In the ever-evolving landscape of modern business, reputation can be a company’s most valuable asset or its greatest liability. One public misstep, a poorly handled crisis, or even an unfounded rumour can inflict lasting damage, impacting customer trust, shareholder confidence, and long-term viability. This is where reputation repair and crisis management strategies become essential. For […] The post Mastering reputation repair: Essential crisis management strategies for businesses appeared first on The PHA Group ..read more

Fan engagement in sport is undergoing a game-changing revolution in the UK none more so than in the world of football. The biggest drivers of that change are digital innovation, data driven content and community led activations.  In 2025 and beyond, the way clubs connect with their supporters is crucial to building sustainable success on […] The post The future of fan engagement in UK Sport appeared first on The PHA Group ..read more

Since coming in to power, the Labour government has announced a raft of policy changes, creating a huge opportunity for Professional Services organisations whose expertise advice will be in high demand from corporate and private clients. In this article, we look at the key developments for Professional Services firms and how they can capitalise on […] The post What does a Labour government mean for Professional Services? appeared first on The PHA Group ..read more

Trends are an undeniable part of consumer culture so, if they’re so important for people, they should equally be on every brand’s agenda. It’s more important than ever for brands to stand out among competitors, and longer-standing brands face the challenge of remaining fresh and relevant to audiences. So, when done correctly, utilising emerging trends […] The post How homeware brands can make more of emerging trends throughout 2025 appeared first on The PHA Group ..read more

Class actions, often referred to as group litigation or group actions, allow multiple claimants to band together and litigate against corporations, offering an avenue for justice that might otherwise be financially or logistically inaccessible for individuals. Over the past decade, this branch of law has found fertile ground in the UK, culminating in landmark cases […] The post Evolving attitudes towards class actions and group litigation appeared first on The PHA Group ..read more

Valued at $24 billion, the influencer marketing industry is showing no signs of slowing down as we move into 2025. With nearly half of consumers making a purchase at least once a month because of influencers, it is a powerful tool for businesses looking to grow brand visibility, build trust and reach a wider audience […] The post Top influencer marketing agency appeared first on The PHA Group ..read more

Recognisable thought leaders can be a huge asset for the organisations that they lead. A thought-leading CEO can be a highly attractive proposition to potential investors, customers and talent, creating benefits aplenty for the CEO themselves as well as their wider businesses. Drawing on our experience working with CEOs and senior leaders from a range […] The post Five strategies to position CEOs as industry thought leaders appeared first on The PHA Group ..read more

Here we take a look at little closer at the future of the fitness industry and the trends to watch out for in 2025. Hybrid fitness and social connection  In 2024, hybrid fitness and the concept of fitness racing continued to boom with the likes of ATHX and HYROX going from strength to strength, so […] The post Five fitness trends to watch out for in 2025 appeared first on The PHA Group ..read more

This month, we attended Giant Health’s Women’s Health Technology Show in London where industry leaders, innovators and women’s health professionals came together to discuss progress and barriers in women’s healthcare. A key topic of discussion was data. We learned that healthcare data has historically failed women, and has become a significant roadblock for progress. While […] The post The role of data in advancing women’s health – Leading with numbers to shape narratives appeared first on The PHA Group ..read more

We are delighted to announce that we have been appointed by XRP Healthcare, a pharmaceutical and healthcare platform powered by blockchain technology and AI to transform healthcare access and affordability. We will be implementing a PR and comms strategy to support the firm’s global ambitions for 2025, including a set of announcements that will set […] The post XRP Healthcare appoints The PHA Group appeared first on The PHA Group ..read more