On May 4th and 5th, we sponsored the ABTA Travel Marketing Conference, held at The News UK building at London Bridge. ABTA is the Association of British Travel Agents. They work with both travel providers and travellers, offering guidance on health and safety, and responsible tourism. They also promote high service standards, helping travelers to find reliable providers, and helping tour operators to compete by offering trustworthy accommodation and excursions. The conference brings together travel and hospitality marketers, and companies who can help them deliver marketing campaigns, with a c ..read more

It’s all very well saying that cookies are invasive and need to go, but replacing them with something better? That’s a much bigger challenge.   Attempt #1; FLoC Google’s first attempt, Federated Learning of Cohorts, or FLoC, was launched to great fanfare in March 2021. The idea was that your online behaviour would earn you a spot in a “cohort” or group of similar users. Each cohort would contain several thousand users, in an effort to protect individual identities. However, FLoC was immediately criticized by privacy groups like the Electronic Frontier Foundation as “a concrete breach of u ..read more

If you haven’t heard about Super Bowl 2022, where have you been? The highly-anticipated championship game was between the Los Angeles Rams and the Cincinnati Bengals, held at SoFi Stadium in California. The halftime show will likely go down in history, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J Blige, and 50 Cent. An absolute joy for anyone who fondly remembers the late 90’s and early 00’s. But the Super Bowl is also renowned for its commercials, which have featured some of the most memorable adverts in history from brand giants such as Coca Cola, Budweiser, Snickers, and Google. But with S ..read more

When it comes to events, many email communications are all about the sell, sell, sell. And of course, ticket sales are an essential element to any event being successful. But it’s not the only element that needs to be considered. As well as selling tickets, marketers need to also consider brand awareness, ensuring their audience attend the event, and keeping them engaged long term. To offer some inspiration to event marketers, here are 5 ways to use to supercharge your event engagement. Pre-launch countdown Selling tickets is important, but emails that increase brand awareness around your even ..read more

Many marketers today start their career without a qualification in marketing, often moving into the role straight from college or even from a sales career. And whilst experience is utterly irreplaceable, a good grounding in marketing principles is essential to the success of any marketing role. Marketing has many evolving tactics, strategies, and innovations to get stuck into. It certainly keeps us on our toes. However, so many options can become overwhelming. It can be easy for marketers to become distracted and lose sight of how to apply these to their main goals or objectives. That’s where ..read more

Imagine a gender equal world. A world free of bias, stereotypes and discrimination. This is the mission of the International Women’s Day movement. A day where on the 8th March 2022,  we collectively rally call the world to #breakthebias – to create a world where difference is valued and celebrated. At Pure360 (now part of the Spotler Group) we stand firmly behind International Women’s Day, and have done for many years. We’re so excited this year to be able to celebrate the achievement of many women in the email and wider marketing industry but also we’ve asked them to help you! We spoke w ..read more

Replenishment automations are a powerful way to increase revenues for your eCommerce business. They’re the useful campaigns reminding the consumer to stock-up and reorder before they run out. These campaigns are perfect if your business sells any consumable products from groceries to pet food and makeup to prescriptions. Click here for the full guide on why and how to create replenishment emails. To give you some inspiration, here’s a few we think are pretty awesome. Purina Why do we love it? We love the use of pet personalisation in this email as well as the visual representation of the produ ..read more

Mother’s Day is on the horizon, and our inboxes are already starting to fill up with celebrations and communications from brands. Because Mother’s Day is an important date for many businesses. It is a significant revenue driver and the perfect excuse to promote products and gifts. But with an increasing amount of consumers choosing to shop online instead of the high street, Mother’s Day communications are competitive. This means brands need to ensure they are sending out the best possible campaigns. To help them out, here are 5 Mother’s Day campaigns and best practices for 2022. Opt-out campai ..read more

has come a long way in recent years. Gone are the days of the standard one-size-fits-all campaigns. Instead, marketers can send out communications that emulate one-to-one conversations. Personalising the imagery, copy, products, and currency to each individual. But where does that leave the OG of email marketing? The newsletter. Whilst the humble newsletter may not be the most advanced or personalised of all the emails, it remains a staple of many marketing strategies. And with good reason. Driving opt-ins to your marketing communications can be crucial to the success of your marketing efforts ..read more

We talk a lot about email at Pure360. But there is another ingredient that is essential to marketing and can be just as flexible, creative, and adaptable as email. Landing pages. After time spent engaging and nurturing a potential customer, the landing page can be make or break. And a bad landing page can be the difference between securing a purchase or losing the interest of a consumer entirely. So to ensure businesses don’t overlook their website, and instead get the very most out of their visitors, here are 5 ways to optimise your landing pages. 1. Dynamic banners Let’s begin with the very ..read more