Email marketing is so often thought of as just a newsletter. Another monthly or bi-weekly news blast that often gets ignored by subscribers and feels like a futile exercise at best. Nothing could be further from the truth. Email marketing can be used for so much more than just a vanilla monthly newsletter. From building hype for and managing events to highly trackable internal communication systems, to promoting your offers during the upcoming retail season, email can facilitate all of this and more. So let’s take a closer look at some of the more creative ways you could use your email enviro ..read more

In our previous blog, we explored what we should look for when choosing an email service provider. One of the points being “Good Customer Service & Next Level Support”. So, let’s investigate the different levels of support we offer here at TouchBasePro. Help Docs We offer all our clients our easy-to-use help documentation to help them look and find the answers themselves. Our help documentation ranges from adding personalization to your subject line to how to add dynamic content. These docs are perfect for someone who is already quite familiar with TouchBasePro and email marketing in gene ..read more

Deliverability… one of the cornerstones to your email campaign success. As email marketing experts at TouchBasePro, ensuring the deliverability of your campaign is one of our top priorities. Deliverability defined. Deliverability in an email campaign quite simply is defined as whether your email campaign has been delivered to your intended recipients. This can be based on a variety of factors such as: sending reputation; domain authentication and content. The difference between your email campaign having deliverability and not is whether your message is delivered to the recipient’s inbox or b ..read more

It’s a great question. What is it that separates us from our competitor’s entities that fulfil similar functions in our market? Let’s start with what TouchBasePro is. If I had to sum us up, we’re a digital agency that specializes in email & SMS marketing not just from a system standpoint, but from a strategic and managed services standpoint as well. But really, at our core, we’re just a bunch of people who are insanely passionate about our field (the tragically overlooked “middle child” of the marketing mix). So what makes us different? Is it our platform? Our service levels? Our expertis ..read more

Picking the right company or system to send emails on behalf of your company can be tricky. Here are a few deal-breakers to look for when deciding who to use: Deliverability & Commitment to Ethical Email Marketing What good is an email that doesn’t reach someone’s inbox? Choosing a system that has a good compliance process and decent sending reputation is key to reaching your audience. Try to avoid email services that offer “free” sending, even if it’s limited, as this is often the biggest cause of bad sending reputation due to shared sending servers. Data Security With your audience trus ..read more

For businesses looking to monetise their emails and newsletters, things can be a little daunting. There’s always the fear that monetising emails and newsletters will scare away the readers you’ve worked so hard to sign up. That said, with the right monetisation process and strategy, this fear can be easily overcome while improving your personalised customer experience. There are a ton of resources online around how various businesses have monetised their emails, but we’re going to break down 5 of the most effective ways you can begin to do this, regardless of your industry. Let’s dive right i ..read more

Email marketing, like all forms of marketing, is complex. All these different layers and elements working together to create something more than the sum of its parts, at you or your team at the centre of this environment. Naturally, mistakes are going to happen, it’s unavoidable. This is a fairly contradictory statement, considering the title of this blog. Sadly, no one blog (no matter how incredibly well written) is going to be a bulletproof (mistake-proof?) vest. Sure, our goal is definitely to make sure you can avoid some of the common mistakes encountered, but more than that, rather learn ..read more

As a marketer, your email open rate is one of your most important metrics and you should constantly be looking for ways to improve this. We are often asked “how can I increase my open rate?” so in this blog article we are going to look at several different things you can try to improve your open rate. First things first, the start of your relationship with your subscribers is very important. When you are getting people to sign up to your database, you should be open and honest about what you are going to communicate with them and how often. If a subscriber signs up to receive your monthly new ..read more

As a marketer, you are constantly busy with a mountain of marketing tasks and regularly creating content for your email campaigns can be a challenging and time-consuming task. We’re going to be looking at how you can repurpose content and use it for your email marketing. As a company you are constantly generating content so why not reuse and repurpose this content for your email marketing? The key to finding content to repurpose is to look everywhere. Don’t limit yourself, think about all the blogs, case studies, infographics, videos, images, and social media posts that you have created. All ..read more

Email marketing is one of the most powerful marketing tools you can utilise. We’re sharing our best email design tips to help you get the most out of your email marketing. Focus on your layout Spend some time brainstorming what content you want to include and how you’d like your email to look before you start building your campaign. Always remember to keep the most important information at the top of your email and try to have a singular focus. You want your readers to be able to easily skim through your email and still understand the message. Your content matters Ensure your campaign has a ..read more