Cakes for a cause – Rounding up our 2024 Spark Bake Off
Spark Communications Blog
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3w ago
It’s been another smashing year in our annual Spark Bake Off contest. An incredible ten bakers have been fighting it out in recent months to impress our agency critics and battle their way to the grand final. The regular face-offs have been a great excuse to catch up with colleagues over a cake – an ..read more
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Standing out from the crowd - How to ensure annual tech predictions land great media coverage
Spark Communications Blog
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1M ago
It’s a crowded market of technology vendors and service providers. Every one of them has an idea (or ten) of what the next 12 months might hold. The ..read more
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Going viral: Hitting the business media with our educational Mpox campaign
Spark Communications Blog
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2M ago
On 14th August 2024, the World Health Organization issued a Public Health Emergency of International Concern (PHEIC) for mpox – the virus formally known as monkeypox. Sound familiar? It should. Mpox was also labelled a PHEIC in July 2022 before the alert was downgraded in May 2023 ..read more
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Election-jacking – using PR to Raise the Alarm
Spark Communications Blog
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2M ago
As the US heads to the polls, the media is filled with coverage of US candidates’ latest utterings and campaign strategies . With so much going on around this massive election, one key topic has flown under the radar – security. Taking a step back, it’s been a significant year for global elections ..read more
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An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 3
Spark Communications Blog
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2M ago
Cliff has been one of the industry’s mos ..read more
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Stop chasing headlines – how to news hijack to get real results
Spark Communications Blog
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2M ago
We met with a prospect the other day and they told us a tale of woe about their current agency’s hit-and-hope approach to news hijacking. To start with, the client thought the agency was enthusiastic but then they realised they were forwarding them any big story that contained the word ‘cybersecurit ..read more
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An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 2
Spark Communications Blog
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2M ago
Cliff has been one of the industry’s mo ..read more
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From insight to action: using research for demand generation content and a thought leadership platform
Spark Communications Blog
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3M ago
Industry research is a great source for demand generation content and building thought leadership. So, when our client Daisy Corporate Services (DCS) was looking to raise market awareness of its hybrid cloud management capabilities, a research campaign was a no-brainer ..read more
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An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 1.
Spark Communications Blog
by
3M ago
Cliff has been one of the industry’s mos ..read more
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Cake it till you make it – Spark’s Bake Off 2024 has arrived!
Spark Communications Blog
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3M ago
Last year it seemed my daily sweet treat obsession finally paid off, as I pipp ..read more
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