Reading Time: 6 minutes Pride Month is celebrated every year in June throughout the world for the LGBTQ+ community (Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, and others). Although it started in the US after the Stonewall riots that occurred in 1969, it has since spread throughout the world.  Currently, Pride Month is used both to honor and call for greater freedoms and rights for the community, as well as to celebrate LGBTQ+ culture. This year, it’s an especially challenging year, with transgender rights at the forefront amid various controversies and legal setbacks. For eco ..read more

Reading Time: 9 minutes Marketers often believe that the secret sauce behind a successful seasonal email campaign is offering huge discounts. While that can certainly help, it isn’t your only option. Sharing engaging content that strikes an emotional chord with your audience is just as valuable. Mid-year is almost here already, and there are plenty of reasons to celebrate! From Father’s Day and the advent of summer Pride Month and Men’s health month, the list is endless. The good news for marketers? You can try several June newsletter ideas to engage your audience. In this article, you’ll get ..read more

Reading Time: 11 minutes Do you think email optimization is a daunting and time-consuming task? We are here to bust this myth. The reality is that email optimization just requires attention to detail and a strategic approach. There are numerous strategies and tools available that can streamline the process and maximize your campaign’s effectiveness. Let’s see what these strategies are. Supercharge your email campaigns with Omnisend Start for free today What is email optimization?  Email optimization refers to the series of steps taken to enhance various aspects of email marketing campaig ..read more

Reading Time: 9 minutes Most marketers who are looking to automate their email campaigns believe that Campaign Monitor is the best tool to work with.  But is that really the case? Not entirely.  While Campaign Monitor is one of the best email marketing platforms, its lack of ready-to-use automation workflow templates often has users looking for other platforms for their email campaigns.  Luckily, there are many Campaign Monitor alternatives with all the useful features you need to run effective email campaigns.  In this post, we will share the top alternatives to Campaign M ..read more

Reading Time: 12 minutes Most people believe that email marketing has become less effective post COVID. However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. But which email marketing platform best suits your business? If you’re here, you already know about Drip and are considering some Drip alternatives. Drip is a powerful email marketing software solution that aims at helping ecommerce platforms make the most of their contact lists. The tool comes with excellent reporting, automation, and personalization features.  Let’s see what e ..read more

Reading Time: 9 minutes Many people assume Moosend is one of the most affordable email marketing tools. But the truth is, there are plenty of email marketing tools you can access for less (or even free) and still get plenty of useful features. And although Moosend is a popular in the world of ecommerce, it lacks important features like SMS functionality. You don’t have to settle for less. There are plenty of powerful Moosend alternatives you can try out, and here are seven of them. What Moosend has to offer? Let’s have an overview of the tool. Pros Cons User-friendly interface Limited an ..read more

Reading Time: 12 minutes What’s the best way to go about email marketing? If you think that it involves using an automation tool, you’re on the right track. With close to 500,000 active users, Brevo (formerly Sendinblue) is considered the best tool for the purpose.  But is that really so?  The fact is, there are many Brevo alternatives that are cheaper and better, and marketers are beginning to realize that. Simply Google “Is Brevo the best” and see how many results show up. Source Given the growing usage of email, the search for the best and cheapest Brevo alternative is justified ..read more

Reading Time: 5 minutes Choosing an email marketing platform for the first time is a relatively straightforward process. But migrating away from one when you’re already set up on another can be a daunting task.  You’ll probably be wary about how much time it will take to move, and the hassle of recreating all of your emails, templates, and workflows.  Then there are the concerns. What if the new platform isn’t a good fit, or there’s a surprise you hadn’t anticipated? What if the new platform has bad support and you get stuck in the process, how much money will you lose as a result? T ..read more

Reading Time: 8 minutes Despite the increasing number of channels available to ecommerce businesses to communicate with customers, email continues to be one of the most effective ways to keep them engaged. But with the increasing amount of competition, it’s becoming tougher to even get emails noticed — let alone read. This is where the importance of an ecommerce marketing automation tool comes into play to help you send the right message at the right moment, with the right level of personalization!  But as you start to look for email marketing automation tools, the endless number of optio ..read more

Reading Time: 7 minutes Father’s Day is a great opportunity to get the dad in your life that special gift to thank them for being such a great father. There’s a popular and funny — albeit outdated — myth that the perfect Father’s Day gift is either socks or a tie. Luckily, it’s 2023, and there’s a wide range of different gifts you can get that special dad. These range from gardening, barbecuing, home improvement, to electronics, clothing, board games, hobbies and so much more. In fact, there’s really no limit to what people can buy for Father’s Day. Omnisend is making it even easier to send ou ..read more