CRO, or Conversion Rate Optimization, is the process of optimizing the pages of your website to turn more of your visitors into clients or customers. These are the assessments, analyses and enhancements throughout your website’s user experience to increase the conversion percentage of your visitors. Ongoing CRO can drive the growth of your business online. CRO doesn’t mean increasing traffic through paid ads or Search Engine Optimization (SEO). SEO and Ads are important and will help increase conversions simply by opening up the funnel on the volume of visitors to your website. However, a pa ..read more

How do you build a winning eCommerce marketing strategy? ECommerce shopping became second nature so quickly that it’s easy to forget how much room for growth there still is. For example, Federal Reserve data shows that eCommerce makes up less than 16% of retail sales in the US, though that market share is on the rise again after a brief post-pandemic pause.  Even more telling, however, is the fact that more than 80% of the American public is expected to do at least some online shopping this year. Sellers can capture this attention and turn it into leads and sales — but there’s a catch. As ..read more

Are you feeling the frustration of your website not generating the leads or visibility you expected? Have you poured your efforts into a stunning website, only to feel that it’s going unnoticed by your target audience? You’re not alone. Many businesses struggle with their online performance simply because potential customers are unable to find them. The good news is that there’s a solution. KWSM’s Search Engine Optimization (SEO) services make your website discoverable through strategic tactics to boost your search result rankings. When someone searches for what you offer, SEO can put your b ..read more

Adobe Illustrator’s AI-Enhanced Capabilities Regardless of your level of design expertise, enhanced tools are providing more flexibility, whether you design your own visual assets or hire an agency to handle the creative elements for you.  Adobe’s latest AI-powered Design features enhance one of the most powerful and popular graphic design and illustration tools on the market. Adobe Illustrator now has a plethora of Artificial Intelligence (AI) tools and features parallel to Adobe’s latest Photoshop Generative AI release. As a designer at KWSM, working on new and existing websites, I spen ..read more

Many businesses begin to take off after following a local SEO strategy that effectively targets their audience across multiple geographic regions. This is especially true for niche service providers like Total Lender Solutions, a company specializing in resolving defaulted loans for lenders. Total Lender Solutions and KWSM partnered to develop a comprehensive local SEO strategy that increased website traffic, improved lead generation, and solidified its online presence across seven states: Arizona, California, Nevada, Missouri, Oregon, Washington, and Texas. In this case study, we’ll address ..read more

A Southern California family law firm specializing in mediation wanted to grow its overall website traffic and drive more online leads. The firm was inactive on social media, had an outdated website with limited functionality, and needed the guidance of a trusted SEO agency to improve its lead generation and online exposure. The Problem Before partnering with KWSM, this firm faced slow website traffic growth and low conversion rates. We recognized the unique, compassionate, family-focused approach taken by their attorneys and understood the need to showcase this in their digital marketing s ..read more

You spend countless hours developing the perfect product and building your business from the ground up. You’ve invested time, money, and resources into a website that showcases your hard work, but for some reason, sales are down, and incoming traffic is disappointingly scarce. If potential customers can’t find you online, you probably have to focus on your search engine optimization (SEO). SEO is a vast world with many different opinions and factors; many businesses choose to let an SEO company handle their optimization. An SEO company will act as a trusted advisor, shining a spotlight ..read more

You’ve made an effort to create valuable blog content, but the results have been disappointing. If engagement and web traffic are low, you’re probably missing a crucial piece of the puzzle: SEO. Crafting a blog post is only half the battle. Without a search engine optimization (SEO) strategy your content may never reach its intended audience. Think of SEO as the bridge connecting your great content with the people actively searching for what you offer. KWSM specializes in helping businesses leverage the power of SEO to boost visibility and drive results. We adhere to and constantly learn abo ..read more

Why is SEO marketing still the best tactic for companies to grow online?  In a world dominated by talk of AI and TikTok, the slow-and-steady approach of SEO marketing might seem unglamorous or even outdated. But KWSM’s success with SEO campaigns since our inception in 2010 proves that slow and steady does, in fact, win the race for many businesses. Before you put all your chips on SEO marketing based on those three sentences, however, let’s dive into what SEO marketing is and why businesses should choose to incorporate it into their Digital Marketing Strategy. What is SEO Marketing? Sear ..read more

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view accountability in the workplace with an overall negative perception, relating to disciplinary action. While this negative perception will not come as a shock to most people, it should be met with a sense of urgency to remedy this misperception. You may be asking yourself “Why is accountability at work so challenging?” I will explain a few reasons why this is, along with solutions to t ..read more