In the dynamic world of consumer PR, influencer marketing has become an essential tool for brands looking to connect with their target audiences. According to the latest research from Sprout Social, influencers have significant sway over consumer purchasing decisions, with nearly half of all consumers (49%) making daily, weekly, or monthly purchases based on their recommendations. This article will roundup the latest insights from Sprout Social’s 2024 Influencer Marketing Report*, offering valuable information for consumer PR agencies and brands to understand the changing world of influencer m ..read more

On Monday, April 30, 2024, I had the opportunity to attend The Food and Drink Expo 2024 in Birmingham. The Food and Drink Exhibition is an annual event that provides the number one route to the UK food and drink market and helps companies showcase their products. Here are some highlights from my experience: The expo was bustling with energy, featuring an impressive array of exhibitions ranging from artisanal producers to multinational companies. I had the chance to network with industry experts, sample delicious foods, and discover new/upcoming brands that are now going to shape the future of ..read more

It seems like April has been an interesting month for Food and Drink PR Campaigns. Now that we’re coming to the end of April, let’s take a look at some standout campaigns that caught our attention this month! Tropicana ‘Not All Oranges Are the Same’ Tropicana rolled out a  £3.5 million campaign to mark its ‘It’s THAT Juice’ platform, celebrating its iconic orange branding. This campaign, spanning special build sites, buses, social media, PR, and shopper activations, aims to show consumers that not all juices are the same, much like Tropicana’s products. McDonald’s ‘A Little More Mmm’ Fo ..read more

The food industry has witnessed the rise of several YouTube stars who have successfully transitioned into entrepreneurs, capitalising on their online influence to launch thriving businesses. From chocolate bars and sports drinks, to coffee blends and fast-food ventures, these creators have diversified their portfolios and captured the attention of a global audience with their new food brands. Notable examples include Mr Beast’s Burger and Mr Beast’s Chocolate Bar, KSI & Logan Paul’s PRIME, Emma Chamberlain’s Coffee, and Sidemen’s Sides. Let’s dive into these YouTuber food brands and uncove ..read more

April Fools’ Day was a chance for brands to get a bit silly and take risks. Although there has been a recent rise in concerns of misinformation being spread online, April Fools’ Day still remains the time where pulling a light-hearted prank or bending the truth in jest is socially acceptable. This gives brands a wider scope of creativity to think outside the box and be playful with their imagination! Here is a roundup of some of the funniest campaigns that got us chuckling this year! Duolingo As a fan of musicals and Disney, I loved watching Duolingo’s promo spoof of their own version of Disne ..read more

March has been a month filled with innovative and captivating marketing campaigns across many brands. Let’s take a look at some of the top food PR campaigns that have caught our attention! PERi-PERi Saka – Yes Chef Nando’s teamed up with Arsenal star Bukayo Saka to introduce a limited-edition Peri-Peri sauce. The campaign, ‘Yes Chef,’ features a playful launch video showcasing Saka as head chef, adding his personal touch to the new sauce. The video highlights the intensity of kitchen environments with a fun twist. McDonald’s Chicken McDonald’s celebrated its chicken menu range with a quirky a ..read more

Here at Escapade, we are very familiar with the tests and challenges that the Marketing industry brings. It can be underpinned by many different characteristics, but for me, I think marketers need to be the three C’s – Creative, Collaborative and Changeable. Creative One key trait that Marketers need is a desire to be creative. There is always an opportunity to get creative whether it be through written copy, campaigns or social assets. Social media has become a key channel in Marketing, giving brands an opportunity to hop on the latest trends and align their launches to generate the biggest i ..read more

The beginning of 2024 saw a new trend coming to the forefront of TikTok- the silent review. Hailed as the alternative version to a ‘Get Ready with Me’ video, this corner of the internet has grown rapidly in the last few months with #silentreviews amassing a current total of 228.7M views. So, what exactly is it? And how did it all start? Keep reading to find out all the shiny details of this latest TikTok trend! What is a silent review? As reported by ITP Live, “silent reviews provide a talk-free appraisal of items or trends, often accompanied by ASMR (Autonomous Sensory Meridian Response) trig ..read more

Here at Escapade, we can’t wait for Easter, with its endless supply of chocolate and anticipating what seasonal campaigns may emerge. The start of the year offers several opportunities for brands to get creative and align their campaigns with seasonal events. With Valentine’s Day, Mother’s Day and Easter in close succession, it is important for relevant brands to utilise these events to enhance their results.   Whether you are you promoting a product which is relevant to a seasonal period or want to put a clever spin on your marketing during these times, there are a lot of opportunities t ..read more

Easter is quickly approaching, and what better way to celebrate the season than filling your home with the sweet aroma of freshly baked treats? I have selected a few of my favourite Easter-worthy recipes from Movers & Bakers, The Baking Explorer, and The Little Blog of Vegan for you to try this year!  Get your apron ready, preheat those ovens, and let’s bake these Easter treats! Mini Egg Cupcakes @movers_and_bakers Mini Egg Cupcakes The ultimate Easter treat?? #eastercupcakes #minieggs #minieggcupcakes #buttercream #easterbaking #sundayfunday #pretty #yummy #cupcakke #tiktokbaker ♬ C ..read more