The Refugee Olympic Team (ROT) symbolises resilience and hope, providing a platform for displaced athletes to showcase their talents on the global stage. Established by the International Olympic Committee (IOC) in 2016, the ROT represents millions of refugees worldwide, emphasising the Olympic values of excellence, friendship, and respect. The inclusion of this team in the […] The post ITNTW: WHAT OTHER BRANDS CAN LEARN FROM AIRBNB’S OLYMPIC PARTNERSHIP appeared first on PR Agency Sydney ..read more

From AI-generated nude photos of schoolgirls in Victoria to a stabbing at the University of Sydney, recent months have seen a disturbing rise in violence and assaults committed by teenagers in Australia. This growing issue has gained national attention, raising the critical question: What drives teens to engage in such actions? Additionally, what role do […] The post ITNTW: Is age gating social media enough to stop the Tate problem? appeared first on PR Agency Sydney ..read more

Mr Beast has touched down in Australia for the first time, and he’s made quite the entrance. He took the internet by storm, shutting down the Sydney Opera House to film a promotional video to launch his Feastables chocolate range down under. To add to the excitement, each purchase of a Feastables product comes with […] The post ITNTW: From YouTube to Global Philanthropist – Mr Beast’s Marketing Brilliance appeared first on PR Agency Sydney ..read more

From the Gaza crisis to climate change impacts, activists voice their advocacy for injustice and nowadays not all of them use commonplace acts such as petitions or rallies. This week in the news we encountered the UNESCO World Heritage site ‘Stonehenge’ being vandalised to draw attention to climate change and here in Australia, an activist […] The post ITNTW: Is there a limit to activism? appeared first on PR Agency Sydney ..read more

Since the dawn of time, protestors have employed dramatic stunts to grab attention, ranging from blocking busy public spaces to vandalising local businesses. Their determination to get their message across seems boundless. Only recently, after the King’s Birthday long weekend, animal rights protestors vandalised a controversial portrait of King Charles by Jonathan Yeo. Displayed at […] The post ITNTW: Rebellion of the protesters appeared first on PR Agency Sydney ..read more

It’s no secret that women’s sport in Australia has been thriving, with records continuously being broken across various events in the elite scene. This week in particular, provides just a small snippet into the current successes of the female sporting industry.    Monday night saw the beloved Matilda’s take on China, and although the game […] The post ITNTW: A WEEK OF WINS FOR WOMEN’S SPORT appeared first on PR Agency Sydney ..read more

Beloved Australian Indigenous artist, Vincent Namatgira’s most recent work is taking the internet by storm. The Archibald prize winner’s most recent collection featured a series of celebrity portraits, including the likes of Adam Goodes, King Charles and Cathy Freeman, however it was his depiction of infamous mining magnate, Gina Reinhart, that found Namatgira in the […] The post ITNTW: How much can you control your public image? The Gina Reinhart portrait frenzy appeared first on PR Agency Sydney ..read more

Artists have been at the forefront of political movements for decades, many becoming faces and activists for progressive campaigns. This activism, however, can be a tricky platform to balance, and if done incorrectly can be detrimental to the career of the musician.     In a time of heightened political tensions across the world, we have […] The post ITNTW: Let’s get political – The artists connecting with their audiences through activism appeared first on PR Agency Sydney ..read more

The Met Gala is the night of nights for celebrity high fashion. Held on the first Monday of May each year, hundreds of A-listers head to New York City’s Metropolitan Museum of Art dressed extravagantly in themed gowns and suits.    Raising money for the Museum’s costume institute, this year’s theme was titled “Garden of […] The post ITNTW: The celebrities & designers that met the Met requirements appeared first on PR Agency Sydney ..read more

The last two weekends saw thousands of music lovers, influencers and A-list celebrities head to the Californian desert to partake in one of the most anticipated music events of the year, Coachella. This year saw Lana Del Rey headlining alongside Tyler, the Creator and Doja Cat. Aussie DJ Dom Dolla was also a crowd-favourite amongst […] The post ITNTW: Coachella – the ultimate PR playground appeared first on PR Agency Sydney ..read more