TikTok trends come and go so quickly that it can feel impossible to keep up with the latest viral videos. That being said, there are a number of concepts that are always relevant and simple enough for even a beginner to do.  Day in the life Whether you’re a teacher, lawyer, influencer, stay at home mom, or world traveler, there’s an audience on Tik Tok who will be interested in what your average day looks like. And even if you’re a beginner on the app, there are simple ways you can create a video without having years of experience in the Tik Tok world. Short video clips and photos throug ..read more

When it comes to social media, the only guarantee is that it’s always changing. From new platforms, sharing styles and algorithms, staying on trend can be a full-time job itself. If you’re a brand, creator or business hoping to boost your engagement on social media, here are a few things to try. Educational Entertainment Save-worthy content is on the rise and one of the simplest ways to ensure someone keeps coming back to your page. From life hacks to industry tips and tricks, there are endless ways to provide value to your audience. Here’s an example of a short form video with tips from our ..read more

Social media is ever-evolving and with that comes new ways to reach your potential audience. If your goal is to recruit new talent, showcase your expertise, educate, or just connect with like-minded people, these are three things you should incorporate into your social media plan today. Instagram Reels Reels are entertaining, immersive (30-90 second) videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your account. People come to Reels to participate in cultural trends, collaborate with the community and discover new ideas ..read more

In response to the ever growing popularity of TikTok, Instagram launched Reels in 2020, a feature similar to Instagram Stories that live permanently on your feed. Since then, Instagram Reels have taken over the platform to become one of the fastest ways to reach new audiences.  Here are 5 ways to boost your chances of earning new followers with Reels: Get smart with audio Using trending audio is great when it makes sense for your brand, but Instagram Reels allow you to create your own audio which can maximize your reach exponentially. A catchy sound or relatable audio can become popular ..read more

In today’s world where social media is an integral part of not only every business’ strategy but also our personal lives, it can seem like there are many options to choose from when it comes to a social media agency. However, it’s important to differentiate between an agency that can simply ‘check the boxes’ of posting to your property’s social media x times per week, and an expert digital agency that can utilize a full-service approach to deliver the results you need. At Metter Media, our core service is of course social media management. But through our years of experience working with mult ..read more

Most users will make up their mind about your profile in a split second while making the decision to either hit that follow button or exit your profile. You only have a short amount of time to make the best impression possible. To help increase your chances of getting someone to hit the follow button here are a few areas you should focus on:   1. Profile makeover To increase your chances of getting new visitors to hit that follow button, you might want to think about giving your profile a serious makeover. You want to make sure that your photo and video posts include the best, most high ..read more

In our recent blog post, Reels vs. IGTV: What You Need To Know, we shared what kind of content we recommend for you to use Reels. However, a common question we’ve seen floating in the webosphere is “how do I edit text on Reels like on TikTok?!” Have no fear, we’ve got you covered! Here are the things you need to know about editing text on Reels that will make everything make sense! Text appears in the order you write them As you type in your text, and especially if you are splitting your text with the intention of having them appear at different times, boxes with the first words will appear ..read more

Instagram released Reels in August 2020. IGTV was available in June 2018. With Instagram increasingly moving towards providing more video entertainment for its users, how should you know when to use which feature? What are the benefits of using Reels over IGTV or vice versa? We will be breaking down all the details that matter for your business below! What are Reels and when to use them Instagram Reels is where you can share short-form video clips. It is designed to be quick video entertainment where you can film yourself with music on Instagram, add filters, and splice clips together. FYI, t ..read more

With so much else on your plate, we understand that social media often lands at the bottom of your infinite to-do list. But in today’s age, given the current pandemic and the increasing importance of having an updated, dynamic digital presence, having a robust social media strategy can make all the difference in the success of your firm’s marketing efforts. As an attorney, you’re paid to be an excellent communicator — but many legal professionals overlook the enormous power of social media when it comes to brand reputation and new client awareness.  Ready to increase your firm’s online p ..read more

Who is Generation Z or Gen Z & how do you attract them on social? Generation Z has been defined as a set of people born between 1997 – 2010. Members of Gen Z are more racially and ethnically diverse than any previous generation and are on track to be the most well-educated generation yet. They are also digital natives who have little to no memory of the world as it existed before smartphones. Gen Z grew or is still growing up in the digital era. To help you get started with your Gen Z strategy, we asked our resident experts at Metter to share their best tips:  Angela Bray Don’t look ..read more