AI's capabilities can make it an immensely useful tool - but an experience with a hallucination underscores the need for human oversight. The post My first encounter with an AI hallucination appeared first on Firefly Communications ..read more

Wearable tech is already proving popular with consumers. Now, its use cases, and benefits, are expanding into the workplace. The post The Rise of Workplace Wearables appeared first on Firefly Communications ..read more

Are you a B2B organisation looking to break into Europe? Or perhaps you’re already present in one European market and you’re looking to expand into other countries? Before you plunge into a PR programme, ask yourself this: Are you confident you have everything in place to build a strong reputation in Europe? We’ve been leading […] The post Building a strong reputation in Europe – a comms checklist appeared first on Firefly Communications ..read more

Workplace dynamics are shifting again. With big names like Amazon and Dell mandating a return to the office, employees are taking a hard look at their work environments. Many are rethinking their roles altogether—nearly half of tech workers are considering jumping ship to another role, while others are focused on upskilling. So, what does all […] The post Tech talent shifts: Rethinking your employee advocacy strategy appeared first on Firefly Communications ..read more

Before I go any further, I have a confession to make: I am the furthest thing from an Oasis fan. I don’t think I’ve spent a single minute of my life willingly listening to their songs. So, it goes without saying, but I had JOMO (the joy of missing out!) on what was probably one […] The post Will Oasis’ reputation foot the bill for its dynamic pricing decision? appeared first on Firefly Communications ..read more

After attending a recent event focused on organisational culture, I found myself reflecting on how much a company’s culture can influence its overall reputation. While it’s easy to think that culture is an internal matter with limited external consequences, the reality is that organisational culture plays a critical role in shaping public perceptions of a […] The post The Importance of Organisational Culture on Business Reputation appeared first on Firefly Communications ..read more

Cybersecurity awareness month is coming up in October, and the UK government has been busy in the lead up. When we look at the data from the Government’s new Cyber security skills in the UK labour market report, it’s easy to understand the need for action: So, what has the UK government been up to […] The post UK cybersecurity – everything you need to know appeared first on Firefly Communications ..read more

The UK is bracing itself for AI regulation - so what exactly can businesses and consumers expect? The post UK poised for new AI regulation: what to expect appeared first on Firefly Communications ..read more

While comms teams are currently executing PR plans for the rest of this year, it's equally important to be thinking about next year's PR strategy. The post Is it too early to start on next year’s PR Strategy? appeared first on Firefly Communications ..read more

Talent and leadership go hand in hand in making an organisation poised for success, but one can’t do without the other. When we think about leadership, we will all have something different in mind. However, the purpose of all leaders is the same: to unite people as a team to work towards the same goal. […] The post The Leadership Paradox: Why Talent isn’t Always Enough appeared first on Firefly Communications ..read more