How the Threads Algorithm Works in 2024 [GUIDE]
Hootsuite Blog
by Stacey McLachlan
16h ago
Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity. And you can put it to work for you. Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. Bonus: Download a free checklist that rev ..read more
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn
Hootsuite Blog
by Christina Newberry
3w ago
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads. Boosted posts are the very easiest way for social advertisers to get started. That means it’s important to understand how they work – and how they can work for you. But you also need to understand their limitations com ..read more
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11 Time-Saving Social Media Collaboration Tools
Hootsuite Blog
by Sam Lauron
3w ago
If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page. Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time. Bonus: Download our ..read more
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How to Schedule Threads Posts [Instagram] in 2024
Hootsuite Blog
by Shannon Tien
1M ago
Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. Read on to find out how to ..read more
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2024 Social Media Post Design Ideas and 100+ Free Templates
Hootsuite Blog
by Alyssa Hirose
2M ago
Great social media stands out, and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond. Think real examples, expert advice, tons of social media post templates, and recommendations for the apps that will make you feel like a graphic design champ. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Wi ..read more
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17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts
Hootsuite Blog
by Colleen Christison
2M ago
Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because they forgot their ring light at home.) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Download the free guide now. 17 top social media video tips These 17 social media video marketing tips and production tricks are bite ..read more
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13 Best Hashtag Tools for Analytics, Tracking, and More
Hootsuite Blog
by Christina Newberry
2M ago
While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to use the right hashtags. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. So where exactly can you find the hashtag analytics you need to do all of that? You’ve come to the right place to find ..read more
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Instagram Analytics: 2024 Guide to Smarter Results Tracking
Hootsuite Blog
by Christina Newberry
2M ago
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What are Instagra ..read more
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Experiment: Do Long-Form X Posts Give You More Reach?
Hootsuite Blog
by Sam Lauron
2M ago
Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue). With the introduction of long-form posts, does this mean threads are a thing of the past? If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform. Bon ..read more
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The Science Behind Good Social Media Hooks + 18 Examples
Hootsuite Blog
by Alyssa Hirose
2M ago
Stop scrolling right now. This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. (See what we did there? We used a hook.) When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users, capturing attention is more than half the battle. Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI). Craft perfect posts in seconds OwlyWriter A ..read more
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