LOUD BUDGETING: THE YEAR OF SAVING YOUR COINS!
Escapade | Consumer PR Agency
by Mikyesha Barnes
3w ago
Loud budgeting, the latest TikTok trend is taking the internet by storm! Loud budgeting is about avoiding impulsive spending and taking charge of your finances. Gen Zs on TikTok are now embracing this trend by openly discussing money-saving tactics and being deliberate about where their pounds go. Loud budgeting lies in promoting financial transparency and challenging the traditional fear of missing out. It encourages people to save money consciously, shifting the focus from having to choose to not spend unnecessarily. This concept went viral after TikToker Lukas Battle talked about his decisi ..read more
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MOVIE MARKETING: WHY MEAN GIRLS WAS NOT PROMOTED AS A MUSICAL
Escapade | Consumer PR Agency
by Bethany Hicks
1M ago
Can you believe it has been nearly 20 years since the original Mean Girls movie was released? Fans of the movie hoping to take a trip down memory lane and revisit the film may have got more than they bargained for with the release of a new version of Mean Girls this year (January 2024). Many fans rushed out to see the movie, but the majority seemed to have the same comment- “Wait…it’s a musical?!” So, was this ambiguity planned by the marketing team? And what other marketing tricks did they have up their sleeve? Keep reading to find out! Mean Girls Musical ‘People tend to treat musicals differ ..read more
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FROM MEMORIES TO MARKETING: FOUR EXAMPLES OF EFFECTIVE NOSTALGIA MARKETING
Escapade | Consumer PR Agency
by Mikyesha Barnes
1M ago
Who doesn’t like taking a trip down memory lane…? Nostalgia gives us a sense of feeling at home and takes us back to that happy place we all long for. We’re in a time when brands are really focused on the trend of nostalgia as consumers seek the past and to remember those amazing memories from the 60s, 70s, 80s, and 90s. What is Nostalgia Marketing? According to Spiralytics, nostalgia marketing is a strategy used to associate a target audience’s positive emotions about the past with a product or service to boost sales. Marketers use this strategy to reference familiar elements, ideas, or event ..read more
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TIME TO MAKE A CHANGE FOR VEGANUARY
Escapade | Consumer PR Agency
by Emily Spicer
1M ago
The team at Escapade are excited to start the year with a fresh mindset and a whole host of new challenges. The start of the year is the perfect opportunity to take on a new challenge. Whether you want to focus on your fitness, start a new hobby or want to try a new diet, why not start now! For lots of us January is the perfect month to try Veganism. As highlighted on Veganuary’s website, “Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. Millions of people have signed up to our one-month vegan pledge since 2014, and in 2023 alone more ..read more
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3 DIGITAL MARKETING TRENDS TO LOOK OUT FOR IN 2024
Escapade | Consumer PR Agency
by Bethany Hicks
1M ago
A new year has started, and it brings with it the chance for brands and companies to refresh and reshape their digital marketing approach for 2024. One of the best ways to do that is to see if they can plug into any upcoming digital marketing trends that are relevant to their marketing strategy and audience. So, to kick start the new year, Escapade has rounded up 3 digital marketing trends to look out for in 2024! 1. Virtual Influencers This one has been building for some time as AI becomes more widely developed and used within the industry. Escapade first reported about this in our virtual in ..read more
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MY APPRENTICESHIP JOURNEY: TOP TIPS FOR NEW APPRENTICES
Escapade | Consumer PR Agency
by Bethany Hicks
2M ago
Time has flown so fast, but I am happy to say that I have now officially passed my Level 3 Digital Marketing Apprenticeship after a 14-month adventure with Escapade PR and Marketing! Christmas has definitely come early for me, as I can confirm that I will be staying on with the team as a Digital Marketing Executive! I feel very grateful to be working with such a lovely group of ladies and I want to thank them all for their continuing support! I also want to thank LDN Apprenticeships and my Skills Coach Dan Adams, for helping me through all the requirements to pass, I couldn’t have done it with ..read more
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SUGAR, SPICE AND EVERYTHING FESTIVE!
Escapade | Consumer PR Agency
by Mikyesha Barnes
2M ago
What better way to get into the festive spirit than baking delicious Christmas treats? Add a festive touch to your Christmas celebrations with these three delicious festive bakes recipes from BBC Good Food. Edible Christmas Noughts & Crosses 150g butter 150g light muscovado sugar 160g golden syrup 350g plain flour 50g cocoa powder 1 tbsp ground ginger For the decorations 500g royal icing sugar green and red food colouring gels festive sprinkles (optional) Method STEP 1 Melt the butter, sugar and syrup together in a pan over a low heat, stirring occasionally. Remove from the heat and co ..read more
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WHAT ARE DEEPFAKES? THE RISING ISSUE IN THE AI WORLD
Escapade | Consumer PR Agency
by Bethany Hicks
2M ago
As artificial intelligence becomes more prominently used in our society, so does the rise of deepfakes. And this has become worrying. According to HRGrapevine, ‘Microsoft’s president, Brad Smith, said his biggest concern around artificial intelligence is deepfakes’. So, what exactly are they? And why are they becoming more widely talked about in the news? This blog will explain what the term means, how to spot the technology, and the latest deepfake news. What are deepfakes? According to WhatIs.com, a deepfake is ‘a type of artificial intelligence used to create convincing images, audio and vi ..read more
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2024 GLOBAL FOOD AND DRINK CONSUMER PR TRENDS
Escapade | Consumer PR Agency
by Mikyesha Barnes
2M ago
Mintel recently released their 2024 Global Food and Drink trends report revealing three consumer behaviour trends that will shape the food and drink market in 2024. These need to be considered by food and drink brands when approaching their next consumer PR campaigns. Three Key Food and Drink Consumer PR Trends: Trust the Process “Clear communication will become necessary to help consumers make informed decisions about how processed and ultra-processed food and drink fit into their diets.” Mintel’s findings suggest that, starting in 2024, consumers will become aware of different levels of proc ..read more
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MARKETING ICKS YOU SHOULD AVOID!
Escapade | Consumer PR Agency
by Mikyesha Barnes
3M ago
You’ve likely heard of dating icks, but have you heard of marketing icks? If the term doesn’t ring a bell, then you most likely don’t use TikTok or spend much time on the app. What is the “ick”? According to Cosmopolitan Magazine, the “ick” originated in the 90’s TV show Ally McBeal, as dating expert Hayley Quinn explains, “It’s a dating term that means you get a sudden cringe feeling when you have romantic contact with someone: and become almost immediately put off by them. Here are the most “icks” that marketers hate and tends to avoid: Links in Instagram Captions The most commented ick from ..read more
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