What They Are and Why You Should Have One! A key ingredient in growing your business is creating a strategic marketing plan. It is one of the most important steps a company will take to attain long-term growth and success – yet it is often overlooked. An effective strategic marketing plan supports a company’s overall business objectives, with detailed marketing strategies and tactics answering the 7 essential questions of effective marketing: Who? Why? What? Where? When? How? and How Much? Who? Why? What? Where? When? How? and How Much? Who – Who Are You? This answer provide the foundational ..read more

There are numerous tools available in a marketing tool box to promote your aviation business, and it seems more are invented every day. In this article we have summarized the best tools that have a proven track record in aviation marketing. However, before investing hundreds or even thousands of dollars on a magazine advertising or trade show, you should map out a clear course toward future success. Developing a strategic marketing plan should be the first tool to use in your marketing tool box. Your plan will include your company’s business goals, customer profiles, competitor analysis, timel ..read more

Search Engine Optimization Explained We have all used search engines to find information online about topics we are interested in. However, whether a website appears #1 in your search results, or #100 or #1000, depends on the search engine’s proprietary algorithms that incorporates over a hundred factors to determine how relevant the information is to your search query, as well as the website’s overall quality, value and reputation. The marketing tool that works to achieve high rankings in search engines is called Search Engine Optimization, or SEO for short. The fact is that there are now onl ..read more

Here are questions to ask in making a great selection! For most businesses, selling products or services is their lifeblood, so choosing the right marketing consultant is of utmost importance for business success. Business owners who understand the importance of selecting the right marketing agency and appreciate the value effective marketing can have on their business, are the ones that will prosper and achieve long-term success. What follows are five steps that should be taken to ensure you select a marketing firm that is the right fit for you! Step 1. Goals and Objectives The first step in ..read more

They say it’s lonely at the top.  But did they mention it’s far more comfortable! The use of private air charter is on the rise fueled in part by an entirely new customer base of first-time travelers to this market. We have compiled the Top 10 Reasons to Love Private Air Charter, which is why this form of travel is attracting a broader customer base. It is no secret that COVID-19 has caused major disruptions to many industries because of newfound priorities to take extra measures to ensure our safety and those we care about. We have come to expect a business model with fewer touchpoints ..read more

Here are questions to ask in making a great selection! For most businesses, selling products or services is their lifeblood, so choosing the right marketing consultant is of utmost importance for business success. Business owners who understand the importance of selecting the right marketing agency and appreciate the value effective marketing can have on their business, are the ones that will prosper and achieve long-term success. What follows are five steps that should be taken to ensure you select a marketing firm that is the right fit for you! Step 1. Goals and Objectives The first step in ..read more

For high-end products and services, like business jets and private air charter, public relations, can be a valuable marketing tool. The subtle benefit of public relations and publicity is when when someone sees your product or service in the media, there is an implied third-party impartial endorsement. It’s almost like the media is saying: This company is good because we have analyzed it. We like their products and services they provide. Their core values are great. We think you should give them a try. Simply by virtue of this unspoken endorsement, public relations coverage makes people ..read more

What is Google AdWords? Google AdWords is Pay-Per-Click (PPC) Advertising which can draw traffic to your website, increase brand awareness and allow a business to reach more customers quickly without a significant investment in time or money. PPC is online advertising in which advertisers pay ONLY when a user clicks on their ads during a search using Google. These ads appear at the top (and sometimes at the bottom) of search results so they are the first listings that users view and most likely will click on. You can identify them by the small, square “Ad” icon found under the ad title. The we ..read more

What is Google AdWords? Google AdWords is Pay-Per-Click (PPC) Advertising which can draw traffic to your website, increase brand awareness and allow a business to reach more customers quickly without a significant investment in time or money. PPC is online advertising in which advertisers pay ONLY when a user clicks on their ads during a search using Google. These ads appear at the top (and sometimes at the bottom) of search results so they are the first listings that users view and most likely will click on. You can identify them by the small, square “Ad” icon found under the ad title. The we ..read more

This July 4th as we enjoy our “beer, picnics, and baseball games.” Let’s not lose sight of the fact that many of the fifty-six signers of the Declaration of Independence risked and sacrificed much in support of the cause of independence. Five signers were captured by the British George Walton was captured after being wounded while commanding militia at the Battle of Savannah in December 1778. Arthur Middleton, Edward Rutledge and Thomas Heyward, Jr. were taken prisoner at the Siege of Charleston in May in 1780. Richard Stockton of New Jersey was “dragged from his bed at night” by local Tories ..read more