In today’s digital age, where tools like Canva, AI and other online design platforms offer quick solutions for creating marketing materials and branding, the temptation to not hire a professional graphic designer might seem appealing. However, before you dive into the world of DIY design, it’s crucial to understand the profound impact that professional graphic designers have on shaping your brand’s identity and marketing success. First Impressions First impressions matter, especially in the realm of branding and marketing. Studies have noted that websites are judged within the first 50 millis ..read more

In the ever-changing abyss of social media, attention is a precious commodity. With countless brands vying for eyeballs, creating content that stands out can feel like an uphill battle. However, by mastering the art of curation, you can transform your social media presence from bland to brilliant, engaging your audience and achieving your social media goals. Curation versus Original Content What is curation you might ask? Curation is the process of identifying and collecting valuable content from various sources and presenting it in a way that resonates with your target audience. It's not jus ..read more

Whether you manage the social media presence for a single brand or you work for a large agency with dozens of clients, social media management software can help streamline your work. One of the biggest benefits of using a social media management tool is that it brings under one roof all the profiles you manage such as Facebook, Instagram, X (Twitter), and Snapchat. These tools allow you to schedule posts to one or multiple social media accounts, monitor brand mentions, provide reporting and analytics, as well as view and manage incoming posts, comments and reviews to your accounts. For agencie ..read more

In today's rapidly evolving digital landscape, businesses need to adapt and innovate to stay competitive. Utilizing effective marketing strategies is key to reaching new customers and retaining existing ones. Here are five proven strategies that can significantly boost your business's growth. 1. Build a Mobile-Friendly Webpage In an era where smartphones are ubiquitous, having a mobile-friendly website is no longer optional—it's essential. A mobile-friendly webpage ensures that your content is accessible and easily navigable on all devices, particularly smartphones and tablets. This approach n ..read more

You have to be basically living under a rock to not hear someone talking about ChatGPT these days. There are many sentiments attached to the conversations including excitement, hype, fear, criticism, and more. When I saw it was my time to share a blog for Thin Pig, I decided to delve into the AI open platform by having it write a 600-word blog post detailing the benefits of social media marketing. In less than 60 seconds, it churned out this writing below: The Transformative Power of Social Media Marketing: 5 Key Benefits In today's digital age, social media has become an integral part of our ..read more

It has been a while since a new app had quite the excitement of the Threads launch a few weeks ago. Whether it was the uncertainty of the direction of Twitter, or the ease of creating a new account directly from Instagram, the app gained 100 million new followers within the first five days of its launch, making it the fastest growing app in history. Although the platform has since seen a significant drop in user engagement, it is slowly gaining momentum and there has never been a better time than now to establish your presence.  Capitalize on the freshness of the app to develop a strong ..read more

In the realm of B2B marketing, LinkedIn has become a go-to platform for businesses looking to establish their brand and connect with potential clients. With its vast network of professionals, LinkedIn offers a plethora of opportunities to showcase your expertise and generate high-quality leads. In this blog post, we will explore some effective strategies that can help you build a robust LinkedIn marketing plan and achieve your business goals. Optimize Your Company’s Profile Craft a Compelling Company Page A well-crafted company profile is a critical component of any successful digital ma ..read more

Brands should write a blog post to engage with their audience on a deeper level and establish themselves as a thought leader in their industry. Blogging allows brands to share valuable insights, knowledge, and expertise with their target audience, demonstrating their authority and credibility. Through blog posts, brands can address customer pain points, offer solutions, and provide relevant and helpful information, building trust and fostering long-term relationships with their customers. Furthermore, blog posts contribute to search engine optimization (SEO), driving organic traffic to the bra ..read more

It can be daunting when a client states they want to create an influencer campaign, especially if you don’t have experience starting out from scratch. With influencer marketing not going anywhere, especially with the younger generations, now is the time to not only learn how to create these campaigns, but how to do so easily and successfully. 1. Define the goals of the campaign All marketing campaigns are created to fulfill a goal: Brand awareness, sales, follower growth, etc. The first step is labeling the overarching goal to identify whether you need a local micro-influencer, a mega-influen ..read more

In the world of graphic design, branding and logo creation we are constantly tasked with coming up with new and creative ideas. Concepts need to be fresh, innovative and representative of the clients we are working with. Getting started and thinking of new ideas can be a daunting task though. Yes, you can search the web, Instagram, Pinterest or Dribble for ideas however that can be a vast rabbit hole and time suck. I’ve come to rely on these books when I have a bit of a creative block and need a shot of inspiration.  Made by James: Your Honest Guide to Creativity and Logo Design This ..read more