Here at Escapade, we are an office full of sports fans! Whether it’s keeping up with the Euro’s, racing to watch Formula 1 or serving up a Wimbledon match – we love it all! As the weather warms up, sporting events are a great opportunity to get out of the house and relish in the excitement and anticipation that matches can bring. Whilst also the perfect solo activity, it’s a great way of bringing families and friends together. You can keep up with all the upcoming events with National Express’s Sports Calendar. Upcoming and ongoing events include: Wimbledon Championships 2024 Olympic Games in ..read more

As reported by Social Media Today, Mark Zuckerberg has launched the first stage of Meta’s AI Studio platform, which will allow influencers on Instagram to create AI versions of themselves that can interact with fans through direct messages. While the growing developments in AI do sound intriguing, it does raise questions about the future of authentic engagement on social media platforms. The launch of AI developments has already made us feel suspicious of material made online, but will the relationships between content creator and audience be tarnished too? This blog will lay out all the lates ..read more

Despite the many legal battles that TikTok faces in the U.S., the platform is still paving the way in the social media world by introducing new updates to the app. This article provides a roundup of the latest TikTok news, from innovative new tools and integrations, to updates on the legal challenges that could reshape its future. Dive in to explore how TikTok is not just keeping up with the digital age but leading the charge. Virtual Influencers with TikTok’s Symphony TikTok is advancing its digital marketing capabilities with the launch of the Symphony marketing management platform, which in ..read more

TikTok has come a long way from its early days of dance crazes and lip-sync videos. Now, it’s a treasure trove of creativity for food lovers with its endless food inspiration. Known as FoodTok, we have been gifted with viral hits like the famous Dubai chocolate, the Girls Dinner trend, and the infamous baked feta pasta. Whether celebrated or critiqued, these trends undeniably influence our eating habits one recipe at a time. While everyone enjoys good food, TikTok has made it clear that some of us love to get our hands dirty in the kitchen, while others prefer to watch the magic happen from th ..read more

Ready to find a healthier you? The 10th to the 14th June is Healthy Eating Week and here at Escapade we are huge foodies – although not always for the most nutritious options!   For us, this is a perfect reason to take more consideration of what changes we can make to ensure we are looking after our physical and mental wellbeing – although the odd treat doesn’t hurt!   To start Healthy Eating Week the right way, here is some inspiration for some tasty recipes with a healthy twist. Delish have a great selection of recipes, including some delicious healthy selections to ensure that you ..read more

Empathy is the ability to understand and share the feelings of others. In the context of PR and marketing, this means seeing the world through the eyes of your clients and their customers. It involves understanding their needs, desires, and challenges, and crafting messages that resonate on a deeper level. Here’s why empathy is crucial in the PR and Marketing industry: Building Trust and Loyalty Empathy allows for the creation of authentic relationships with consumers. When customers feel understood and valued, they are more likely to trust a brand and remain loyal over time. Here are a few wa ..read more

As we bid farewell to May, it’s clear that this month has been vibrant and eventful in food and drink marketing. Look at some of the most notable food and drink pr campaigns that stood out to us! Crisp ‘N Dry At the beginning of May, Crisp ‘N Dry launched a new campaign to showcase its versatility. The latest ad aimed to re-establish Crisp ‘N Dry as Britain’s favourite cooking oil for a new generation of cooks. Created by Lucky Generals, they stated “We’re on a mission to make Crisp ‘N Dry Britain’s go-to cooking oil once again, by showing the product versatility. To do so, we made the brand d ..read more

The day is finally here! After much anticipation, Bridgerton Season 3: Part 1 has been released on Netflix! For this season, fans are already aware that the spotlight will be held on characters Colin and Penelope, AKA Polin (a nickname that has helped one brand immensely as you can read below), and their developing love story due to teasers, trailers, and media releases. The countdown has felt like it has been going on forever as it has been two years since season two was released (this blew my mind!). Apart from the fact that, in my opinion, the show and books are awesome, it can be a challen ..read more

In the dynamic world of consumer PR, influencer marketing has become an essential tool for brands looking to connect with their target audiences. According to the latest research from Sprout Social, influencers have significant sway over consumer purchasing decisions, with nearly half of all consumers (49%) making daily, weekly, or monthly purchases based on their recommendations. This article will roundup the latest insights from Sprout Social’s 2024 Influencer Marketing Report*, offering valuable information for consumer PR agencies and brands to understand the changing world of influencer m ..read more

On Monday, April 30, 2024, I had the opportunity to attend The Food and Drink Expo 2024 in Birmingham. The Food and Drink Exhibition is an annual event that provides the number one route to the UK food and drink market and helps companies showcase their products. Here are some highlights from my experience: The expo was bustling with energy, featuring an impressive array of exhibitions ranging from artisanal producers to multinational companies. I had the chance to network with industry experts, sample delicious foods, and discover new/upcoming brands that are now going to shape the future of ..read more