marketing reach, mobile optimization, personalization, click-through rates, and so on.  So by the end, you’ll have a comprehensive view of what’s going on and can make more informed decisions ..read more
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14 Research-Backed Ways to Split Test Your Subject Line
Drip Blog
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2M ago
  Email open rate is important. After all, if someone doesn’t open your email, they can’t read it. A/B testing your is one of the best ways to optimize your efforts. But what should you split test? In today’s post, I’ve compiled 14 subject-line split testing ideas for you to try in your next campaign.  But first, a warning. Email open rate is important, but it’s just one number. If you get a 100% open rate, but no clicks, that’s not a good email. The easiest way to understand this is that statistically, the best is no subject line at all. Sidekick found that emails with no subject ..read more
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9 of the Best Valentine's Day Email Examples We've Seen
Drip Blog
by Seray Keskin
2M ago
  Ah, Valentine’s Day… The day of love. Or, more accurately, the day of gifting your partner, your BFF, your dog, or yourself. According to The National Retail Federation, the average American consumer planned to spend $164.76 on gifts last year, making up a total of $21.8 billion in Valentine’s Day spending. And there’s no reason why they should stop this year. Whether you’ve already planned a full-on Valentine’s Day marketing strategy or you’re still preparing your emails, here are nine Valentine’s Day email examples you need to see before the big day ..read more
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How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)
Drip Blog
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3M ago
Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they love Taylor, they give up their time to promote her music, share her content, and help her win every award under the sun… Vote for Taylor so she wins at the ARIAS by tweeting and replying with #ARIAsTaylorSwift! pic.twitter.com/A4ND0Spezv — Ari ᱬ⸆⸉ (@Aris_Multiverse) September 22, 2023 Not only that, but their fanaticism helped her notch up (probably) the highest-grossing tour of a ..read more
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