I wrote this PR guide in the Spring of 2017. Public Relations had changed drastically since I’d started my career in 2005, morphing from mostly traditional media (publicity) campaigns to involving social media and other digital methods. I was already saying “f*ck news releases” for a long time and refusing to do them for clients. But while the methods were getting faster and more viral, it seemed to me that there was a real lack of internal public relations happening within companies, that resulted in millennials quitting very openly and calling their bosses out for being a$$holes. I realized ..read more