Don’t Wait to Automate: How to Get More from Email Automation
Validity | Email Verification & Marketing
by alyssa
11M ago
Like most marketers, you’re probably looking for ways to save time and reduce stress. We hear you.  What if we told you there was a way to add value to your marketing program and alleviate stress during campaign execution simultaneously? Sounds like a dream, right?   Well, your dream is about to come true. Let’s dive into the magical world of email automation.  What is email automation?  Email marketing automation involves sending out relevant, pre-built email campaigns to subscribers based on time or behavior triggers. These emails are built in an autom ..read more
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It’s Not Just You—Email Deliverability is Getting Harder!
Validity | Email Verification & Marketing
by alyssa
11M ago
The average inbox placement rate (IPR) for email marketing programs around the world is 84.8 percent. This means one in every six legitimate, permission-based messages fails to reach the inbox. Instead, these messages end up in the spam folder (or blocked entirely), never to be seen or engaged with.  Email marketing is rightly celebrated for its great ROI (38:1). Marketing emails generate an average $0.10 in revenue, starkly illustrating the opportunity cost of poor deliverability. Every 1M emails placing at 84.8 percent means $15K less in sales revenue, which is pretty eye-watering ..read more
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It’s Not Just You—Deliverability is Getting Harder!
Validity | Email Verification & Marketing
by alyssa
1y ago
The average inbox placement rate (IPR) for email marketing programs around the world is 84.8 percent. This means one in every six legitimate, permission-based messages fails to reach the inbox. Instead, these messages end up in the spam folder (or blocked entirely), never to be seen or engaged with.  Email marketing is rightly celebrated for its great ROI (38:1). Marketing emails generate an average $0.10 in revenue, starkly illustrating the opportunity cost of poor deliverability. Every 1M emails placing at 84.8 percent means $15K less in sales revenue, which is pretty eye-watering ..read more
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Tougher Than the Rest: The Financial Services Email Challenge
Validity | Email Verification & Marketing
by alyssa
1y ago
Email marketers of financial services and products (FS) have it much, much harder when it comes to achieving great deliverability. In Validity’s newly released report, the FS sector scores the lowest of 15 major verticals, with only 80 percent inbox placement rates (IPRs). This means 1 in every 5 legitimate, permission-based FS marketing emails aren’t delivered to recipients’ inboxes! Instead, these emails either end up in spam (8.4 percent) or get categorized as missing (11.6 percent), which means they were blocked/rejected. This failure rate is one-third higher than our global benchmark. But ..read more
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12 Effective Tactics to Improve Email Deliverability
Validity | Email Verification & Marketing
by alyssa
1y ago
You can write the most convincing and well-targeted email to your customer, but it won’t mean anything if the email never reaches them. Email deliverability is a broad concept that requires you to follow a set of rules that can have serious consequences if you break them. Like, “My email is blocked entirely and now I need to switch providers” levels of seriousness. The challenge, though, is that the rules that affect your email deliverability aren’t clearly explained when you open an email account. So, many marketers are left guessing why their bounce rates are up and sender reputation is taki ..read more
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5 Ways Email Marketers Avoid Getting on a Gmail Blocklist
Validity | Email Verification & Marketing
by Cherie Ansari
1y ago
In 2021, Gmail accounted for 36.5 percent of global email opens. As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. So, it stands to reason that the last thing you want is to end up on a Gmail blocklist. What is a blocklist, anyway? A blocklist is a list of IP addresses and domains that have been reported as “known” sources of spam. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers. There are two main types of IP a ..read more
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Consejos de correo electrónico para prepararse para una temporada alta de ventas sin precedentes
Validity | Email Verification & Marketing
by juliana
1y ago
La mayoría de los profesionales de marketing saben que el cuarto trimestre es la temporada en la que se les dice “envíen más correos electrónicos”. Los últimos meses del año son un momento crítico para los profesionales de marketing por correo electrónico. Las marcas dependen en gran medida del canal de correo electrónico para impulsar la interacción del cliente y los ingresos por ventas durante este período de pico. Pero aumentar el volumen de envío no siempre aumenta los ingresos. Los profesionales de marketing necesitan un plan más eficaz. Este año, la planificación anticipada es especialme ..read more
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Top Ways to Save Time as an Email Marketer
Validity | Email Verification & Marketing
by alyssa
1y ago
Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. With the busy holiday season just around the corner, email marketers will need to find ways to automate or eliminate the more tedious, time-consuming aspects of their work so they can focus on what matters. Let’s explore strategies you can implement today to start saving time—without sacrificing results. Email automation If you’re looking to save time, automation is key. In fact, studies show ..read more
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Expert Strategies for Email Success in a Post-MPP World
Validity | Email Verification & Marketing
by alyssa
1y ago
In our previous MPP updates blog, we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted in the post-MPP email landscape. We spoke with two of these senders in our most recent edition of State of Email Live: Michael Cabral from women’s fashion retailer J.Jill, and Tal Goren from digital gaming business Rank Interactive. Both senders knew MPP would affect at least half of their email audience, but despite this obstacle, they continued to deliver standout performances. While average IPRs at Apple are only 69 percent, Rank Interactive achieved 91 perc ..read more
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Dicas de e-mail para se preparar para uma alta temporada de vendas recorde
Validity | Email Verification & Marketing
by juliana
1y ago
Os últimos meses do ano são um momento crítico para os profissionais de e-mail marketing. As marcas dependem muito do canal de e-mail para impulsionar o engajamento do cliente e a receita de vendas durante a alta temporada de vendas.  Mas aumentar o volume de envio nem sempre aumenta a receita. Os profissionais de marketing precisam de um plano mais eficaz.  Este ano, o planejamento antecipado é especialmente importante, pois as notícias de inflação e instabilidade econômica no mundo serão as principais preocupações dos consumidores e influenciarão as suas decisões de compra.  A ..read more
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