Public Relations, or PR as it’s commonly known, is easily one of the most exciting and rewarding lines of work anyone can get into. Not only do you have the opportunity to work with a diverse range of clients and truly make a difference to their business, but you also get to exercise your creativity, and no two days are the same! So, if, like the team here at Neo PR, you’re passionate about PR and looking to take a first step into the industry, we thought we’d provide a comprehensive guide to help you understand what you need to know before you get started in this industry. What Actually is PR ..read more

In the world of Public Relations, diving into a niche like B2B technology PR isn’t just about having the right skills—it’s about having a true passion for the tech scene and the clients that you represent. Recently, I caught up with David Mieny, an Account Director at Neo PR, to chat about his experiences, insights, and what fuels his passion in the industry. From his early days wrangling celebrity events at shopping centres to envisioning April O’Neil from the Teenage Mutant Ninja Turtles as his PR sidekick (cowabunga!), David has plenty of interesting stories and advice to share. Read more f ..read more

In the world of B2B tech PR, positioning your clients as experts in their field and facilitating swift responses to global events are critical to build brand awareness, and to stand out against the background noise. Recent crises, such as those in the Red Sea and the Russia-Ukraine conflict, underscore the importance of agile thought leadership and feature comments in navigating turbulent waters and positioning clients as trusted industry voices.  Understanding the Impact: The crises in the Red Sea, Panama Canal and the war in Ukraine sent shockwaves through global supply chains, disrupti ..read more

In a recent episode of the Back into Business First Talking Heads Podcast, I had the pleasure of sharing valuable insights into the changing world of public relations (PR) and its intersection with the digital age. Drawing from over two dozen years of experience and a background in technology, I provided a glimpse into the dynamic world of PR, offering guidance on how businesses can effectively navigate the new digital landscape to enhance their brand presence and engage with their target audience effectively. Read on below to learn more about the key points I covered, and how you can make PR ..read more

Technology is constantly changing and evolving, and as a result, a B2B Technology PR agency needs to stay one step ahead at all times. Without warning, a single event can change the course of the industry narrative overnight, and PR strategies must flex quickly to adjust and drive the discussion in a positive direction, positioning clients as influential thought leaders. While some events can be anticipated and planned for, others may come as a complete surprise, but we as PR professionals need to be agile in order to stay relevant and timely with technology PR strategies. PR specialists emplo ..read more

It’s hard to believe that nearly half a year has passed since I became a fully-fledged ‘NeoPRian’. And as I sit here to reflect on this milestone and put my thoughts into words for this blog, the old adage of ‘Time flies when you’re having fun’ really hits home. So, without further ado, join me as I take you through some of the highlights, challenges, and lessons I have learned during my first half-year with Neo PR. Embracing the Neo PR Culture It doesn’t matter who you are; everyone’s a tad nervous when starting a new job, but from day one, Ash, Jo and the team at Neo have done everything in ..read more

Introduction At Neo PR, we are fortunate enough to work with a diverse – and above all – exciting list of clients. From providers of maritime intelligence technology to sophisticated mobile printers, we have all bases covered here at Neo as a B2B technology PR agency. So, in the spirit of welcoming 2024, we thought it would be a great opportunity to shine a spotlight on a handful of our clients, to give you a glimpse into some of the fantastic businesses changing the tech landscape this year. Heliot Europe Starting off our list is Heliot Europe. A leading provider of IoT connectivity solutions ..read more

With the holiday season approaching, there’s never been a better time for businesses of all shapes and sizes to amplify their festive PR efforts. While many companies perceive December as a time to slow down their PR activities, I’ll go out on a limb to say it’s actually completely the opposite. So, before you think about ‘logging off’ this year to enjoy a well-deserved break, why not sit back, grab a coffee, and read our blog on how your business can leverage the festive season to maximise its brand visibility and engagement over the coming months? Navigate Media Deadlines Believe it or not ..read more

Legionella made headlines recently, for all the wrong reasons. These waterborne bacteria, responsible for severe respiratory illnesses, like Legionnaires’ disease, pose a significant public health risk when not managed properly. The traditional approach to Legionella risk prevention, relying on manual, labour-intensive readings at monthly intervals of water systems, has proven insufficient, and can miss outbreaks that can occur between these readings. By harnessing the power of IoT and automation, alongside the use of low-power sensory devices and powerful network connectivity, this method for ..read more

Embracing Efficiency Amidst Holiday Chaos It’s no secret that food and beverages are key ingredients for a successful Christmas, and many of our clients’ technology helps to support the peak season and beyond. For businesses in these industries, this means navigating through peak demand, supply chain challenges, and logistical intricacies. As we delve into the heart of the festive period, businesses are increasingly pressured to enhance efficiency, sustainability and adaptability to meet the ever-evolving demands of customers.  Understanding the Logistics Landscape The holiday period ofte ..read more