Latest Social Media Updates  1. Remember Facebook’s iconic “Poke” feature? It’s making a remarkable comeback igniting a 13x spike in poking activity, with more than 50% of pokes among users aged 18-29. 2. First, TikTok, now Instagram embraces several-minute videos. Some users can upload up to three-minute Reels, offering more space for creativity and deeper engagement with their audience. 3. LinkedIn plans to introduce a completely unexpected feature: Games! Sources reveal that these aren’t just any gamers but puzzle-based games, such as “Queens,” “Inference,” and “Cr ..read more

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. This makeover underscores its undeniable significance in the online arena, where every tweet can reach millions.  As X continues to blossom, its role in digital marketing has become more salient than ever. It’s more than a space for personal updates and celebrity gossip.  Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audienc ..read more

Consistently marketing on social media can help your brand generate wide exposure and high-value leads.  But, as with any marketing channel, showing up without a strategy can be fruitless.  With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience.  That’s what this guide is here for. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.  If you’re ..read more

Are you looking for a job? To kick your career up a notch? Or to widen the horizon of your professional network? LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? That’s where search engine optimization (SEO) enters the scene. And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. Read on to learn the following: What LinkedIn SEO entails; What LinkedIn hashtag analytics is and how it works; and, How to leverage has ..read more

Instagram launched Stories in 2016 to give users a unique and fun way to connect and engage with followers. Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the most popular features on the platform. Statistics show that over 500 million Instagram users watch Stories daily, which explains why 96% of marketers plan to include Stories in their marketing strategy. However, some businesses may question the logic of creating marketing assets with limited lifespans. Spending resources on content that vanishes after 24 hours seems counterproductive. Thankfully ..read more

Latest Social Media Updates  1. The US Congress is considering a bill that could bring a TikTok ban! If passed, the parent company of TikTok, ByteDance, will be forced to sell it within 180 days or face a ban. 2. Instagram is testing a feature called Spins that allows users to remix Reels. In every spin, the user will reach newer audiences. 3. TikTok is reportedly working on a new app called TikTok Photos. The team introduced a “photo mode” for still images within the main app, indicating a change in their interests. HIGHLIGHT And in the X verse, Elon is brewing some ..read more

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO creates can be ‘fit’ to everything else that’s LEGO.  Even with each new fantastic LEGO iteration released, the fundamental building blocks stay the same. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strate ..read more

Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays.  So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community.  Founded in 2008, Airbnb struggled to build trust in its unique business model initially. The general public was naturally skeptical of letting strangers share their homes.  But today ..read more

YouTube has incredible potential for SaaS brands, with a scope of leveraging it for better reach and engagement. Videos, in general, play a major role in making a purchase decision. This may be why 83% of people acknowledge that a demo video helps them decide to purchase. It has the force that drives brand awareness, engagement, and customer retention. But what is the point of creating such videos if you don’t leverage the analytics by tracking them? Leveraging YouTube means using the data available to improve your SaaS customer retention and acquisition strategies. By analytics, we don’t mean ..read more

LinkedIn is one of the fastest-growing social media platforms for professionals. You can leverage the platform to connect with like-minded people and grow your network. A common misconception is that LinkedIn is just a job-hunting portal for professionals and a platform for businesses to connect with fresh talent. That is just a single use case, as the platform also helps businesses showcase their respective solutions and score quality leads. However, to leverage the platform in an optimal way and get the best results, you need to devise a powerful strategy. And that requires you to conduct an ..read more