The following is a guest post by Kevin George. Kevin is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog. Email marketers absolutely love automatio ..read more

The following is a guest post by Ann Smarty. Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into Internet Marketing for 10 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of regular Twitter chats #vcbuzz and #myblogu Social media is an effective way to build connections and make friends. It is not so easy when it comes to promoting your c ..read more

The following is a guest post by Hazel Raoult. Hazel is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing, and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family. With the growing interconnectivity of people across the globe and rapid advancements in creative technology, the question “How to market?” is now a swanky “How do I market best?” Enter content marketing. Content marketing is the resourceful, consumer-centric way to market a product or servic ..read more

The following article is a guest post by Michal Leszczynski. Michal is immersed in developing, implementing, and coordinating all manner of content marketing projects as the Head of Content Marketing and Partnerships at GetResponse. He has 9-plus years of expertise in online marketing with a Master of Science Degree in Strategic Marketing and Consulting from the University of Birmingham (UK). Got people to open your email? Great job, but don’t pat yourself on the back just yet. Your mission is to make that , to convert and bring new subscribers, customers, and fans. Achieving these goals with ..read more

The following is a guest post by Hazel Raoult. Hazel is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing, and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family. The eCommerce industry is often designated as the future of the retail industry, with the projected contribution of nearly 22% of the total retail sales worldwide by 2023. With this kind of growth, it is no surprise that new online retailers are cropping up in the industry every year. Image ..read more

The following is a guest post by Kevin George. Kevin is Head of Marketing at , one of the fastest-growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog. You must be receiving several triggered emails in a d ..read more

Over the past weeks, I got a lot of messages from our subscribers and blog readers that they want more tips for content creation. Many of you seem to struggle to create enough content for your blog AND your social media channels. I promised to provide you with some tips on how you can fill the need for content. One idea is repurposing content from your blog and other channels for various outlets. Today I am writing about how you can re-utilize content and content ideas that you already used to help you create more content without going crazy. Repurposing content can be a huge time-saver and ke ..read more

The following is a guest post by Andre Oentoro. Andre is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). You can follow Andre on Twitter: @breadnbeyond or connect to him on LinkedIn. Instagram DM (Direct Message) is arguably one of the most underrated marketing channels that you are probably not using correctly right now. Content like social media videos, infographics, and slides are a great way to expand your business’ organic reach. However ..read more

Twitter has the reputation of being fairly simple. It sounds easy. It is not. Twitter still comes with a couple of very useful Twitter features and functions that help you get more out of the 280 character conversations. Knowing about these Twitter features and utilizing them will let you get more out of your efforts and help you grow an engaged following. Here are 15 Twitter features you should not miss! 1. Twitter Polls Twitter Polls are a relatively new kind of tweet Twitter released in 2015. Before Twitter Polls, many people tried to make polls by counting a like as one answer and a retwee ..read more

Like most social networks, Instagram uses an algorithm to decide how much reach and visibility an Instagram post gets. One major factor that influences how your Instagram posts are ranked in the Instagram algorithm is the Instagram engagement that you achieve with your activity on Instagram. Today’s post is all about increasing your Instagram engagement. We will first look at what we mean by engagement when it comes to Instagram. We give you the formula to estimate your Instagram engagement rate – and what engagement rate you should be looking for. And finally, we give you 21 ways you can inc ..read more