In today’s fast-paced digital world, social media is a battleground for attention. As platforms flood users with endless content, capturing and holding their attention for even a few seconds is a challenge. This is where short videos come in. With the rise of platforms like TikTok, Instagram Reels and YouTube Shorts, short-form video content has... Read more > The post WHY SHORT VIDEOS BOOST BRAND ENGAGEMENT ON SOCIAL MEDIA appeared first on Consumer PR Agency ..read more

In today’s crowded digital world, building a memorable and trustworthy brand hinges on one key factor: consistency. But how do you ensure that your voice remains strong and cohesive, no matter where it appears? Here’s a simple guide to help you develop a brand voice that’s both consistent and adaptable across all your platforms. Why... Read more > The post HOW TO CREATE A CONSISTENT BRAND VOICE ACROSS PLATFORMS appeared first on Consumer PR Agency ..read more

February’s marketing scene was packed with standout moments, from Stormzy’s McNuggets to Nike’s game-changing Super Bowl return. With big cultural moments like Valentine’s Day and the Super Bowl, brands had plenty of chances to steal the spotlight. Here’s our roundup of the top five marketing campaigns this month. Pop Culture Power Plays McDonald’s: Stormzy’s Meal... Read more > The post MARKETING CAMPAIGNS THAT CAUGHT OUR EYE: ESCAPADE’S FEBRUARY PICKS appeared first on Consumer PR Agency ..read more

In today’s digital era, social media has transformed the way brands connect with consumers, with influencer marketing emerging as a powerful tool. Influencer marketing involves partnering with individuals who have a significantly high social media following to promote products, services, or brands. In the food industry, this strategy has proven to be an incredibly effective... Read more > The post THE IMPORTANCE OF INFLUENCER MARKETING IN THE FOOD INDUSTRY appeared first on Consumer PR Agency ..read more

Bridget Jones is back, and with her return comes a golden opportunity to revisit one of the most beloved rom-com franchises in film history. Bridget Jones: Mad About the Boy is set to deliver more of the charm, wit, and relatability that made the series a cultural touchstone. But beyond the laughs and tears, there’s... Read more > The post BRIDGET JONES RETURNS: WHY NOSTALGIA SELLS appeared first on Consumer PR Agency ..read more

The food industry constantly evolves, with new products hitting shelves and restaurants regularly. But launching a product takes time and effort. Here’s a look at the key steps behind a successful food product launch. 1. Identifying Market Needs: Brands begin by researching consumer trends, such as plant-based diets or clean eating, to spot gaps in... Read more > The post BEHIND THE SCENES: HOW FOOD BRANDS LAUNCH NEW PRODUCTS appeared first on Consumer PR Agency ..read more

As winter’s chill grips the world, there’s one day that promises to warm hearts and hands alike: International Hot Chocolate Day, celebrated annually on 31st January. This delicious occasion is a tribute to the beloved beverage that has brought comfort and joy to countless generations. Whether you’re a purist who savours the simplicity of rich... Read more > The post CELEBRATING INTERNATIONAL HOT CHOCOLATE DAY: A TOAST TO THE ULTIMATE COMFORT DRINK appeared first on Consumer PR Agency ..read more

As 2025 unfolds, we’ve been reflecting on our favourite campaigns that captured our attention in 2024; McDonald’s ‘The Meal’ campaign and the rebranding of La Vieille Ferme wine. McDonald’s ‘The Meal’ Campaign: In May 2024, McDonald’s launched a campaign for Mental Health Awareness Week; ‘The Meal’. This initiative centred around children’s emotional well-being, aiming to spark important conversations about mental health... Read more > The post 2024’s Most Powerful and Innovative Campaigns appeared first on Consumer PR Agency ..read more

The world of consumer PR is always changing, and 2025 is no different. This year brings plenty of fresh opportunities—and a few challenges—for brands looking to connect more authentically with their audiences. To stay ahead of the game, PR pros need to keep their finger on the pulse. Here are five key trends shaping the... Read more > The post 5 CONSUMER PR TRENDS TO WATCH IN 2025 appeared first on Consumer PR Agency ..read more

This month, LEGO made waves by introducing characters wearing sunflower lanyards, a symbol for hidden disabilities. This move reflects LEGO’s ongoing commitment to inclusivity and making everyone feel valued. The first toys featuring the official Sunflower lanyard come from the LEGO Friends, Icons and DUPLO ranges, promoting inclusion across all ages. LEGO fans can also... Read more > The post BUILDING INCLUSION: HOW LEGO AND OTHER BRANDS CHAMPION DIVERSITY appeared first on Consumer PR Agency ..read more