Whether your target audience is within logistics, healthcare, finance, or manufacturing, the principles of effective thought leadership remain universal; creating compelling and original content that goes beyond product promotion to address genuine sector challenges is key. Here are some tips for B2B tech companies to... The post How to Create Thought Leadership for Your B2B Tech Company: Tips for Engaging Your Target Audience appeared first on Neo PR ..read more

At Neo PR, B2B Technology PR has been our thing for over a decade. From cybersecurity to payment solutions, professional services to healthcare, and marketing & retail to supply chain & logistics, our team has years of experience managing campaigns. So, we thought it’d be... The post Unlocking B2B Tech Success: Proven PR Strategies from 10+ Years of Neo PR Expertise appeared first on Neo PR ..read more

In the world of B2B technology, where innovation is king and complexity often rules, it’s easy to get caught up in the technical details. But here’s the thing – no matter how cutting-edge your product is, if you can’t communicate its value to your target... The post The Power of Storytelling in B2B Tech PR appeared first on Neo PR ..read more

When we experience busy periods, it’s easy to feel the ripples of stress as an SME with a tight-knit team. However, with today’s teams often separated by time and space, working remotely and using digital tools to collaborate on projects can be hugely beneficial. These... The post Teamwork Does Make the Dream Work appeared first on Neo PR ..read more

Public Relations, or PR as it’s commonly known, is easily one of the most exciting and rewarding lines of work anyone can get into. Not only do you have the opportunity to work with a diverse range of clients and truly make a difference to their business, but you also get to exercise your creativity, and no two days are the same! So, if, like the team here at Neo PR, you’re passionate about PR and looking to take a first step into the industry, we thought we’d provide a comprehensive guide to help you understand what you need to know before you get started in this industry. What Actually is PR ..read more

In the world of Public Relations, diving into a niche like B2B technology PR isn’t just about having the right skills—it’s about having a true passion for the tech scene and the clients that you represent. Recently, I caught up with David Mieny, an Account Director at Neo PR, to chat about his experiences, insights, and what fuels his passion in the industry. From his early days wrangling celebrity events at shopping centres to envisioning April O’Neil from the Teenage Mutant Ninja Turtles as his PR sidekick (cowabunga!), David has plenty of interesting stories and advice to share. Read more f ..read more

In the world of B2B tech PR, positioning your clients as experts in their field and facilitating swift responses to global events are critical to build brand awareness, and to stand out against the background noise. Recent crises, such as those in the Red Sea and the Russia-Ukraine conflict, underscore the importance of agile thought leadership and feature comments in navigating turbulent waters and positioning clients as trusted industry voices.  Understanding the Impact: The crises in the Red Sea, Panama Canal and the war in Ukraine sent shockwaves through global supply chains, disrupti ..read more

In a recent episode of the Back into Business First Talking Heads Podcast, I had the pleasure of sharing valuable insights into the changing world of public relations (PR) and its intersection with the digital age. Drawing from over two dozen years of experience and a background in technology, I provided a glimpse into the dynamic world of PR, offering guidance on how businesses can effectively navigate the new digital landscape to enhance their brand presence and engage with their target audience effectively. Read on below to learn more about the key points I covered, and how you can make PR ..read more

Technology is constantly changing and evolving, and as a result, a B2B Technology PR agency needs to stay one step ahead at all times. Without warning, a single event can change the course of the industry narrative overnight, and PR strategies must flex quickly to adjust and drive the discussion in a positive direction, positioning clients as influential thought leaders. While some events can be anticipated and planned for, others may come as a complete surprise, but we as PR professionals need to be agile in order to stay relevant and timely with technology PR strategies. PR specialists emplo ..read more

It’s hard to believe that nearly half a year has passed since I became a fully-fledged ‘NeoPRian’. And as I sit here to reflect on this milestone and put my thoughts into words for this blog, the old adage of ‘Time flies when you’re having fun’ really hits home. So, without further ado, join me as I take you through some of the highlights, challenges, and lessons I have learned during my first half-year with Neo PR. Embracing the Neo PR Culture It doesn’t matter who you are; everyone’s a tad nervous when starting a new job, but from day one, Ash, Jo and the team at Neo have done everything in ..read more